- When carrying out creative projects,
one of the most effective tools is space.
During a project you will accumulate
a lot of research material and develop a lot of work.
In my experience,
I find it really helps to have a dedicated space
where you can spread out and pin up
all your work and references.
When working on creative projects,
I always seek to find a space or area
where I can spread out.
This could either be a simple desk space,
a wall space, or an entire room.
For me, it really helps to have a dedicated space
where I can spread out and pin up
all of my work and references.
Now I have worked at many design agencies
and worked on multiple projects,
and one method we always use is to surround ourselves
with our project research and development.
Up to this point on the course,
I have been putting all my work
onto what I call a project wall,
as you can see here behind me.
This gives me maximum flexibility to spread all my work out
to fully immerse myself in my development.
Now, before we jump into the next phase of the project
and start to design our logo,
I just want to quickly show you my project wall
and discuss why I would recommend
you use the same technique.
So, let's get into it.
(gentle music)
So, what you see behind me is my project wall.
What I have here are printouts of all my work
I have done up to this point,
and here you can see,
I have pinned it all up onto white boards here in my studio.
In the next phase,
we are going to start to put pen to paper
and design our logos.
When it comes to logo design,
I love having all my research up and around me,
so when I start drawing, I am inspired creatively.
Now it's important to mention
that I am in no way trying to copy
or plagiarize the work I find during my research.
The idea here is to be inspired.
Now, it's not always possible to have a project wall space.
So as well as having my project wall printed out,
I also have it as documents.
Up to this point on the course,
you will have noticed for each stage of the process
I have been saving PDF files into the Project Wall folder
in the Project folder.
This is a technique I use
to keep everything organized
and easy to access should I want to refer back to them
during the course of the design process.
These are great to have
should I want to print them out,
and convenient to keep as backup copies.
So with the course folder open,
click into the Design Process Example folder,
click into the top folder, Project Wall,
click into the first folder, Learn and Discovery,
and here you will see PDF documents
I have saved for each step of the first phase,
which I can simply keep as digital copies,
or print them out to put up onto my project wall.
So if I don't have a space to print everything out,
I can always look at it digitally.
So if possible,
I would always recommend locating a room space
which you can call your own during the course of a project.
This will give you maximum flexibility
to spread out all your work
to fully immerse yourself in your development,
and to get hands-on, make notes, and highlight.
Now, if you're not fortunate to have an entire room space,
I would recommend you try the next best thing,
and locate a wall space
where you can pin up all your work and reference.
If you're fortunate to have a large wall space, great.
But if not,
you could try whiteboards on wheels,
like I have here,
or large mounting boards, a large desk space,
or in some cases I have used a floor space.
So if you can get a project wall,
I would highly recommend it.
But if not,
you can always keep on top of your project development
using backup PDF documents as I demonstrated in this video.
So this brings us to the end of the discovery phase
of the logo design process.
By this point,
we should have some really cool ideas
with some very clear direction
on what we want to design a logo around.
Now, I have my project wall behind me
with loads of visual research.
It's now time to get creative
and move into the next phase of the design process.
Phase two, design visual concepts.
In this phase, we are going to put pen to paper
and come up with designs for our logo
to take into the third phase
where we will look to artwork our final designs
on the computer,
ready to present to the client.
Now, before we start designing our logo,
I'm going to talk quickly about some design theory
and discuss exactly what makes a good logo design.
In the next video,
I'm going to discuss all the points we need to keep in mind
for when we start to design our logo.
So see you in the next video.
(upbeat music)