- Hey everyone, it's Neil Patel here for another
Q&A Thursday.
I'm here with Adam LoDolce from Viewership.
- Hello everyone.
- And this week's question is--
- This one is from Jonathan D'Arcio,
and, basically Jonathan has been doing a great job
writing his blog on Medium, and he says,
"I've been building high domain authority, over 50 DA,
backlinks to my site, but for some reason,
the backlinks aren't indexing."
He's checked Ahrefs, and he sees that he's missing a bunch.
Long story short, he's trying to find out
is there a way to get your backlinks to show up faster.
- Yes there is a way to get your backlinks
to get indexed faster.
One thing before I go into how to do that,
keep in mind, Ahrefs isn't Google,
SEMRush, Majestic, all these tools, even Neil Patel,
I am not Google.
- What?
- Just because we don't pick something up,
doesn't mean that Google's not picking something up.
They spend hundreds and hundreds if not billions of dollars
on servers and resources to make Google work.
They're more likely to pick anything up before anyone else.
In addition to that, I know a lot of sites that block
the Ahrefs crawler, the SEMrush crawler,
which causes these sites to not pick up every single
backlink out there.
- Huh.
- Here's what I would do though.
One, ignore if Ahrefs or SEMrush or anyone picks up the link
it doesn't really matter, just keep building
amazing, high quality, relevant links.
Two, don't focus on domain authority.
Domain authority, although all of us SEO's talk about it,
and yes, they say it's the leading indicator
if Google likes the link or doesn't like the link,
it's not a number that Google uses.
They have their own metrics, and I bet it's quite a bit off
compared to what Google's using.
And if you look at Ahrefs, Moz and Majestic,
their domain authority number drastically ranges.
- Right. - Who's right, who's wrong,
I don't know, all I know is more quality, relevant
backlinks that are natural,
help you rank better.
- So relevant as in it's in your niche,
not just some random website. - Yeah.
Like you don't want a dentist site linking
to a computer website. - Right,
that's not gonna get you anywhere.
- You can, and that's fine,
but it doesn't really help that much.
You want highly relevant articles,
like if you got press from the magazine
or newspaper, or online version of it,
and they link to you, and yeah the newspaper
also talks about politics and all these other things,
but that's a cool mention, that's a cool, awesome
press piece, you got a link, that kind of stuff is amazing.
- Right.
- When you're building these links, again, go for relevancy,
ignore if Ahrefs or whoever's picking them up,
and what you should focus on if you want Google
to pick it up faster,
take that URL, that link to you,
you can share it on the social web, cause they're looking at
a lot of different signals out there,
they have deals with some of these data-proj
or at least they used to, they may not anymore,
who knows, they don't always talk about it.
But get it, social shares gets more more people
from viewing it from their Chrome browsers
which then will increase the chance
that the link will get crawled faster.
Another thing you can do is just take that URL,
plug it into your Chrome browser,
and another thing you can do is take that URL,
do a Google Search for that URL,
sometimes it'll cause them to pick it up faster.
You don't really have to do much more than that,
you did some social shares,
you got people to view it from their Chrome browser,
you tried visiting the site, you searched for that URL,
eventually you'll get picked up.
I don't worry too much what's getting picked up, what's not,
just do your job of building good links,
let the search engines do their job.
It's a multi-billion dollar company,
technically Google's worth like seven, 800 billion,
I don't even know what their going on their way
to potentially a trillion dollar company.
If...they wanna organize the world's information,
that means whatever site's linking to you
is included in that, and that's their mission.
Organize the world's information,
- Right. - Not just online, everywhere.
So you can bet that they're gonna do whatever
to pick up that URL.
- Yeah, that's amazing, good hacks,
and just on that note as well, one strategy that I've used
when it comes to promoting, like press pieces,
if you get an awesome mention, in let's say New York Times
or wherever, Boston Globe or wherever,
you can actually promote that on Facebook
and then anyone who clicks on that,
then you market them another message.
So basically, they've seen this cool press piece,
showing your company and all the awesome things you do,
then anyone who clicks on that,
then you market them with direct marketing message,
which basically, it raises your value
or raises your authority and might improve
your ability to get that backlink even further.
- Yep, and you can even do the same thing
with that article that's linking to you.
You can just-- - Yeah that's right.
- Boost it, right, and I know Adam was mentioning press,
it's the same concept. - Right.
- You can just boost it, you don't even have to do
the retargeting ad in which you're showing them other ads.
That'll probably help get it picked up faster as well.
- Right, yeah.
Cool.
- Well that's it for this week's Q&A Thursday video,
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