(Shopify Store Case Study) In this video
I want to give you a special
Shopify case study of a brand that's absolutely blown up to the million dollar per month or more mark
Starting from zero selling a saturated product that pretty much everybody out
There is kind of trying to sell or it's probably on your Shopify store
Right now and you can't sell it because the market is too saturated
They build a brand off it and they've also created their custom product which I'm going to show you how to create yourself and build
A solid brand it's a more long-term strategy
But it's a million dollar strategy that you yourself can follow and replicate the results. Let's find out
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alright
So this is the brand it's called boundaries supply and they essentially sell
Travel back bags outdoor backpacks just like these ones so you can see here
it's a backpack and the website is very very well laid out like it's
Beautiful to look at the features that it has just to scroll over. The picture is just absolutely amazing here
You can see the different backpacks and it's a very nice black
Design to it. It doesn't look scammy. It doesn't look sketchy. It looks extremely professional
You don't need to start this way
for example this particular layout
Right here that you see in the products is just a team theme on Shopify called simple
simple Shopify theme and you'll find it looks exactly the same just like this one Shopify theme store and it looks really
Just the same here
You can see the layout like that and the products are almost the same like that
So you don't necessarily need to spend hundreds or thousands of dollars on a site to look this good
You can just make it like that. If we go to sales source right here click analyze store
We can see how much this store is actually making although. I spoiled that in the beginning here
You have all the products that they have they essentially sell a lot of different backpacks. They aren't custom made
I'm gonna show you how to custom-made your products in a little bit
But this is essentially the product lineup here bags bags bags to go back to sale stores in about four years
They're making 600 to 1.2 million dollars per month the traffic volume that they get is
Massive and they've also made money outside of their website. They actually started on
Kickstarter, this is why it's such an amazing brand
It's such a profitable brand because they're not only making a million dollars a month from the store
they're actually making also from Kickstarter which is where they
Founded the brand if you check them out on Kickstarter, they started with this particular project in
2018 last updated main
2018 which is absolutely crazy. Just a year and a half ago these guys
Started the first custom product that they did they put it on Kickstarter. And from this project
They generated it seven hundred and four
Thousand dollars from almost three thousand people absolutely insane and it's basically this little backpack here. Let me play you the video
Let me just play a little bit and they talk about the brand they talk about who they are
So that basically
Catering to a market photographers travelers hunters anybody that does outdoor sport. It's mainly for travelers and
Photographers digital nomads, sir catering to people that are at specific market
They'll Britt they're building a brand around it and they're solving that problem with a custom-made
backpack
And you can see that their brand is basically towards people that are actively
Traveling they need to put multiple things in multiple different places
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They're gonna try to cater to everybody everybody that likes backpacks. They didn't go for that
They went for a very specific market
That is why it's so so powerful
Right there featured and then they got featured in a ton of different media outlets
This is something that you can definitely do
If you have a drop shipping store or a Shopify store, you can then go and create your own custom
Product put it on a Kickstarter and use your existing
audience from Shopify or existing traffic from Shopify to push that in ticket stock to Kickstarter and then absolutely
Blow up the campaign here. You can see the little bundle here. So it's it's a backpack
A lot of people are trying to sell bags and backpacks and it's not
Really that easy to go ahead and sell them but when you have a solid brand you cater to a very specific market
You can definitely do that. They have since this particular project was super profitable
They then built the the company really really well and then launched another one called the Aaron's the ultimate everyday backpack this one did
1.2 million dollars so absolutely crushed it and
Kickstarter's, who should I run between a month and two months? So in about a month, they crushed 1.2 million dollars
Absolutely insane last updated August 29 2019, and these were delivered around 2018
Which is absolutely insane
There's also a very similar backpack, but it's a different audience that they're advertising to a different custom type of backpack here
You can see land water rock again featured in and they got featured in a bunch of different places
This is the way that I want you to build a massive Shopify business
You're not just building some Drive shipping stores selling here and there that can help you get started that does help you get started
Very easily you can start you're nice. You can start building your brand. The long-term goal is to build something
You're really proud of a brand a company of people that you can hire. They're also passionate about your brand
They're passionate about your products and you cater to a very specific market just like they do and just like the people right here
there's basically like an everyday backpack the other backpack the Prima which is called the Primo right here was more for travelers and
Nomads, this one is actually for just everyday used for going to work for doing absolutely everything
they also have if you go to their Kickstarter, they also have another project called the
Let me actually I don't know they denied the chase pants
So they actually created pants as well for the same type of people
They crush four hundred thousand dollars from three thousand seven hundred people again
so once you build a brand you can keep
relaunching products and keep relaunch and keep relaunching and kind of have it as your little hub of
People that really trust your brand they buy fur from your brand. They're really loyal to it
You can then relaunch a product
We launched the product again the same way that you launched the original one through a Kickstarter through ads whatever it is
They're also running ads on Facebook. Really really profitably you can see right here and they actually have a try it before you buy
An offer which I thought was absolutely amazing
Nobody is really doing this in the bag niche or really anybody is doing this on Shopify
It's like try before you buy a lot of mattress companies
Do these like you can try it for maybe 90 days before you actually pay here?
You can try it for 14 days before you buy so I thought it's a really cool concept here
They explained you will not be charged will simply a fertilize your card
So 14 days after you get the bag you can use it then they charge you which I thought was absolutely
Amazing. If not, you can return the bag and then just pay for shipping right here
So it's absolutely amazing
Like it's you get to use the product you you don't pay for the product
Then you're not charged until 14 days after so really eliminates that buyers
Like buyer wall that people have when they're buying from a new brand especially from something that they don't trust that much
Then they go and they don't like it Oh easy return just pay for the shipping you get the product back
It's pretty when you use a service like for example ship Bob you can easily
store those products in a warehouse using ship op
there's another one called red stock fulfillment and you can definitely use this and then
Ship those products that you get from the customers that are not satisfied. You can then ship them to new customers
That's a great way. Definitely a great way to build a brand
I would recommend this once you start getting some sales on drop shipping
Once you start building your brand through Shopify, then you go and create your custom product
They also have other apps that they've been running here apart from the try before you buy they also have this nice
Catalog ad right here. Like number one. Number two number three
I thought it was kind of clever where they put
The chase pants in the beginning like talking about the particular pant and they didn't do feature number one feature
number two feature number three
This is something that you can do if your product has multiple features that you can show off with different images
I thought was a great way to make an ad
Also or review ad just like this one got my errant bag delivered just after Christmas
Thank you for keeping the promise of delivering before the new year
started out and then they talk it's just basically a review on the top this type of ad has worked really well for our
Products especially when you don't have an established brand
Having a review ad really shows people like tape other people are buying from this brand
I should probably trust it and also the star emoji really helps a lot when people look through the ads
They see those five star emoji. They're like, okay this brand could be trusted lend me at least check them out
They also have other ads just like this one right here
They focus a lot on the particular
Product not too much in doing a fancy video or anything too special over the top
They just focus on the product beautiful image just like this one with the product with the ideal
Audience that they're trying to target here. They're targeting a travelers on nomads
Somebody that's traveling the world going to all these different places this definitely fits the type of people here
It's a photographer that's traveling. The world here is just a traveller it definitely fits that audience that they're trying to target
Same thing is with the different ads that they're running here
Now the moment you've probably been waiting for how it exactly can you go from selling products that you find on China or other?
Manufacturers to actually creating your own custom product building Kickstarter's like this and building a solid
Multi-million a long-term brand you have to go to Thomas net.com
This is basically a supplier directory of people that can get you custom-made
Products and you can tell them what exactly you want on the product
You can do research beforehand. I recommend doing this after you already have at least a
Significant amount of sales through your dropshipping store through your niche store, then go into creating a custom store
What you essentially can do is click suppliers here then type in the product that you want in this case
You can type in backpacks and will find multiple services backpacks and we find backpack between five backpack gas primary
Vibrators backpack belts backpack catalogs. So now we're just gonna go with regular backpacks. We can click on that
There's three hundred and six suppliers
And this one for example custom cases custom cases einer manufacture a wide variety of carrying cases including backpacks
Really solid this one as well a custom designers of backpacks was bagging cases totes
Duffels and so on so you can find people that can custom make you any type of product literally here
distributor of solar chargers
Drawstring backpacks here you go sport backpack and you can pretty much click on any type of product that you want to get
Custom-made you can go to here
Then you can click view
Supplier and I'll show you all the contact details and everything if you want to go to the website
What I would recommend is if you find a really good supplier here on Thomas net
You can definitely contact them directly outside of the platform. Just call them up
If you're in the US or Canada?
If you're not then just send them an email send them a Skype message or something or message them
saying that you want to potentially work together want to know the quotes want to give them the
Specifications and then you can go with one of this for example, they have the ingredients or not
The ingredients the fabrics that they make the backpacks from all backpacks are completely customizable from the ground up
Company logos can be stamped screened onto every product. So this is a very very
Custom-made a process where you go from being just a drop shipping source to a legitimate brand like a serious brand
Company where you have your logo, you have all your packaging you have everything plus you have custom products
Then you can go and go to Kickstarter comm launch kicks
launched a Kickstarter launch an IndieGoGo
And what you do to do that is you can go to kickstarter.com
And then you can create a project like that to basically get the awareness up of your brand
You can also drive ads to this and here you can click start a project and then you would start your project from there
Kickstarter gives you a lot of tutorials a lot of things to start an actual project
You can do it really? Well. Then I recommend here you have all your products and services basically everything here
You have the backpacks all the backpacks
You have bags cases
holsters
mailers every type of bag that you could want go to the website and then go ahead and call them up and see if they
Can do it for you. So here we go. Custom sewn soft cases. That's pretty cool
Custom backpacks case studies so they have it here. And here we go. We're currently developing manufacturing Yanmar, which is in
Burma, I'm not really for the excuse me country
A lot of these manufacturers will have outside warehouses outside production outside of the United States Canada and Europe
But you can also request to have your product done in the u.s. Ship from the US and everything done in the US
That's a little bit obviously more costly. It's gonna be a lot more expensive to actually produce it there
So what I recommend is do it overseas then
transport it to a service like Ship Bob that we just talked about and
store it in the United States not
Produce it in the United States because it is gonna be a lot a lot more expensive
You can just go to the bottom of the website here and you can see contact and they have their number on there. So
quality control our facilities and
Should be a continent there's a contact number and there's the email so it's pretty easy to find them that we can go ahead and
Go to another manufacturer here
Let's see this one view supplier and the same thing go to the website to contact them and figure something out
You can also look for other products
Let's say you want to custom make some shoes or maybe like a tripod like a camera equipment basically anything that you want to custom
Maybe bracelets. You wanna custom make bracelets. You can look them up right there
Then you can find here manufacturer blade women-owned
Worldwide manufacturer bracelet, so that's great
If you're a woman you're selling to women gears also manufacturers safety device necklace change jewelry clubs coins and bracelets
You can definitely find absolutely anything for any type of product that you have right now
I definitely recommend this to a more branded
Audience to really build a successful company and you can also launch multiple case multiple Kickstarter's multiple projects
But are super successful get you to $1,000,000 a month multiple millions of dollars. Not just drop shipping not just shipping
random products from China but building your own product very branded and taking it from drop shipping to any
Legitimate huge company. I hope you enjoyed this amazing case study
If you're thinking of building or starting a Shopify business or growing your existing business
Make sure to check out the video right there watch this before
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