I'm Dennis Giselle I'm a manager with
Peter busy consulting and the founder of
the career mastery in this video I will
share with you two approaches to
answering this question
the first approach will be the safe and
conventional approach and then I present
you my approach it's a bit riskier but
if you can pull it off you will
definitely impress them
[Music]
all right let's start with the safe
conventional approach for the safe
approach you can pick one of the
following and build your case around it
for example it could be general
reputation of the company its leaders
your admiration for its products or
services its success in the market it is
like how fast it grew right then your
answer would be something like this I
highly admire your company's products
and I would love to have the opportunity
to work in a team which is the best
service in addition your reputation for
rewarding hard workers is something that
really really appeals to me I'm
confident I'll be very successful and
this success will further motivate me to
deliver extraordinary results all right
so I hate when I act all right this was
the safe and conventional approach and
but not necessarily something I would
say though let's not talk about my way
then it still sounds way hmm so they're
essentially two scenarios that may apply
to you right you're either an
experienced hire looking to join the
firm solve a particular problem or
increase opportunities or you have very
limited experience and joining a
well-functioning organization let's
start with the first one the experience
tire so when they ask you the question
of why do you want to work here you need
to you need to do a bit of a
misdirection in this case you need to
sell the problem rather than yourself
yes immediate yourself as a solution but
you focus on the on the challenges and
the problems then you will mention that
those challenges and overcoming them is
what motivates you the most right
therefore you're ready to tackle on
whatever challenge they can throw right
there so we need an example for this
let's say you are a digital marketer and
integrating with an SME small and
medium-sized enterprises who's
interested in you they ask you why do
you want to work for us then you can say
something like
why I want to work with you is highly
related with why you want to work with
me let me explain
I don't know if you read it but a few
weeks ago Google released a major study
on ROI for digital marketing activities
it was very very detailed it was it was
a great report I highly recommend it so
the report showed one thing that really
caught my attention it said 96% of small
and medium sized organizations don't
even break even in their digital
marketing activities this is this is
crazy isn't it
this boils down to one thing though no
strategy or bad strategy being
implemented see large corporates have
the budgets to higher world's biggest
digital marketing agencies but SME is
like you don't they need to make the
best use of whatever little budget they
have that's why I feel like I'm fighting
for a greater cause here with my
expertise those SMEs do get their shots
at big leagues and they stop wasting
their money increase their outreach and
put their quality products right in
front of their audience and that gives
me the biggest satisfaction because I
help them beat those larger competitors
with a miniscule budget so this impact
that I create is the greatest
satisfaction I can get and that's why I
want to work for you alright
what do you think I think it's a very
good pitch and I think if you can pull
it off in your domain and then you will
get thumbs up from the hiring manager
now let's look at the other scenario the
other scenario is where you are a fresh
graduate or have very limited very
limited experience and you're joining a
well-functioning organization in this
scenario you need some reasons right
they can be anywhere from their position
in the market they are culture rewarding
hard-working employees they are fast
growth etc you need a reason so let's
say you're interviewing for my employer
PwC consulting and you're a fresh
graduate I think an ideal answer would
be something like this all right here it
goes to start with PwC is world's
largest professional services firm its
best in the business and the most
reputable what attracts me the most is
not necessarily the fact that it is the
best but how great the employees must be
to sustain an organization
at this level for over a century I want
to become that employee I've been the
best in so many aspects in my life at
college and swimming and sailing in
chess and now I want to be the best
management consulting I can be I believe
PwC consulting will be the perfect
environment for this so hope you like it
that's it for today if you benefited
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