- The problem is it's your fucking life and it's gonna end
up one way or the other.
("Legendary" by Welshly Arms)
What if I told you this was
the last Monday morning of your life?
- [Gary] It's like just so gloomy.
I hate this gloomy shit.
Oh yeah, it's starting to get windy.
I can see it now.
That's a good shot, DRock.
You should get it.
- [DRock] Of what? I can't see.
- [Gary] Here I'll get it.
I'll get it, DRock.
The branches fucking flying like crazy.
- [DRock] Blurry, you got to turn that.
- [Gary] I did it, I did it all by myself.
Oh the branches slowed down a little bit.
(DRock laughs)
But these peeps are running pretty good.
I think I can get used to this with color commentary.
Nice umbrella. (DRock and Gary laugh)
("Cookie Crumbles" by D Press)
- [DRock] Thank you. - [Avi] You got it.
- Shit, did I do that again? Mother fucker.
- [Avi] Did it break? - [Gary] Yep.
Fuck, sorry about that.
Pick up another one.
It's windy in New York.
It's windy, yo.
'Sup? - [Man] Gary.
- [Gary] How are you guys? How you doin'?
How's it going?
- [Man] Gary, we're just starting introductions.
- [Gary] Great. - [Man] Saying hi.
We're all kind of new with one another.
- [Gary] Very nice.
- [Man] By the way, good morning.
- [Gary] Good to see you bro.
- [Woman] Thanks for housing us. - [Gary] No problem.
Great to see you. Good to see you.
Awesome, well thanks everybody.
Thanks for being here.
Let me know if I could be of help.
Thanks.
- [Darshan] This is pretty swanky.
- [Gary] It's pretty swanky.
- [Darshan] The view is great.
- [Gary] Sick, right?
- [Darshan] I really would like to see it snow and feel like
I was in a snow globe. (Gary laughs)
That's what I was hoping but
I don't think I'm gonna get my wish.
- [Gary] You might get wind that shatters the glass
and you bleed all over.
- [Darshan] Okay, that sounds lovely.
- [DRock] That was a little aggressive.
- [Gary] Was that a little?
- [DRock] Seemed a little aggressive.
- [Gary] Sorry.
Hi. - [Alissa] Hi, how are you?
- [Gary] How are you? I'm Gary.
- [Alissa] Good, I'm Alissa. - [Gary] Alissa, how are you?
- [DRock] Back at it, huh?
- What? - [DRock] Back at it.
- Back at it.
- [Woman 2] What is something you wanted to be when you were a
kid but you never did?
- [Alex] Tall. (group laughter)
- Cool.
I'm focused on IG stories today and getting everything set up
with some more IG posters.
Yeah, that's it.
- [Gary] The best flip.
- The best flip this RC helicopter thing.
- Yeah.
- [Chris] It was like $3 on eBay selling for like 30 so I'm just
waiting for that to flip.
- [Gary] Love it.
$30 like used? - [Chris] Yeah.
- [Gary] Love it. Making that money.
- DailyVee 137 and making adjustments on the intro
to use the new Saba track. - [Gary] Oh yeah, is that today?
- Yeah.
- I got orientation today so I'm kind of doing that.
Get to know the office and everybody.
- [Gary] Where you from?
- New Orleans. Yeah.
But born in New Orleans and I moved to Houston and yeah.
- [Woman 2] I guess more Instagram.
I don't have anything else.
Maybe I start some analyzing like what's been effective.
- [Eliot] Do that.
- Schedule out podcasts, collabos.
- Oh I know what else.
I've got another always on
commercial for Instagram stories.
This one I actually think could be the best.
Got a business question?
Ask GaryVee search engine.
That fucking thing when people really realize,
people don't know.
People don't realize it.
It's real good.
What's the ROI of us jumping in?
Would that three be nine if we all stop and do our thing.
- So the interesting thing is--
- Love Facebook.
- Facebook algorithm is like the purest form of capitalism.
- Fucking love them.
- Everybody this is Gary Vay-ner-chuk and this is
episode 238 of The #AskGaryVee Show.
It's windy as hell in New York.
I am filming "Planet of the Apps" here in New York City so
that's been fun all day and we found a quick 15 minute window
and I decided to bang out a call-in show.
So we're gonna get right into it.
What are you scared of?
Talk to me, help me.
I'm not, this is why I'm doing the call-in show.
- [Nate] Yeah.
- Because the old show I would have done your tweet,
I would have answered it.
I would have felt great and then you wouldn't have done it and
I can feel like there almost got you there but I'm telling you
right now I don't think you would do and if you're gonna do
it you're gonna do it half ass so help me here.
Listen, I'm on your team so help me here
understand what you're scared of?
Tell me, tell me the truth.
- [Nate] Yeah, okay so
just because of like pedigree and how much
education and they've sacrificed by having a safe job so I got to
do what I want and I don't want to disappoint them.
- Nate, Nate, Nate, Nate, let me help you.
- [Nate] Yeah.
- Disappoint for 18 months and then make them feel good again.
- [Nate] Okay.
- I mean just tell them, listen, I love you for that.
It means you're appreciative and love your parents.
Tell them the truth.
Start with that.
I don't want to.
Either your parents love you and will respond to you or they love
you but they're so deep into structure and it's been their
whole religion their whole life that they're incapable even
though they love you to break through and
see it a different way.
The problem is it's your fucking life and it's gonna end up one
way or the other.
("Cookie Crumbles" by D Press)
Hey.
Next.
We could win here is if we could do a little bit more insights
digging in to the heavy users or the customers of this product
and segment them from a psychographic standpoint or from
a demographic standpoint.
This is exactly where we can tell our story which is however
you guys creatively interpret the right one to two,
three minute video, we're gonna compete against one video that's
30 seconds that tries to tell a story,
I want to walk in with a strategy that has three videos.
You know, obviously I want to be empathetic if you have to come
up with six different commercials for her to munch on
that you know you're not gonna be,
you're gonna not be able to storyboard in every.
Like, you get as far as you can but
minimally six manifesto, right?
Like German woman with two kids walks into shopping center and
then flash dancing happens and every baby on Earth is cured.
- Yep, I get it.
Cool.
- [Gary] I don't feel confident
that I can make a 30 second commercial.
- Yeah, I mean, 100%.
- That's it. - [Marcus] Yeah, yeah. Okay.
- 'Cause I don't think anybody is.
- [Marcus] Yeah.
- That's the part I don't think like,
that's my reality.
Like I can't get my juices going
because I don't know what that commercial is.
It's so hard. - [Marcus] Yeah.
- I think more videos are over indexing on social media and not
brand just in general than any commercials and I think you do
that behavior you've created your upside.
Marcus is one of the smartest guys that works here.
That's why he's in Office of the CEO.
He's very close to my point of view.
He also pushes back extremely well and just any time I can
have with them to see if we're crossing our t and i together.
He's in the trenches.
He's always had a good cadence of accepting,
forming, pushing back, informing and so those you know that seven
minutes is what most people spend an hour and half on going
through deck and that's how we do it here.
I don't know I have a fairly big update on.
Can somebody get me, I need the details on the Snapchat update.
(group laughter)
What the hell am I doin'?
It's really nice. - [DRock] Yeah, sure.
- [Eliot] Can you make one vertical also?
- That was pretty fucking quick.
That was, you are quick.
You're quick on the court and that was quick.
Dunk doesn't know how to take compliments.
I've noticed that when I razz him.
- [Eliot] It was a weird compliment.
- That was a quick move.
And snap and that was fast.
- [Eliot] You're strong. - I know I'm strong.
I'm real strong by the way.
- So I want to continue crushing YouTube from there I have this
whole other world that's just
like filling with opportunity right now.
Alex has been talking to my main guy.
I built out a team so I have an Alex now who's like keeping my
world in order which is incredible.
Quality of life has gone up 1,000,000%.
And I hit Forbes 30 under 30. Yeah, dog.
But all these big things are lining up to make me high on
demand my social clout and perception is like
clear up here right now.
And I've got like a medium following.
I'm nothing compared to Viners and whatever else.
But I have a medium good following and tons of social
perception and clout right now.
- I'm so over on brand compared to following.
- Yeah, exactly.
That's where I'm at and that's the direction I want to
keep going. - Of course.
- I want to be making funny videos for the rest of my life
so I'm gonna keep doing Snapchat I do like one every other day.
Do a daily YouTube video.
I started a side YouTube channel.
I have a guy that runs and edits my YouTube like DRock.
- And I think everybody else is using talent as a North Star.
- Yeah.
- And you're making a very smart decision because there's a big
difference about the wealth I'm creating versus what other
people are doing? - Exactly.
- So now, let me give you a really good piece of advice.
- Go.
- Tomorrow,-- - Yeah?
- get your shit together on Instagram.
- (laughs) 'Kay.
- Here's why. - Yeah?
- I just believe in it the most from attention standpoint and
I know that you in four hours can fucking figure out all the
right things to make it way, way, way bigger.
- This guy, GaryVee. - My man.
- Awkward high five there it is. - I love it.
- So Gary's the reason I first started
my very first business which worked.
Thank you and the reason I continue to crush it so Gary all
my fans these guys right here.
- Yes.
- They're huge into chasing their passions.
Lot of them are business people, finishing college,
whatever else, got any advice for 'em?
- Look, I mean first of all if you're following this phenomenal
man you have figured out a ton of stuff but
I'll give you a couple things.
I really believe in patience.
So many of you are youngsters and I have thousands of
youngsters hit me up every day like,
"How do I get this? How do I get this?"
Patience.
Shaun, you've put in so much work for such a long time now.
- It's true.
- And so, if you want great things,
all great things take time.
And so, one of the reasons I started DailyVee was to show
people it's fucking work. - Yeah.
- I don't know if we're allowed to curse.
Beep if it is. - Bleep it out, it'll be funny.
But like, it's work my friends.
Patience and work and then driving from that passion spot,
you can win this game.
- [Alyssa] Hey. - [Gary] Hi.
It's great to officially meet you.
That was fun. Thanks for doing that.
- Thank you so much for having me.
- Nice to meet you, man. - [Gary] How are you?
Real pleasure, sit, sit, sit.
Do what you're doing but if you remember anything from this
meeting it's think about three, five,
seven and ten year terms. - [Alyssa] Mhmmm.
- [Meir] For sure.
- And so, build your Snapchat 'cause right now everybody's
like Snapchat's dead.
What if they make a feature tomorrow that's not dead.
- You know what I mean?
Build your, where's your Facebook at?
- [Meir] Shit. - Shit. Exactly.
- [Alyssa] Yeah, it is shit.
- And it's more important than any of them.
It's the only one that's guaranteed to be around.
So like, do you have a blog?
What's, do you have an email newsletter?
- [Meir] Yeah, we have email.
- [Alyssa] I have a ton of email.
- Notice how weird I am, right?
Like I'm sitting at the top, right?
- [Alyssa] Yeah.
- Yet, I don't have anywhere close to the
biggest numbers on anything.
- [Alyssa] Right.
- But it's the collective right. - [Meir] For sure.
- That helps me win and not the, not being good,
it's the collective proper. - [Alyssa] Mhmmm.
- It's actually having a business.
It's actually, like, I don't know have the most followers but
I also get paid $125,000 to give a speech.
- [Alyssa and Meir] Right.
- And that's by being great at everything.
- [Meir] Ultimately, that's what it comes down to.
- What if Instagram fucks up? - [Alyssa] Yeah.
- [Gary] All the other stuff.
Do not be at the mercy of a platform.
- 100%.
Thank you so much. - You're welcome.
- Yeah. - Awesome.
Great to see you guys.
- Thank you, yeah. - Yeah.
I don't want it to be like romance and I have every,
by the way, it's 100% of my day is based on romance.
So I'm never mad when romance hits my face.
It's all I fucking have in front of my face.
I just want to set that tone of like and then very honestly,
you know with my new found partnership with Ryan who
I think is great at selling too, I'm like, fuck this.
("Two" by D Press)
Night.
Goodnight.
It is my full belief that every product will be smart
eventually, not just our phones and I believe that even more
importantly as I think about where AI,
AR, smartification of our society goes,
everything that brings value to consumers is interesting to me
not just the current thing like social media.
So I'm always gonna bet on where
the attention of the world is going.
Where speed can be picked up and I definitely believe that
smart products were one of those places.
So VaynerMedia is one of the early preferred partners of
Amazon's Alexa skills platform.
This is a game changer in a lot of ways.
A lot of people may not think this is a big deal but in four
or five years they will.
You know, I think in 2009, '10 people didn't realize how big of
a deal being an early partner on the Facebook platform was and so
I'm very proud of our company and very proud of Patrick who
runs our Vayner Smart
very lean team of one, two, three.
Incredibly proud of him and super excited for our brands to
get the benefit of Amazon skills that I think can absolutely be
disproprionate if there's a first mover advantage and you
win a skill that people really enjoy and have hundreds of
thousands of people learn how to do push-ups or eat this specific
dish or learn how to drink wine or whatever it may be I think
there's gonna be an enormous opportunity and I'm excited
about honing my skills deeper in the Alexa skills world and
voice activation and things of that nature and
I'm really excited about it.
- Yo. What's up, dude?
How you doing? - What's up, dude?
I love you.
- [Kevin] Good to see ya. - So fun, man.
- [Kevin] I love those things.
- Oh my God, I fucking love 'em.
Great to see you man, I've been so looking forward to this.
It was the first conference I ever went to.
I was so pumped, I come up to him,
he's in the corner a bunch of people are in front of him and
I'm like, "Hey Kevin.
"Yeah, I do this wine thing and
"my show once was on the first page of Digg."
- [Kevin] Why do you have your badge on right now?
- [Alex] You pimping, you just pimping or you cold chilling?
- Don't make me kill you.
- Long time, man. - Yeah, too long.
- We're like wearing the same clothes and shit.
- We're just like (laughs).
- Look at you got the little button like I do too.
- We're like (laughs), this is perfect.
You got a nice new fresh haircut.
- Yeah. Of course.
- It's good, man. Are we ready to sit down?
Right? - [Alyssa] Yeah.