Are you wondering how to look more professional on LinkedIn? Are you
wondering how you can quickly grab the attention of a new connection? Stay tuned
because in this video I have one simple solution that will help you stand out
from the crowd and make a lasting first impression. Hi there, if we've never met
before, I'm Heather Austin from ProfessorAustin.com
and The Career Club on Facebook and on this channel I provide simple
solutions to help you grow a business or launch a career you love so if you're
new here consider hitting that subscribe button down below because I post new
videos every week to help you nail it when it comes to your career. Let's jump
into it! With two new users joining LinkedIn every second, the competition
just keeps rising. So what is one thing that you can do to stand out like a true
professional in your industry and quickly grab the attention of a new
connection? One simple solution is to upload a custom, uniquely attractive
background photo to your LinkedIn profile. So here's the neat thing.
LinkedIn recently made a change where they now allow all of their account
holders to upload a uniquely attractive background photo. In the past you needed
to be a premium account holder to do this. Not only will a custom background
photo allow you to stand out from the crowd it will also show your
creativeness your personality and your inventiveness. I have three solutions to
help you upload the right background photo. Tip number one, find a high quality
photo that is specific to your industry. There are plenty of resources available
today where you can find free high-quality photos. Here are just a few
of my favorite. Unsplash.com. Unsplash operates under a creative commons
license which means you can copy, modify, distribute and use the photos for free.
Even for commercial purposes. The second resource I use for free high quality
images is Pixabay.com. One of my favorite things
about this website is that it is so user-friendly. It offers an intuitive
search bar and allows you to sort by category size and color. And then lastly.
LinkedInBackground.com. The great thing about this website is
that you can download industry specific photos that are pre-sized and ready to go.
Many thanks to all the artists and photographers that allow us to use their
images for free so that we can increase our online presence. Tip number two, make
sure that your background photo is sized correctlt. The best photo size for your
LinkedIn background photo is 1584 px wide by 396 px high.
This is exactly a 4:1 proportion. Once
you've uploaded your photo, LinkedIn allows you to crop apply a filter and
even make adjustments to the brightness the contrast and the saturation of the
photo. The best file format for your background image is a PNG a JPG or a
GIF. Tip number three, add text or some type of call to action to your
background photo. This will give your audience a greater insight into who you
are, who you help and how you help them. This is perfect for someone that is a
speaker, an author, a coach or a consultant. One of the best ways to add
text to your background photo is to use a free software program called Canva.
Canva is a free graphic design program that allows you to create unique designs
for almost any social media platform. They have templates for documents,
marketing materials, events, blogging and even ebooks. When adding text, make sure
you place it in the top middle portion of your background photo. This will make
sure that your text is not cut off and that it displays properly on different
devices. Let's recap! The number one solution to make sure you stand out from
the crowd and look like a true professional on LinkedIn is to upload a
custom background photo. When it comes to your custom background photo, there's
three tips that you want to remember. Number one, find a high-quality photo
that is specific to your industry. Tip number two, make sure your photo is sized
correctly. And then tip number three is to add text or some type of call to
action to your background photo. Thanks guys for sticking with me until the end
I have a special bonus just for you. It's called the 10-point LinkedIn Optimizer
Cheat Sheet. This cheat sheet will help you get your other LinkedIn profile
sections in tip-top shape so that you are ready to receive new connection
requests and land even better career opportunities. I'll go ahead and link it
up in the description below. Also if you haven't had the chance,
join me over on Facebook, in The career Club. A private community where you'll
network with other professionals just like you to learn more solutions and
strategies to live your career to the max. I'll go ahead and link it up in the
description below. So I have a question for you. Do you have a uniquely
attractive background photo uploaded to your LinkedIn profile? If so please let
us know in the comments below and as always if you know someone that might
benefit from this information please share this video with them don't forget
to hit the like button below and if you're new here consider subscribing and
I'll see you in the next video!