Hey there Etsy shop owners.
I'm Isabella, and I work on the community team here at Etsy.
We're so excited to share a preview of Etsy's plans for 2023
with all of you today.
But before we dive in, I wanted to share a quick update.
Our virtual seller event, Etsy Up, is returning on May 18th at 1 p.m.
Eastern.
Each session will be packed with expert tips and insights
to help you get discovered and grow on Etsy.
RSVP today at etsyup.com
Now I'll hand it over to Raina Moskowitz, Etsy's Chief Operating Officer,
to share a preview of
some of the exciting things that our team has been working on for the year ahead.
Take it away, Raina.
Hi, I'm Raina, Etsy’s Chief Operating Officer.
I help keep Etsy running smoothly and make sure
we're unlocking as much value as we can for you as we work
to help our community of almost 90 million buyers worldwide.
Discover your shops.
Last year, Etsy sellers made nearly $12 billion in sales.
That speaks to how special your items in this marketplace are.
It also speaks to its amazing community of shoppers
who uniquely value what you have to offer.
This year, we're even more enthusiastic
about what Etsy brings to shoppers around the world,
even if economic uncertainty causes people to purchase less.
We believe they'll want the items they do buy to mean more and feel extraordinary.
And that's where you truly shine.
You make Etsy magical.
And this year, we want to share even more of that magic with the world
by focusing on three key areas. One.
Helping you get discovered by more buyers more frequently.
Two, improving the tools and resources that help you run your business.
And three.
Building a community to support you as you grow.
Let's dive into each one.
First, getting discovered.
Our most important job is connecting you
with shoppers on the hunt for items just like yours.
So what are we doing differently this year?
We're finding new ways to put you at the center of our marketing and advertising.
Because one reason people love Etsy is that they know
that a real person is behind the items that they buy.
And we're making it easier for you to reach new audiences
directly and connect with buyers through improvements to our social sharing tools
and continuing to offer opportunities to showcase your products through video.
You can also expect to see Etsy
show up on a global scale in more unmissable ad channels
like TV, social media, podcasts and even billboards.
We want to remind shoppers that whatever they're looking for, Etsy has it.
Last year, Etsy put hundreds of millions
of dollars into brand and digital marketing around the world,
and this year we'll continue investing to keep Etsy sellers top of mind.
This year will bring you even more insights into
how your ads are working for you so you can better understand
what shoppers are searching for and make smarter decisions
about how to use your marketing budget to expand your reach.
Will also continue optimizing how buyers find your items
through tools like Visual Search, which launched in the IOS Etsy
app last fall and building shopping experiences that highlight
all the amazing products available on Etsy onto tools and resources.
In short,
we'll give you more of what you love and work to improve the things you don't.
Promotional and discounting tools
like Thank You Coupons are a fan favorite and drive sales for many sellers.
In fact, sellers who offer them
tend to get more orders and repeat buyers than sellers who don't.
So we'll continue to make these easier
to use and introduce new types of offers for sellers to choose from.
We'll also focus on helping you navigate pricing
with more educational resources designed to help you feel confident in
finding the pricing strategy that's right for your unique business needs.
We'll do our part to by continuing to invest in inspiring shoppers
to keep coming back and make a purchase through Etsy funded discount programs,
sales events in our app and abandoned cart reminders just to name a few.
And we're always working to improve the seller tools you care about most.
That's why in 2023, we'll continue
to improve the tools you use every day to manage your business.
Like the new Etsy seller app, which most sellers are now using.
The third and final area of focus is continuing to build
a community to support you as your business grows.
As the Etsy marketplace grows, so do our investment in members support.
Last year we expanded our popular help center live chat support
to be available to all sellers 24 hours a day, every day,
with most sellers waiting less than one minute to be connected with an agent
and star sellers.
Now also have a shop manager chat option.
The growth of our support
team has allowed us to make meaningful investments to our case
management and self-service systems so you can resolve issues faster.
We're also investing heavily in trust and safety
to protect our community's creativity.
In 2022 alone, we put $50 million towards initiatives
and resources to protect our marketplace against bad actors.
That way, we can better highlight the special items you sell
and make it easier for buyers to find what they're looking for on Etsy.
Plus, it'll help us better identify and remove items
that don't belong to strengthen trust in the Etsy brand.
I'll wrap things up with you, Etsy’s incredible
seller community you’re unlike any other.
You connect and collaborate
in ways that make the whole greater than the sum of its parts.
Last year, more than 80,000 sellers came together
for the largest Etsy Up event in company history,
and many of you shared how much you learned from and enjoyed it.
I'm so excited Etsy Up is happening again in May.
At this year's virtual event.
We'll share strategies for growing your audience and your sales
in exclusive sessions.
You'll hear directly from leading industry experts and Etsy sellers
as they cover topics like Etsy search marketing and trends.
Plus, the event will be packed with inspiration, fun surprises and giveaways.
I'll see you there.
Thanks Raina!
There’s so much to be excited about this year—including Etsy Up.
Don’t forget to register at EtsyUp.com.
In addition to tons of tips and advice, there will be special perks
for attendees, including the chance to win
some amazing prizes, like a $1,000 Etsy Gift Card.
We hope to see you there!