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- How to grow a YouTube channel fast in 2019.
You know, if you're watching this,
there's a chance you're probably a small YouTuber.
You might be struggling on YouTube,
and you wanna know, how can I grow my YouTube channel,
Roberto, how can I grow my YouTube channel fast?
I'm suffering with the algorithm.
Well, I'm actually going to tell you things
you probably have never heard
in a video like this before.
I'm going to talk to you about
how YouTube helps find an audience for your videos.
I'm going to teach you a few things
you don't know about the algorithm
but I'm going to tell you right now,
if you don't know how to make quality content
and if you don't have the time to make videos,
I don't honestly believe this is gonna help you.
You can't grow a channel on crappy content.
It just isn't going to work.
So, if you want the real deal
on how to grow your YouTube channel a little bit faster,
watch the rest of this video.
Hey everybody, this is Roberto Blake,
helping you create something awesome today.
Welcome back to the channel.
For the new people here who have no clue who I am,
my name's Roberto Blake.
I'm a creative entrepreneur
with a social media coaching business.
I speak at events like VidSummit and VidCon
and today I really wanna talk to you
about how to grow your YouTube channel
because I know this is something that
a lot of small YouTubers struggle with,
are frustrated with right now
so let's just jump into it.
Earlier, I alluded to a very important question,
where is YouTube going to find
an audience for your videos?
How is YouTube going to find people
to serve your videos to?
It's an important question
and it's the core of how you grow a YouTube channel at all,
let alone how you grow a YouTube channel fast
and if you can't answer this question,
that's your first real problem.
If you're wondering why certain people blow up in YouTube,
people like Peter McKennon,
if you wonder why it is that commentary channels grow fast,
if you wonder why product reviews grow fast in YouTube.
The answer is that its very obvious for YouTube
who to serve those videos to in the first place.
It has no problem,
the YouTube algorithm has no problem finding
an audience for that type of content
and then it relies on that creator,
making a thumbnail and a title,
that was good enough to get a click and then,
if the video doesn't suck,
it gets watch time.
This is really straight forward.
When commentary channels make videos
and Donna from Psych IRL,
there's a great channel that actually
she did a video all about
why commentary channels grow so fast in YouTube.
It's actually a really, really elaborate video.
I suggest you watch it.
I'm going to link to it here in the info card
and in the description,
but the reason that commentary channels grow fast is
because they're talking about other YouTubers
and it's not just that they're talking
about other YouTubers, you have to think why that matters.
They're usually talking about
the largest creators in the platform
and usually when there is
attention around those creators good or bad.
The YouTube algorithm bases recommendations on
what people have previously watched,
and what they are searching for.
YouTube serves videos in three key places.
YouTube shares videos on the home page of the viewer,
on the recommended sidebar while they're watching a video,
and in the search results page.
The reason that commentary videos can do so well is
because if you've watched a video
about a certain content creator,
you're a fan of theirs, you're subscribed to them,
and a commentator makes a videos about that,
well it's easy to serve that to you on the YouTube homepage
because its been proven through your watch history
that you're interested in that creator.
You're a fan of that creator.
If a YouTuber has a negative controversy
or they got some headlines or attention
or even if they did something the positive,
the odds are that people are searching
for that thing to find out what happened
and if that's the case,
then you know YouTube commentators
are gonna be ranking in the search results
as long as they got their titles
and their descriptions and tags right for those videos
and if they've got the clicks,
they've got the watch time.
So that's why its showing up in search.
And then in terms of recommended,
well you're recommended similar videos based on your search
and on your view history
and also based on what relates to the video
that you're currently watching,
what else can YouTube give you
that will keep you binge watching content?
And so it's gonna look at the title,
the descriptions, the tags, the closed captioning.
So if you've wondered why do commentary channels
get a lot of views and a lot of clicks you know,
that is the reason why.
Chris Boutté of The Rewired Soul,
who's done coaching with me,
has been able to use this to his advantage,
to combine the genres of commentary
and mental heath using YouTubers
as an example that he can use
to demonstrate different topics in mental health.
It's a very good strategy.
Product reviews, whether its tech,
or whether it's beauty products, or something else,
work in exactly the same way.
This even works with tutorials and education content
and this is why people can grow channels based
on this type of strategy.
If you think about it,
this is also why gaming was popular
at a certain point in YouTube
because with free to play games,
you had access to a broad audience.
You had people that YouTube knew it could serve videos to
because free to play games are
the most accessible games there are
and this is still true today of channels that grow fast.
Bijoux Mike, Mike Lucas.
He used the same kind of strategy
and did this with his lets play videos,
with his personality to get people to watch.
It was content that people were already watching,
that type of content somewhere else,
so he could be recommended.
It was content that people were searching for
because they wanted to know more
and see what these games were like
or find out about an exploit in the game
and that's what ultimately helped grow his channel.
You have to think, about roughly two years ago,
Mike had about 2000 subscribers.
He's over a million subscribers.
That's growing pretty fast.
Chris Boutté, Rewired Soul,
a year ago he was at about a thousand subscribers.
He's on his way to 90,000 as of the making of this video.
Now with all that being said,
here's what you should do if you want
to actually grow your YouTube channel fast.
Here's what you can do about this.
You will need the talent
and the ability to do it, though.
You need to be honest with yourself
about who your audience is.
Who is your target audience
and what are they paying attention to right now,
and is it a big enough audience for you to grow fast in?
If you have a very specific niche,
you probably can't grow fast.
One of the reasons a lot of YouTubers,
they do tips, they do these kind of videos that me
and video creators and you know video influencers
and Darrel Eves and the like,
we make these videos and some of you say,
"Well I'm not growing," or "It doesn't work."
But heres the thing,
a lot of times some of you aren't honest
with yourself about the level of quality that you can do
and whether that's acceptable for the audience
and the time that you're making the videos
and also whether you're doing enough quantity.
Do you have enough videos of exactly the same type
of videos that your subscribers signed up for,
in order to keep getting new subscribers
and also maintain the subscribers that you have?
You see, having enough videos actually matters.
You need enough videos for YouTube
to be able to understand that
you're serving a specific type of audience,
to have people that it knows it can
deliver those videos for.
So by you doing content that's all over the place,
doing one video this week
and another video the next week,
that's not enough content.
It's also not enough content quickly enough sometimes,
for you to get traction if you wanna grow fast.
You have to do volume
and you have to have depth in your library.
It really can't work any other way
because its just like sales.
You do need to have enough daily sales going on
in order to grow a business
and it's the same thing with YouTube.
You need enough opportunities.
You need to take more shots.
Every video is an opportunity.
So, I made a lot of videos.
I made daily videos for like 2.5 years.
Not every single one of those videos was a success,
but because I was making so many videos,
I had a good shot at getting some of those videos to pop.
There's no one video that blew up or carried the channel.
It was the videos that were successful,
not having these huge gaps of time between them,
that kept people coming back
and also helped new people discover me.
So you need to figure out how many videos
a week you can make.
I recommend that if you wanna grow faster
maybe you can make three to five videos a week
because then you have more shots.
Maybe one of those videos will actually land
and be successful and then if you're doing that every week,
you have more opportunities, so if you end up with four
or five videos in a month that were successful,
that's gonna help grow your channel.
If you're doing that each and every month,
you're going to have a really good year in YouTube.
It's down to the math,
but just because you're making a lot of videos
doesn't mean that they're crappy videos.
Everyone wants to say quality over quantity,
but you also have to remember
that the quality that matters
is what an audience said yes to
and an audience doesn't always say yes
to drone footage and fancy cinematography.
Sometimes they say yes to you just being real with them.
Now to help YouTube understand where to put your videos,
you've gotta get those titles to be clickable,
and you gotta get a high click through rate.
You need good thumbnails so that still matters,
but you also need to optimize your description
and your tags and you need to understand
where opportunities are for you to get a lot of views
where there might not be a lot of competition.
I'm gonna recommend that you get TubeBuddy.
We got a discount code in the description
for you, tubebuddy.com/awesome.
If you use discount code robertosbuddy, you get 20% off.
Not a sponsor, just an affiliate.
If you suck at YouTube thumbnails,
you can either use all the free Photoshop tutorials
I've done on this channel.
I've done dozens of them.
I've even done some that are specific to YouTube thumbnails
but you really need all those graphic design videos
to get really good at this,
you know if your gonna compete with me anyway,
or you could cheat.
You can buy my YouTube starter kit,
where I've done over 160 different templates
that you can download for YouTube thumbnails
and channel art work if you just happen
to not be good at making thumbnails.
A link for that is gonna be in the description for you.
I also recommend when you're making videos,
that you do your research
about what videos you're gonna compete with
so that you can make your titles and thumbnails competitive.
You need thumbnails that look just as good
or better then anything that's gonna be on
the YouTube home page distracting people,
anything that's gonna show up in recommended,
anything that's gonna show up in search,
your thumbnail has to compete with that
and so does your title.
So do your research on what is going
on in your genre and really great a sense of
what you're competing with for attention.
So there you go, the no click bait truth
about how to grow a YouTube channel fast in 2019,
and by the way this will still be valid in 2020.
It's not going to change, because this is how human
behavior works and this is the core of
the YouTube algorithm.
It's not really gonna change.
Question of the day:
where do you watch the most YouTube videos?
Do you watch most of your YouTube videos from the homepage,
are you still watching from your subscription feed
more than anything else, or are you getting it
from recommended videos, or from search?
I want to know.
I want you to be really honest
about where you watch the most YouTube videos from
so that the community can kind
of get a sense of what they need
to think about a little bit more.
Like this video if you like it.
Don't forget to subscribe.
Check out the other awesome content here on the channel.
As always you guys thanks so very much for watching,
and don't forget, go out there and create something
awesome today.
Take care.
(hip hop music)