- Struggling to get likes?
Well, you're not alone.
Luckily for you, there's a solution for that.
Actually seven solutions,
oh, one too many fingers, seven solutions.
So, hey everyone, I'm Neil Patel.
And today I'm going to break down
seven social media content ideas
that will attract likes, organic reach and engagement.
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So today we're going to be focusing on
like, reach, and overall engagement.
The first strategy I have for you is
break down technical topics into image carousels.
This is one of the content types
that gets the most engagement.
Maybe not the most likes,
but people keep swiping and you'll get tons of views,
at least on Instagram and LinkedIn.
You don't need graphic design skills to do it at all.
That's the best part.
A cool tool for you to use, and it's free, is Canva.
They have tons of templates that can just help you do this.
And I teach a lot about SEO
and you already know SEO is complex
to do all that research and figure it out.
So if I want to post about SEO on Instagram or LinkedIn,
then I try to keep things simple.
And what I do is I break them all down
in swipeable carousel elements.
And each slide of my carousel is small
with a little bit of information
that way it's easy to digest.
It's straight to the point.
And I don't get too much into the weeds.
That way people can consume the content,
understand it and they'll like it, they'll share it,
they'll tell other people about it.
It's an amazing strategy
and you should go and do this.
Works especially well on Instagram and LinkedIn.
The second tactic, how to video tutorials.
Just like with image carousels,
start how do video tutorials.
They'll get a ton of engagement.
It doesn't need to be professionally filmed,
just bust out your phone like I'm going to do right now.
And boom, I'll pop it up, shoot myself.
Be like, ah, this is how you do this.
That's all you really need to do.
And if you make it short and to the point
and you make it super impactful
where everyone's like, oh wow, that's step one.
Oh wow, that's step two.
And you start breaking each of them down
in instructions that people can easily follow,
you'll do well.
If it's a how to video like once,
I tried to learn how to install a toilet
and it wasn't that instructional, it won't do well.
If it is instructional, helps people out, it will do well.
And you can share your screen,
walk people through each and every single step if you want.
And that is extremely popular.
Third tip I have for you, is it this or that poll.
This is almost engagement bait
because it generates lots of engagement.
The idea is to go after some topic
that people are passionate about
and have strong preferences about.
You'll then offer two or more choices
and invite people to leave a comment.
It could be as simple as a video or an image
that generates tons of comments or engagement.
Typically what works better on Instagram,
LinkedIn or Facebook is asking people
to vote for either one or the other.
When you give them options,
whether it's a comment or whether they're able to click on,
like in your Instagram stories,
you can run a poll and people can click on one or the other.
It creates tons of engagement.
Example of this.
I was on Instagram the other day.
And someone was asking about the recent president.
They're like, did you vote for him?
And would you vote for him again?
I'm not here to get political,
but that's an example of something
that will get tons of engagement.
Now, I don't recommend you getting political
with your polls, but I do recommend
that you keep them related to your business
and this will help you get more social media followers.
Next, team up with other content creators.
This is probably one of the oldest in the book, right?
Oldest tricks.
Yet, very few people leverage them.
When you partner up with other content creators,
both you and the other creator are partnering up with a win.
You both get exposure with each other's audience
and not only that, you get more followers.
Plus, it positions your brand in a well-respected way
because in your spaces,
there's someone else with a ton of followers
and you have a ton of followers.
Both of you will look great.
If you're too small to partner up with bigger brands,
start small and that's okay.
Let's say you only have 500 followers.
Well, there's someone else with only 500 followers,
partner up with them.
Maybe convince someone with a thousand followers,
but don't go after someone
with a hundred thousand followers,
that's going to be tough.
If you're trying to figure out what the best way
to partner up with someone is,
typically it's by going live on any of these social networks
and you guys both go live together
and you promote it to both your audiences.
That's the easiest way to cross promote.
Now speaking of go live,
this is the next one I have for you.
Yes, you can use it when you partner
with other content creators,
but you can also just go live yourself.
You can answer live questions, people can respond.
It's a great way to engage,
create the comments and have more brand loyalty.
Here's the cool thing about going live.
Social media sites are trying to keep up
with the Kardashians and you're probably like what the heck,
they're trying to keep up with the Kardashians?
What I mean by that is they're trying to get
their own slice of reality TV.
So if you can start going live,
you could potentially draw more eyeballs
because their algorithms want to promote it more.
They want people to watch you,
instead of "Keeping up with the Kardashians,"
because "Keeping up with the Kardashians"
does not make them money.
but you, on their social network,
being on there 24/7, going live,
although you're not really going to do it 24/7,
it's going to drive more traffic to their network.
The next idea I have for you is curated lists.
Whether it's on resources or tools,
they work really, really well.
And you can do this in carousel format,
or you can just do a post with,
let's say an image with like seven points
or seven lists or items.
Or it could just be as simple as
writing down texts and posting it.
It all works super well.
The issues is most people don't use lists.
Have you ever been on TikTok and Instagram
and you saw people breaking down recipes?
That's how to, but they also in there, in their description,
create a list of all the stuff you need to make that recipe
they're actually using both formats
and those recipe tutorials do so well.
The last strategy I have for you is infographics
and data visualization carousels.
It's kind of like this first one
that we talked about,
but it's breaking down complex information
in a simple, easy to understand visual.
The first example, when I broke down carousels,
I'm just talking about putting stats in different slides.
But if you take down an infographic
and you break it down into like seven carousels,
instead of one long graphic, it tends to do really well.
I've been doing this for a while, people love it,
it creates tons of engagement, you should check it out.
Requires a little bit of help
if you don't have a design bone in you.
Kind of like me, I'm not the best designer,
but it works well nonetheless.
Now, if you need help with any of these strategies,
check out my ad agency, NP Digital.
Or, if you just have any questions on any of these tactics,
leave a comment below I'm here to help.
Thank you very much.