- Sponsored messages.
That's right, friends, sponsored messages
is the topic during our final video of Ads Week.
In today's video, I'm gonna break down
everything you need to know
about sending out sponsored messages.
Hey there, everyone.
My name is Kelly Noble Mirabella,
and I am your Baby Got Bot hostess with the mostess.
I am here to help professionals, like you,
learn how to utilize Messenger marketing in your business
using a tool called ManyChat.
Happens to be one of my favorite tools, y'all.
Pretty excited to teach you more.
Anyway, today we are ending our week-long series
about ads, and more specifically Messenger ads.
Today is all about sponsored messages.
So before we dive into the actual on-screen training,
I want to cover a couple of important points
when it comes to sponsored messages.
Number one, these messages will be sent out
to everyone who has ever messaged your page.
This includes unsubscribers.
What you'll learn in today's video is how important it is
to have those custom audiences
and really, really target down
so that you're not sending messages
to people you don't want.
In fact, the only people who wouldn't receive these messages
in that whole idea of everyone
who's ever messaged your page concept
are people who've blocked you.
So if you haven't learned about
how to create custom audiences
using your existing subscriber base,
be sure to check the video.
The card is right there, and I also put a link down below.
It was the first video in this series on Ads Week.
Now, let's go ahead and dive in
so I could show you not only
how to do these sponsored messages inside of ManyChat,
but also how to set them up over on Facebook Ads Manager.
Because that way you can pick out what works best for you.
So without further ado, let's do this.
(snaps fingers)
So the first way that I'm gonna show you
how to create a sponsored ad is directly inside a ManyChat.
So on the left side menu,
go over to where it says Growth Tools.
Select Ads.
Now, we're gonna create a brand new ad,
so up here on the right, click on Create New Ad.
And if you have more than one ad account, you're going
to need to select your ad account from the list.
And we're going to Create a New Campaign.
Now we have two campaign types.
We have Messages, which are optimized
to be put in front of people who are more likely
to want to get messages or click a messages button.
And then you have traffic, which are optimized for people
who are more likely to click on a link
in order to go out of Facebook or to go somewhere else.
In this case, we're gonna go with Messages.
Name your campaign and click Continue.
We're gonna create a new ad set.
An ad set essentially is all you're targeting
and where you want things to show up.
So in this case, because we're doing a sponsored message,
we're gonna click on
for our destination Sponsored Messages.
Now, it is super important that you understand
that a sponsored message will go out
to everyone who has ever received a message from your page
or who has ever messaged your page,
outside of people who have blocked your page.
This includes people who have unsubscribed.
So we're gonna scroll down to our audience,
and this is exactly why it is so important
that when you are doing a sponsored message,
that you utilize your custom audiences.
Now, I have a custom audience that I already created
and I keep updated because of the tools within ManyChat
that is all my subscribers.
So I'm going to go to Include,
and we are going to create my subscribers.
I have here an audience that I created
that was specific for a segment of my list,
and they are all subscribers,
and I'm gonna send this sponsored message
out to these people.
Now, a best practice here is to actually create
a custom audience based off the people
that you specifically would like to send these messages to.
Don't worry about the age, gender, or location, language.
None of these things matter
because you're using a custom audience.
Go to Next.
The next is your placement.
Where are these ads going to run?
Now, we are actually not going to be able to change this
because this is a sponsored message.
It's going to end up inside a Messengers inbox,
so leave that alone.
And we're not gonna change, obviously, the device type
because, again, this is set for sponsored messages.
Click Next.
Now, you need to put in your budget.
How much do you want to pay either daily or lifetime?
If you have a lot of time to run your ad,
more than two weeks for instance, go with a daily budget,
but if you're in a hurry and you only have a couple days
or less than a week, go with a lifetime budget.
Select when you want these ads to run and click Continue.
So now we are at the place
where we're gonna build out our copy,
which is the flow that they are first initially
going to receive when they come in through your ad,
through your sponsored message.
Now, keep in mind that Facebook is only going to allow you
to send one message block a button,
quick replies are okay, and one card,
but that doesn't mean you're limited
to only this in terms of the entire flow
because you do have the ability to attach to another flow.
But essentially, what we're building here is our opt-in.
People have to take an action in order to opt in.
So we're going to confirm, basically,
what people are going to be getting
or that they're gonna be coming in through Messenger.
All right, so we just put a little message.
We're gonna click on the button here.
We're going to put ENTER,
and we're gonna go to another flow in this case.
But you can also direct them elsewhere.
So you're gonna click on Go to a Flow,
and you're gonna select the flow
that you want them to enter.
Okay, and we're going to Select This Flow and Done.
Now that our ad is all ready to go,
all you do is click Send to Facebook.
And Facebook is actually sending
this up into the Ads Manager.
So we can actually go to our Ads Manager at this point,
and we can see where it's coming in.
So here's my Ads Manager.
You can see there's the sponsored message test that I have.
It's in review, and then once it goes live,
it will be sent out.
Now, I'm actually going to pause this
because we only did this for showing you what's what.
Now, I want to show you while we're over here in Ads Manager
the other way to create Facebook
sponsored message ads using Ads Manager.
So let's go head back over to Ads Manager
here from the beginning.
So our first step is to select our campaign objective.
In this case, we're doing sponsored messages,
so we want messages as our objective.
And you want to name your campaign and then click Continue.
Up here in the drop down menu under Messenger,
you're gonna see two options, the Click to Messenger ads,
which are sponsored ads that you see in your newsfeed
where people click a button, they come into Messenger,
also known as JSON ads,
and then we have our sponsored messages.
This is the one that we're gonna select,
and you need to select the page
in which you are going to send these messages.
So if you have more than one page,
it's important that you use that.
I'm gonna go with my regular page here and move down.
Next, we're gonna go see audience.
Now, remember, just as I mentioned
in the first half of this video,
when you're using the ads tool inside a ManyChat,
the rules apply here, as well.
Sponsored messages are sent out to everyone
who has ever messaged your page unless you define that.
So go to Advanced Options.
And I went ahead and put in my customer list
my custom audience chat bot interested subscribers,
and I moved down.
But that's where you go, under that Advanced Option.
Don't worry about placement.
You can't really change this with these type of ads.
And then set your budget just like we talked about before.
So you have a lifetime budget or a daily budget.
In this case, I'll go with a daily budget
just to show you how it differs,
and that just means $2 a day, basically,
over the course of it looks like a week.
And I'll spend seven, I'll spend $14.
Now, because it's a daily budget, just like I told you,
less than a week, it's better to do a lifetime budget.
So we're gonna spend,
we're gonna go and do this for a month.
There you go.
I'm gonna spend $62.
And I don't worry about any of this here,
and I'm gonna click Continue.
Now, I need to add in my content, my message, if you will.
So I'm gonna go with text only in this particular case.
We're going to write our greeting text.
So we're gonna go with text only.
I'm going to write in are you ready to enter
the contest for a free ticket to the conference?
And then we're going to either select
Buttons or Quick Replies.
Now, if you do a quick reply,
you can add your quick replies here.
And basically, you can add keywords,
and then in ManyChat you can select those keywords
that will trigger your flow.
So that's one option.
An additional option is to click Buttons.
And I'm just gonna say ENTER here as my call to action.
And I'm actually going to put in my Ref URL
that goes into the flow that I am selecting.
And I'm going to select confirm.
So there we go, it's been uploaded.
It's currently in draft mode, and there it goes.
It's uploaded.
It's in review.
And then once it goes live, it will work seamlessly.
People will get it in their Messenger.
They will click on the Enter button,
and then that will take them
into the flow that I created the Ref URL.
If you are unfamiliar with Ref URLs,
there is a link down in the description below
that's going to teach you how to set up a Ref URL.
But essentially, it's a growth tool.
You go over here in ManyChat under Growth Tools,
create a new growth tool,
and you would select Messenger Ref URL.
And you would connect it into the flow
that you want to direct people into.
Now, if you decided that you didn't want to use Ref URLs,
and you wanted to use the keyword way of doing things,
basically, the setup is completely the same
up until where you go to Quick Replies.
And you're going to write in your keyword phrase
that you want to use.
Make it unique so that if someone were to type this in,
it wouldn't be something commonly typed into your bot
because we're going to turn it into a keyword.
So once you're ready and satisfied with your keyword phrase
that is your quick reply, you're going to copy that.
And we're gonna go over to ManyChat.
And in ManyChat you're gonna go to Automation,
and you're gonna go to Keywords.
And down here, you can see I actually have this keyword,
I'd like to learn more, and it goes to this action.
So you would actually create a new rule.
The message is, you would put in that phrase
that you are using for your ad,
I'd like to learn more, or whatever you're using,
that whole phrase, put it in there,
and then connect it to whatever flow
that you would want to send them to
if they clicked yes or they clicked on
this I'd like to learn more.
And then activate your rule.
Activate your keyword.
And it's really that simple.
So there you go, now you have two ways
that you can set up these sponsored messages to go out.
Now, I recently ran an ad just like this one with a rule.
And I sent it out to a list of about 400 people,
and about 65 to 70 people ended up opening.
And you only pay for the opening rate,
the click-through rate, and I pay 10 cents per open.
So it ended up costing me very little money.
I think that it's a great option,
and I think that everyone should
at least look into sponsored messages
'cause they're incredibly affordable,
and they do allow you to reach out
and connect with all of your subscribers
or even a custom audience that you have built
from your subscription list.
Yay, we did it!
We finally completed the last video in Ads Week.
If you missed any of the videos that I posted before,
check out the list that's gonna pop up
at the end of this video,
or check out the links below so that you can learn
about custom audiences, and all the different types
of JSON ads available to you,
both inside of Ads Manager and over inside of ManyChat.
If you found value out of the content
that I've been bringing to you this week,
please go ahead and share this video with a friend,
with the bot builder in your life.
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And finally, if you want to dive in even deeper,
if you want to get more exclusive trainings
and get your questions answered,
come on over and join the Baby Got Bot Facebook group.
It's totally free and totally awesome,
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Not to mention, we have a fantastic community
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Thank you so much for tuning in this week,
and I'll catch you next time.