Hi, this is Anne with Graphic Design How To, and today I'm going to go over Etsy Ads - how to run
them and whether or not I think they're worth it. First, I want to mention that this is not an SEO
video. So, I would get your SEO figured out and set up the way you want it and then do ads. That's
just my opinion, but your titles, descriptions, keywords, and photos are really very important,
and I think they're more important than doing Etsy ads. With Etsy, in my opinion, your best
option is to rank organically or unpaid and then go ahead and do the paid ads to get a little bit
of a bump there too. That's my strategy anyway. Now, if you haven't set up a shop yet on Etsy,
there are two things I want to mention. First, you can get 40 free listings with the link below
this video in the description, and then second, if you're brand new, I wouldn't be doing Etsy ads
as I mentioned right off the bat. First, you'll want to get your shop all set up and that kind of
thing. And if you want to do that, there's another video that just walks you through that process,
and that'll be right up here at the top of your screen above. All right, let's get started.
First, I'm just going to quickly show you how to set up Etsy Ads in your shop, and then I'll
go over how they work and all that other stuff. So, you'll come up here to your shop manager,
then you'll go to marketing over here on the left, you'll choose Etsy Ads,
and then Get Started. And then Etsy is going to ask you a question about why you want to do
Etsy Ads, and I think this is just for them. I don't think it changes anything
about how the ads work for you. So, I'm going to say, "Take my sales up a notch" and submit.
Here, it's going to ask us what we want to spend for our daily budget, and I would
recommend starting small, so a dollar a day. You can choose a different amount down here,
but the minimum is a dollar a day, so we're going to do the smallest amount, and we'll
start advertising. And that's it. Now, you've got your first advertising campaign up and running.
So, what are Etsy Ads? These are the little ads that Etsy puts in the search results when
you type something in on Etsy.com. So, I'm out here on Etsy.com, and I'm just going to
search for "Santa Claus clip art". Now, if we scroll down just a little bit, you'll see that
these four thumbnails have a little line of text that says "Ad by Etsy seller". So,
all four of these here at the very top of the search results are paid ads. People with
Etsy shops like you and me set up Etsy Ads and are paying for them. And then if we scroll down, all
these down here that don't have that little line of text, these are all organic results or unpaid,
meaning the SEO or search engine optimization on these designs is really great, and these are
probably getting bought a lot, which drives them up even higher in the search results naturally.
Also, I just wanted to say, I don't really know if this is why these organic results have made it
to the first page since no one really knows how the Etsy algorithm works, but that's my
guess. The more these get bought, the more they kind of rise up in the search results.
Now, the way Etsy Ads work is pay per click. So, Etsy will place your ads throughout the pages of
Etsy results and if someone clicks on it, you have to pay, whether this person buys your item
or not. If they don't click, if they just see it like this but don't click, then you will not pay
for the ad. So, I would definitely start small with Etsy ads, so you don't run up a big bill.
As I mentioned before, I personally use Etsy ads and I set my budget at a dollar a day,
so it's about thirty dollars a month, and I advertise all the listings in my whole shop. Now,
the way Etsy does it is once enough people click on your ads to use up your whole budget, they'll
stop showing your ads for the rest of the day, and then the next day it starts over again. So,
for me, every day people click on my ads, I run out of my one dollar a day, and then they stop,
maybe at noon or one or something, and then they don't show my ads for the rest of the day. Now,
if you do want your ads to be shown all day, you need to up your spending budget, and of course,
you can change your budget at any time. Now, the amount you pay when someone
clicks depends on a couple of things. First is how many people are clicking on your ads,
obviously, and then how valuable the placement is, where your ad is shown. So,
if Etsy put your ad up here, for example, you'll have to pay more when someone clicks it than if
Etsy had put it down here somewhere. These are also ads right here, so the price for this area
is cheaper than the price for this area. Now, you really don't have a lot of control over where
Etsy decides to put your ad. They might put it up here, or they might put it down there,
or on page two or three of the results. But you can set up your daily budget so that it's low,
and they won't use more than what you tell them to when they're advertising your listings.
Okay, so let's look at how Etsy ads work. You'll want to go to your Shop Manager,
and then Marketing, and then Etsy Ads. So, here for the last 30 days, I've spent thirty dollars
and I made seventy dollars with 13 orders. So, out of 112 clicks, 13 people actually purchased. This,
I'm also advertising 165 listings at a dollar a day. Now, you can also take a look at the ad
charges on your payment account. So, to get to that, you can just go ahead and click on your
Shop Manager, Finances, and Payment Account, then scroll down and choose View all monthly statements
at the bottom of the page. And then you can take a look at, for example, your monthly statement from
last month. If you look at Seller Services and choose Marketing, you can see how much you spent
for Etsy Ads and off-site ads, if you have those. If you're not happy with the return on investment
of your Etsy Ads, you can always turn those off. Maybe you're spending more than what
you're bringing in as far as the ads go. Now, if this is happening, there might be a few things
wrong. You might have your budget set too high. In that case, just reduce it. Or maybe something
is turning buyers away, so they click on your listing, they see something they don't like,
and they leave your shop. Remember, in order to be charged, the customer has to have clicked on that
ad. So, to turn off your Etsy Ads, go back to your Shop Manager, then come over here to Marketing,
go back to Etsy Ads, and then scroll all the way to the bottom and choose "pause Etsy ads",
and then you can just turn them off right here. So, are Etsy ads worth it? I think yes,
to a point. A few years ago, Etsy ads were really worth it. I would spend about $15 a month and make
$75. But then Etsy had a change, and I remember they emailed us about it. After that change,
Etsy ads didn't work nearly as well. A lot of sellers shut off their Etsy ads completely when
that happened, and a lot of the rest of us just scaled back our ad budget. I personally went from
a budget of about $60 a month to $30 a month when that happened because it just wasn't bringing in
the same kind of revenue. They're still working okay, as I'm sure you saw in the screenshot,
but they are not quite as good as they once were. I think it makes sense to find the right strategy
for your shop, so do a lot of experimentation with ads and see what works best. All right,
I hope you like this video. If you want to see more videos like this,
just hit the Subscribe button and the little bell next to it, and you'll be notified
every time a new video comes out. All right, I'll see you in the next video. Thank you!!