- Hey everyone it's Neil Patel here for another
Q and A Thursday video, I'm here with Adam from Viewership.
- Hello everyone.
- And this week's question is.
- This one is from Atul, thank you so much for,
and I'm sorry if I'm mispronouncing your name,
but thank you for the comment, this is a very simple one
how do you promote ClickBank products on AdWords?
- So in general, whether you, ClickBank,
for those of you who don't know is an affiliate network.
They have products like eBooks and things like that
that they sell on ClickBank or companies offer,
and then affiliates go and they promote these offers
and then they get paid every time they drive a sale.
Here's the thing though.
It's really hard to go use Google AdWords
and drive them to a ClickBank page
and generate a sale, it doesn't work too well.
It doesn't matter what offer you have,
there's legitimate offers on ClickBank and shady ones.
Shady ones being like hum, people are gonna like,
lose 20 pounds in two days, right?
Like people will make false claims.
- Get a girlfriend in three, you know, three hours.
- Yeah, get a girlfriend in three hours,
oh yeah you live in Alaska, no worries,
even though no one lives two hours away from you right?
But like we'll figure it out, like,
there's just a lot of hocus pocus on ClickBank
and most of these affiliate networks.
There are legitimate ones like,
if you go to conferences like Affiliate World
you'll find like legitimate offers.
But nonetheless, if you wanna promote these offers
whether they're good or they're bad,
there's one tactic that you need to do.
It's called a trip wire.
What a trip wire is is, you're getting someone
to buy something that's so amazing,
it's such an irresistible offer they can't say no.
So for example, this is a marketing video,
you know my background's in marketing.
If I tell you I'm gonna give you this marketing software
that'll help increase your traffic automatically
by running AB tests on your SEO and increase
your Google rankings for all your tattle tags
and all this stuff, for only $7, what would you say?
One time fee.
- Yup.
- That's such a irresistible offer,
the conversion rate is through the roof.
That's a trip wire, it's like something really cheap
and affordable, like you know how Mcdonalds
has those deals on certain days like, come in here,
we'll give you a Big Mac for 99 cents,
I haven't been to Mcdonalds in ages but,
they must be running offers, or a lot of Mexican
fast food places do Taco Tuesdays, and they're so affordable
when it comes to tacos, but you do this,
what you'll find is people buy.
And then if you're at Mcdonalds and they give you
the Big Mac they always ask you.
- Fries, you want the Coke, yeah.
- You wanna supersize that meal and all that
that's called upsells.
So you wanna get someone into your trip wire first,
which suppose, yes and it has to be relevant
to whatever product you're selling through ClickBank
or whatever affiliate network and that will be
your upsell upon checkout, so you get someone
to buy your product and then right then and there
you wanna push 'em to ClickBank,
on ClickBank they have their own landing pages
so you gotta push 'em to ClickBank and you wanna get them
to buy right then and there.
Google's getting strict in which,
once they get to your site, they're check your whole funnel
because they don't want you to promote shitty authors
'cause it makes them look bad 'cause it gives
users a bad experience for using Google,
but in general I haven't found Google to go as far as
go all the way to checkout after they buy a product
it's very rare, so you could just send them directly
to the ClickBank product, plus, they converted
and if they don't buy, you have their email address,
because they bought the tripwire offer for you
and not all of them will buy the other offer
the more expensive one but you should get a take rate
of like 20, 30 plus percent, you wanna take all the people
who didn't convert from the tripwire to the core offer,
the core offer being your, quote on quote,
major ClickBank offer or whatever, the more expensive one,
take the emails, you drip all of those people,
and you sell 'em over email.
And you look at that ClickBank page that sells 'em,
whatever pitch they did, 'cause sometimes they'll do
an emotional pitch, like oh what would this do
to your life and how would it make you feel,
if that's the case and they didn't convert
then you wanna do a logical pitch over email
to try to get people to convert.
If the ClickBank page is logical using stats and data
to make the sale, and someone doesn't convert,
then your email pitch should be emotional,
it should be the opposite, that's how you generate
the most amount of sales and use AdWords
to make sales from affiliate products.
- And also if the tripwire pays for the traffic,
in some way, shape or form or helps offset
the cost of traffic, then you're getting all
these free leads, right?
So if you're, I mean $7 is tough but if it's
a little bit higher tripwire or you know,
you can have some upsells, if you can get free
email addresses on a consistent basis through paid traffic
that's how you build a real business.
- And how many products do you have for your dating company?
- Like nine.
- Nine.
Here's the thing, once you have one product,
and you sell 'em on something and they buy
it'S easier to use that buyer list
and get them to buy more products.
So if you're on ClickBank and you find
a health and fitness product that you like,
and you create your own tripwire
in health and fitness, you sell it,
you then sell another ClickBank product
and then you keep selling more and more ClickBank products
to that same exact user, that's how you make
the most amount of money from the paid traffic.
Heck, even the people who don't buy,
you can capture emails upon exit using an exit popup
and then pitch them on a lot of products, you know,
over time.
And that's how you maximize your income
from that paid traffic.
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