bjbjLULU BNI web video script What is BNI?
Director Intro: Insert Ever since business began word of mouth has been recognized as
one of the most effective ways to develop new business opportunities.
But how do you consciously develop word of mouth as a marketing strategy?
The answer is BNI, the worlds largest and most successful business referral organisation.
BNI is in over 40 countries and has over well over 120,000 members.
For organisations large or small, the basic principle of getting business is still the
same building trust.
Business is all about people and BNI is people ! Unlike other networking groups and organizations
that allow multiple businesses in the same industry to participate BNI, or Business Network
International, is a business and professional networking organization that allows one person
per profession to join a chapter; one solicitor, one plumber, one florist, one chiropractor,
one travel agent etc.
They get together every week and pass each other referrals.
s really a way for business people to get together in a structured environment and help
one another to increase each others business.
Members actively refer business to each other around the chapter.
You are not selling to them directly but familiarizing them with your products, your services and
your requirements.
Through them you reach out to the larger market.
The philosophy of BNI can be summed up in two simple words: Givers Gain.
If you want to get business you have to be willing to give business to other business
professionals.
It is predicated on the age old concept of what goes around comes around.
If I help you you ll help me and we ll all do better as a result of it.
What BNI really focuses on in its mission and in its philosophy is teaching people that
the process of networking and word of mouth marketing is more about farming than it is
about hunting.
s about helping other business professionals increase their business by developing relationships
and getting to know each other and the more you know each other and trust each other you
refer each other.
BNI is the only networking organisation which has a distinct structure for each aspect of
its functioning.
If you re advertising in the Yellow Pages then you re probably an ideal member for BNI.
If you sell to the general public or the general business community you re a likely candidate
for the BNI programme.
Members have generated many referrals in their groups Member testimonial video(s) here ( 2)
Networking with people in a supportive structure on a regular basis is the key to achieving
the success you desire!
In an increasingly competitive market the power of relationship networking is never
more important that it is now ! s main focus is on developing long term relationships.
It also means accountability.
Accountability, commitment and training are the cornerstones of BNI s worldwide success.
When relationship networking or helping other people is the cornerstone to your networking
efforts then having a referral based marketing system for your business is a great idea.
And that s BNI.
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