Minimum Viable Product -- Or M - V - P.
We’ve all heard this term being used lately. But a lot of people seem to misunderstand
what it really means. Allow me to illustrate….
Say you invent a new SUPER DELICIOUS Food concept! You’re CONVINCED that the WORLD
will love it. Your friends & family certainly did. So you decide to start a business. Your
vision: To bring Delight to the mouths of the entire world.
But you don’t want to get ahead of yourself
So you start off with an MVP -- A Minimum Viable Product --
Which in your case is A small restaurant in one city.
You scope out a good location downtown, sign a one year lease and Now all you have to do
is wait for the people to show up... Only problem is -- they don’t. People simply
don’t like what you’re selling. And now you’re stuck with a one year lease and no
revenue. You suffer the losses. But hey, at least you stuck to the MVP (Minimum Viable Product) right?
Actually - this is where people get it wrong. To carry out an MVP (Minimum Viable Product) -- You have to first ask
yourself -- What is the ‘Value’ that you are offering? In our example, the value isn’t
the restaurant -- it’s the FOOD CONCEPT... And your MVP (Minimum Viable Product) should set out to VALIDATE if
this CONCEPT is something people really care about!
------------------- Did you need an entire restaurant to test
your food concept? Perhaps you could have opened up a Food Stall at a near by event?
Maybe then you would have learned that it wasn’t really your DISH that people loved
-- but just the spice you used. This would allow you to ITERATE and instead SELL your
spices
An MVP (Minimum Viable Product) isn’t about simply releasing a reduced version of your final product -- It’s about
LEARNING -- with the least amount of effort & resources.
Lets look at a couple of examples.
DropBox -- Before even having a working product -- they released a three minute explainer
video that simply showed the value they wanted to offer. The people who watched it -- LOVED
what they were seeing -- and Dropboxes waiting list jumped to 75000 customers overnight!
Then we have the founder of Zappos -- who had a envisioned a world where people shopped
for their shoes on the internet. To validate his thesis ---- He asked the owners of local
shoe shops if he could take pictures of their shoes! He then posted these pictures on his
website along with their prices.
It was only IF & when orders came in -- that he’d go to the store, purchase the shoes
and ship them to his customers. This “MVP” (Minimum Viable Product) was certainly not scalable. But it did it’s
job to validate that the value he sought to deliver was something people WANT.
The GOAL of an MVP (Minimum Viable Product) is to prove that the customer
WANTS what your vision will offer.
The PROCESS of your vision -- is often irrelevant. I mean, do you care really care about the
diodes, cathodes or liquid crystals that makes your computer screen work? Nope. You just
care that it offer you that crisp display, and you’re willing to pay for it.