Maxis Berhad is a communications service provider in Malaysia. Headquartered in
Kuala Lumpur, Malaysia, providing a variety of communication products,
applications and value added services for consumers, large enterprises and
small & medium business owners. Maxis launched Malaysia’s first 4G LTE
network on 1 January 2013. Maxis' high speed internet footprint is the largest
in Malaysia, and were the first telco to roll out LTE-Advanced technology which
offers speeds up to 225 Mbps and bring the iPhone, BlackBerry and the Samsung
Galaxy line of smartphones to the Malaysian market. Through their
partnership with Astro, Maxis now offers fibre internet packages bundled with
entertainment, made available to customers at home and on mobile devices.
They provide multi-channel customer service; customers are able to reach
Maxis service representatives via telephone, web and social media
platforms. Maxis Call Centre was awarded the ‘Best of the Best’ honour at the
2012 Customer Relationship Management and Contact Centre Annual Awards, being
the only service provider that awards scholarships to children of their own
postpaid customers. Maxis uses the dialling prefixes of
"012", "017", "014-2" and "011-2". The majority of the company's stake is owned
by billionaire Ananda Krishnan, and the company has about 12.9 million
subscribers as of the fourth quarter of 2013.
Coverage, Products, and Services As of October 2015, Maxis has 2G
coverage of 95% on populated areas, 3G at 91%, 4G LTE at 55%, network
modernisation at 83%. Maxis has an average speed of 20 Mbps indoors &
outdoors. Maxis provides a variety of mobile
communication products and services. They offer prepaid data plans, postpaid
data plans, call and SMS plans, devices, fixed wireless internet, wireless
broadband, fibre internet, home voice service, international roaming, MMS, WAP
and residential fixed line services. For business customers, Maxis offer
cloud computing, data storage, machine-to-machine services, fixed high
speed internet, VSAT services, call conferencing and a variety of mobile
plans. Maxis also provides MyLaunchPad as it's one-stop portal serving content
and services such as Sports, Movies, Entertainment, Music & Gaming.
Maxis' most popular service is its prepaid brand Hotlink, which currently
serves averagely 8.9 million customers in Malaysia.
There are several high profile celebrities who have signed on as
spokespersons for Maxis, including Siti Nurhaliza, the Malaysian reality
television show Akademi Fantasia's contestants, along with Jessy Wong The
Diva and Arthur the Brave and Fluffy Maxis was the first company to launch
LTE services in Malaysia on 1 January 2013, starting in the Klang Valley
region. Maxis operates 2G GSMEDGE, 3G
WCDMADC-HSPA, 4G LTE networks. = Maxis FastTap =
Maxis is also the pioneer of Malaysia's first NFC service called FastTap. It
integrates Touch 'n Go, Visa Wave from Maybank and other banks.
= Maxis eBooks = Maxis introduced its Malaysia's 3rd
e-book service called Maxis ebooks. The first was eSentral followed by MPH
Digital. It was launched on 16 April 2012 and in launch, more than three
hundred thousand books were made available in the e-book store, the web,
an iPad application or through an Android tablet running Honeycomb or
newer. = Subscribers =
As of third quarter of 2015, Maxis has 11.634 million revenue generating
subscribers, breaking down to 8.85 million prepaid RGS and 2.784 million
postpaid RGS. It had 514k MaxisONe plan subscribers during the quarter.
There are some 9 million mobile Internet users. Out of this number, there are 1.5
million 4G LTE users with an average data consumption of 2.3GB a month. More
than 2 million 4G LTE devices were detected in the network.
73% of Maxis postpaid users and 63% of prepaid users have a smartphone. Overall
smartphone penetration in the network is at 65%. It postpaid users consume an
average 1.8GB a month while prepaid subscribers consume an average 1.3GB a
month. The ARPU of postpaid users in the
quarter was RM98. while it was lower for prepaid at RM39.
Corporate History On October 19, 1999, Maxis introduced
the popular prepaid brand "Hotlink", which has 9.1 million customers as of
March 2015. In 2002, Maxis acquired TimeCel, a rival
mobile service provider, from TimedotCom Berhad. Prior to the purchase, Maxis
offered prefix number beginning with 012, and TimeCel 017. Now, subscribers
can decide either between the two. On 27 April 2007, an offer was made to
buy out Maxis and privatise the company in preparation for expansions into the
Indonesian, Indian and Mexican markets. The deal was offered by Ananda Krishnan,
who pledged Maxis RM17.46 billion in exchange for all remaining shares of the
company. The offer is to be formally made by Usaha Tegas, a company owned by
Krishnan, on 3 May 2007, while the Kuala Lumpur Stock Exchange suspends trading
of the company's shares until 3 May. Under the urging of Prime Minister Datuk
Seri Najib Tun Razak, Maxis announce that it will re-list the company in
Bursa Malaysia on 11 November 2009. The initial public offering, which
constitute 30% of the company and involve its Malaysian operations, will
raise at least MYR 11.7 billion. On September 2013, Maxis prepaid,
Hotlink launched it's #Hotlink plan, which is basically the first
telecommunications company to offer free internet services on cellular networks,
Hotlink calling it "Free Basic Internet" which offers download speeds up to
64kbit/s and which the management says is enough for checking Facebook, Twitter
and Wikipedia on mobile optimised sites and also essentially eliminating data
overage charges which as previously implemented at MYR 0.10/10KB.
Majority Stakeholders Maxis Communications is part of Ananda
Krishnan's business empire. In 1996, the company launched Malaysia's first three
satellites; MEASAT 1, 2 and 3. The fourth satellite, MEASAT 1R, was damaged
during transport to the launch site and is currently under reconstruction.
Saudi Telecom Company bought a 25% stake of Maxis.
See also Maxis Tower
Aircel References
External links Official website