what's up guys so bruce lee kung fu expert didn't know that much about seo honestly once said that
you should flow like water and if you're watching this you may be thinking what on earth does that
have to do with seo julian how does that affect google updates well what i would say is that we
can all learn from this philosophy so that we can adopt a winning mindset when it comes to algorithm
updates and ranking your website hiring if you can learn from this video if you can take the ideas
from this video and apply it to your website then you have a much higher chance of ranking on google
so with that let's jump in so one question i get asked a lot when it comes to algorithm updates
is if a google algorithm update comes along should you change your strategy should you
does it change everything you're going to do with seo and your whole processes that you've built
already and what i would say is that the strategy always remains the same the goal always remains
the same and that's to provide the best possible user experience for visitors who come to your
website so all the customers all the leads all the sales that come to your site should get the best
possible user experience and if you focus on that then all of a sudden the links that you build your
website the content that you built your website even the conversion rate optimization on your site
improves so for example if you look at amazon.com and you look at how they've optimized their site
to make sure it's as easy as possible for users to buy from their website to have a good customer
experience then you realize that actually the strategy always remains the same now one thing i
would say is that just like that water example you have to continually improve and learn along the
way you can't stagnate okay because for example if you have an seo strategy and you have content
writers in place you have people optimizing your on-page seo you have to continually improve that
you can't stop just like water you know flowing along and it keeps moving you can't really stop it
it's the same with seo you have to continually improve keep learning along the way
and keep developing the processes for your website so your strategy doesn't change when it comes to
google algorithm updates but the tactics you use will the processes will improve everything has to
keep moving because if you stagnate if you stop improving your processes your competitors won't
and they will continually improve and eventually outrank you i mean for example if you look at the
two core updates there was one in july this year and there was one in june which is pretty brutal
i know from google to release two updates in one year is savage but at the same time if you haven't
been improving your processes then these core updates so you analyze your whole site they
analyze all the core vitals for your site and if you've been stagnating for the last year
obviously competitors have been improving then all of a sudden they're gonna rank you and your
traffic is gonna get hit and you're gonna lose a lot of the rankings you had on google previously
now what i would say with google algorithm updates is that no obstacle should stop you so
whatever comes your way whether your traffic gets hit whether your rankings get hit
whether one google algorithm update really impacts your site maybe you lose like 50
of your traffic that shouldn't stop you just like water is flowing down the stream and it moves
around the rocks and the pebbles and everything that's in its way you should continually find
a way around every single challenge that you have with seo i mean for example right i worked
with one link building client and before they hired us their traffic got hit by december's
google album update last year and it took a big drop i think they lost like 20 or 30 percent of
their traffic overnight with this update and all of a sudden they were losing traffic they
were losing leads they were losing sales but this client ronnie teja when he was running his website
he didn't want to stop there he didn't want to just accept the results from that he found a
way around it and what he did was he hired us for link building and we built higher quality
links we built more of them and within a couple of months their traffic just skyrocketed they in fact
grew to a higher position than they were in before and that's the beauty of algorithm updates is that
it gives you an obstacle but if you learn and improve from that then actually you'll
come out at a stronger position with seo you'll come out with a better strategy
for seo and a better process which means better results in the long run and with these sort of
problems that you get with updates all the challenges that come along with it if you can
learn from them then you'll come out stronger you'll come out winning and it will make you
have a better website and a better process in the long run now what i would say with any sort of
seo news that comes out with new information with algorithm updates for example they can impact a
lot of the tactics that you use for seo you should approach these sort of things with an empty cup
mindset right and what i mean by this is if you have a cup and it's full of water
and you pour more water in then it's just going to overflow and go everywhere right
and it's the same with seo in your mindset if you come along with your preconceptions
your pre-existing ideas some comparisons and it's this full cup of ideas that you have
and basically if you think you know like everything when it comes to seo
and then all of a sudden people try and pour more information into that cup
you're not going to be able to let it in and you won't learn anything from what other people
teach you so this empty cup mindset will help you a lot when it comes to seo because most people
don't want to learn new things they don't want to improve they just want to continually stagnate
with their previous processes they think they know everything right so for example you see a
lot of people right now who are totally against artificial intelligence and content writing and
this could be a big game changer for the industry might not be ready right now might not be ready in
6 or 12 months but eventually with artificial intelligence and content writing seo may
completely change it may transform as an industry and you can either adapt and improve based on that
or you can stagnate and fall behind whilst your competitors are quickly learning and improving
from these sort of developments so you really have to approach seo with the mindset that yeah
i don't know everything there may be information that i don't know and if i can learn from that
then i will improve and i'll get better results with seo so thanks for watching guys i hope this
video helped you by the way i do run a link building agency that's at juliangoldi.com i'll
leave the link in description and if you want more backlinks they're going to increase your traffic
get you more leads getting more sales from google then feel free to book in a
free 30-minute consultation but we'll teach you a tried and tested proven strategy for link building
and ranking your website higher on google this is the same strategy that we've used
to help hundreds of clients and i'm sure that it can help your website too so feel free to
book that in that's it juliangody.com thanks for watching and see you on the other side
you