can i make these designs better will my designs look like tear-inducing amateur attempts at design
or actually will they look pretty decent today i'm going to go a little deeper into each of my design
processes so let's get started with this design right here now this design confuses me firstly
because i don't remember the dasani logo being like this and the design seems like a template
actually but forgetting that what problems can we see with this design the first thing that hits me
is the sheer amount of blue used on the artwork yeah i kind of get it water purity freshness and
so on but to me it's just too blue secondly the typography is a total mess in terms of the layout
but also how that at least four different typefaces have been used on a single design
this makes things look cluttered and just confused lastly i feel there are small details that have
probably been poorly thought out and they just add up to a very generally bad design
okay so what did i do well my initial thought process was to use a waterfall as a kind of
backdrop for the design i wanted something natural that contained water and obviously that's because
this product is water itself and the main slogan talks about natural water i wanted the backdrop to
move away from the overuse of blue and so i tried out a few different waterfall images but landed on
this one here which is really fresh and pleasant to my opinion and trust me as we move through
the process everything should come together nicely so next i wanted some wooden decking
and so i grabbed this image here and stole the decking like a photoshop thief that i am on the
decking i place three bottles of the water which when looking for dasani this is the logo and the
brand i'm familiar with i couldn't find the same logo as seen in the original design so yeah i'm
very confused about that so yeah this design looks awkward and unrealistic so the next job for me was
to add some shadows below the water bottles to give a sense of realism and speaking of shadows
i then added some shadows and highlights across the entire design which just tied it together
and made it look more realistic at this point i felt that the design was ready for an injection
of typography the main design suffered mainly due to poor typography choices and for the main
slogan i wanted something clean minimal and quite striking aileron heavy in uppercase
solved this need pretty well i also really like the left alignment of typography on this design
and next up the tagline and for this i used alio which is a slab serif typeface i chose alio bold
and i chose a title case and not just all uppercase for the tagline
this is because it's more personal and it will contrast to the main typography slab
serifs are commonly associated with confidence and the tagline reads choose the best among the
rest this is a very bold and confident statement and so i feel like this choice works really well
next is to add this little segment that was on the original design and this is fairly insignificant
but using blue as sampled from the water bottle label for this rectangle
ties things together in the design and lastly showing social media information and the great
taste label putting these designs side by side you can see that they are quite different
a lot of this before and after star video is subjective as is the case with the series in
general but there are also a lot of things that are objective for example how the original design
used too many font styles making the design seem cluttered and confusing i really think
this design works well and it's not just a case of changing a few things on this one i crafted
an entirely different concept using the original information but let's move on to the next design
the design isn't terrible but i do feel like we can vastly improve it with some tweaks here
and there now what would you change about this design and what do you think can be improved
in your opinion for me i don't like the layout of the typography once again and i also think
the poster is quite boring to be honest and i find it insanely difficult to make use of
drop shadows on typography to me it almost always looks amateurish and pretty tacky
but that might be one of those subjective situations anyway let's dive into my process
i stripped back the design so that we just have an image of the woman the original design was
advertising a music event called revolution the word revolution evokes a sense of change power
and movement in that sense having these stripes is a good way to create a dynamic sense of movement
i also adjusted the mask within the stripes so the woman's appearance has shifted from
the original giving a sense of change this also just makes the design more interesting to look at
and next up we need that key word revolution i'll use the typeface that everyone knows and loves at
this point and that is basement grotesque i've placed it right in the heart of the design as
i feel it simply just looks better here i did experiment with other layouts but i kept coming
back to this option now i did not want to crowd the design and so a lot of the other information
has been presented in a minimal fashion but one that makes it easy to access and view
if the viewers are enticed into the design but their main image and the impacting title
they will then move closer and be able to read the other details pretty easily but next i headlined
the dj's name with a pretty basic motif at the very top of the design and for the redesign that's
pretty much it actually and setting it next to the other i feel like it's quite a big improvement on
the original i really liked how this one ended up looking after being turned into a mock-up
especially on the magazine advert layouts but what do you think about these two redesigns if you
do dig this kind of before and after star video leave a comment and maybe share it on social media
and if you want to see more content just like today's video just click a video on screen
and until next time guys design future today peace
you