Here’s how YOU can improve your Title and Thumbnails to earn more
clicks, and get more views in part 3 of our legend level click magnet tool series!
(TubeBuddy Tips & Tricks)
Hello TubeBuddies when it comes to YouTube you want your Video’s Thumbnail and title
to COMPEL people to click. With Element inspector we help you know things like
Do videos with or without faces do better, which words in your title earn more clicks,
and how you can USE that info to improve your Titles and Thumbnails.
This is PART 3 of our series to see the other parts, check out that playlist on screen!
Let’s see how to improve your thumbnails on YouTube together!
In Click Magnet select the blue get started button here. Once it loads,
You’ll see Element Inspector, and a description of what it does here.
Discover which elements of your video packaging are actually driving clicks!
[After the get started loads, but before showing element inspector do
this Picture in Picture, then fade out to reveal element inspector]
Tubebuddy breaks down your title and thumbnails to let you know what is positively affecting your
channel. So you can know what is working better for YOUR specific YouTube channel.
Let’s start by looking at Thumbnail Faces.
Thumbnail faces let you know three different things. First do thumbnails for YOUR channel
do better with a face in them or without a face. Second, which emotions if a face is
present on your thumbnail do best, and finally what size face does the best?
The text section let’s you know if thumbnails with text or no text do better, and then we
analyze your titles to see if there are certain words that, when added, help you win more clicks.
(Full screen NOT picture in picture)
It’s important to note that for this part we are using Amazon IMage Rekognition software
and it’s not 100% accurate, and click magnet is STILL in beta and some things might be wrong.
We URGE you in click magnet here (Picture in picture again) if you notice
anything wrong please submit feedback. If this isn’t there in the future
a link will be in the description on where to submit issues! However,
let’s focus on what WE can do to make our content better starting with face vs no face.
This section like all of our sections in Element inspector are based on the last 50
videos on your channel! This is to help give you as recent and relevant information as possible.
We want to make sure what you’re doing to improve thumbnails is based on recent performance.
Also make sure to read this section here on all information for the section. For face vs no face.
The general rule of thumb and YES pun intended is that bringing the human element of a face,
especially with emotion, will drive more clicks to your videos. (Picture in picture)
We also have a breakdown here which will let you know how your channel performed.
SInce our channel only has thumbnails with faces on them. We might want to test again
if thumbnails without faces can do better. We can do that with another TubeBuddy LEGEND level tool
A/B testing which can be found right here.
For the sake of example, we'll show you a version of thumbnails with faces, and some without faces!
The next section gives you more data about the faces in your videos thumbnail.
Let’s look at emotions. This gives you an idea which emotion when shown
in your videos thumbnails gets you more clicks.
For us at TubeBuddy calm faces seem to give us more clicks as you can see here. However,
if we hover over the chart we can see the data shows more info like this only has 4
video thumbnails to go off of. It also shows how many clicks and impressions they get is higher.
Compared to happy which has 35 video thumbnails and way more data. Be sure to read the charts,
and again maybe consider A/B testing your thumbnails.
Every audience will react to a new emotion differently. In fact
here is my own PERSONAL YouTube channel and you can see there they prefer when I look happy in
the video thumbnail! More examples are if a tech channel seems angry at a product,
it might earn more views than if they seem happy. If a makeup YouTuber looks happy and wears that
product it might earn more views because she seems happy about the product. Be sure to
REALLY take in the emotions in your thumbnails into consideration for YOUR YouTube content.
Finally for Faces, is face sizes. This let’s you know if you do have a face in the thumbnail
maybe don’t feature it front and center because it might do better.
IT’s nothing personal, remember WE’RE JUST READING DATA… I mean if you look at my own data here
people prefer when I’m far away so…? Sometimes data doesn’t care about our feelings.
As we say on the right hand side here: types of channels be it cooking,
tech, gaming, etc. may do better focusing on the subject of the video.
Whereas other types of content, be it vlogging, family, lifestyle, etc. rely on the personal
connection and those large faces can help earn more clicks because the audience is familiar
with them. [This whole section as I bring up a new type of content have B-Roll that fits with it]
The final areas let you know similar to face or no face if having text in your thumbnail does
or doesn’t do better, and then my personal favorite is letting you know which words on
AVERAGE when included in your video titles earn more clicks.
For us the words “Earn More Views” on average tend to get more clicks which matters because
clicks turn into views, and VIEWS turn into watchtime which is what YouTube Cares about!
Let us know! What three words drive the most clicks for YOUR channel!
LIke we showed earlier you can hover over and word to learn more information on it.
Keep in mind that it’s a combination of thumbnail AND title that determine
the click through rate. Try when A/B testing using a combination of the two!
Element inspectors can help you make better thumbnails using the data we collected here!
See what’s been working, and compare it with all other parts in click magnet!
Want a TubeBuddy Free Trial to try this tool out? Click that video on screen!
I’m Andrew Kan from TubeBuddy now go out and find out what works better for you!