This video is sponsored by Spreadshop.
Spreadshop now integrates with the YouTube Merch Shelf
and if you want to set up a Spreadshop for free today,
I'll leave links down below where you can do that.
Recently,
I posted a video
about how to improve your suggested traffic on YouTube.
But in that video,
I also talked about how I'd managed
to get my browse traffic up.
Now, Browse is the homepage of YouTube
where you'll see different items put there
based on what's trending,
potentially subscription feeds,
notification feeds,
and a lot of stuff that the viewer
might have watched recently
and may be in their recent watch history.
Browse is one of those areas that's done really well for me
and if I can get videos to show up in browse
for the target audience I'm trying to reach,
I know that I have a good chance
of driving significant views.
Now Browse is a different traffic source
than some of the other ones.
Search I think we're all familiar with.
Someone typed something in.
YouTube knows what that person is looking for,
and it can serve them videos that are relevant
and have decent performance data to satisfy that viewer.
suggested is the traffic source we talked about last time,
where YouTube already knows
something that that viewer has watched
and is trying to recommend the next video
based on what they might be already watching.
But the homepage, Browse, is something totally different.
When a viewer first comes to YouTube
and that homepage opens up,
they haven't taken any specific action to give YouTube clues
as to where that viewer's going to go.
So they use things like the recent watch history,
trending,
or things that similar viewers have watched
and try recommending those things to the viewer,
to see what kind of view funnel they can get them down into.
Now, one of the places we have control of as creators
is our own channel pages.
If you go to your channel,
your homepage,
that's like your storefront.
That's where you can put up content
that will be immediately put in front of anybody
who may have clicked on your name
and is coming to your channel for the first time
or even a repeat viewer
who might be coming back to your channel
to see what other content you have
that they might be interested in.
I think a lot of us sometimes
just put things on our Homepage
and don't really think about it
and worst of all,
don't even really change things up over time.
Well, I noticed my views had been down a bit,
so I decided to revamp my Homepage
and look at some of my data to find content
that may have been sleeping a little bit,
that probably had a little more juice in the tank
that I could put out there and get some more views from.
Now, I knew recently I had made a video
talking about some audio effects
in one of the video editing softwares that I used
and I knew I had an older video
that had quite a few views on it,
decent performance data,
and was relevant to the topic of this newer video
that I had put out.
So I went back in,
revamped my Homepage,
built a playlist,
and put that video right up front,
near the top of my Homepage,
above the fold.
So anyone landing on my Homepage would be served
with this one video right in their face,
that was something that had a very strong thumbnail
and I thought would lure them in.
An interesting thing happened.
I started getting more views from my channel pages,
specifically my homepage,
right where I'd moved that video
into plain sight for the viewer.
And it wasn't a lot more views,
It was only 13, 15 more views right off of the bat.
But immediately when that happened,
YouTube picked up on that traffic signal
and started taking that video
and putting it into Browse
to put in front of viewers
who might be interested in watching that video.
Now, I wasn't recommending that video from another video
or trying to re-optimize it for Search.
I was just trying to put it in a place
where someone may have come across,
saw it,
and decided to click on it,
not from watching another video,
but just kind of browsing through YouTube.
As that video does better on my own Homepage,
I'm watching it actually do better on YouTube's Homepage,
when it's served to the viewers
who are in my target audience
or the people that I'm trying to reach.
Look at the data here,
Can you see the coincidence of the spike?
Nothing else had changed in this time point,
except for the increase of views from my Homepage itself.
Those viewers watching that video from my Homepage
sent enough positive traffic data to YouTube,
that it could interpret,
and implement on their own Homepage.
Try this yourself,
revisit the Homepage of your channel
and make sure that it's built in a way
that a new viewer in an instant
is served with the kind of content
that really super serves
the value proposition of your channel
and see if you can get them to click on proven entities,
that may be underperforming,
and could use a little boost.
Let me know down in the Comments,
if you have any questions,
and if you want to learn more about making better content
and growing your YouTube channel,
click on the video that's on screen now
or the ones I'll link down below.
Peace.