- We're gonna tell you how to rank your vlogs in search
and we're starting right now.
♪ That's just how it is, ain't waiting on me ♪
What is going on?
My name is Nick.
Welcome to another video.
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Today, I'm here with Benji Travis.
Benji has been vlogging on YouTube for seven years.
He has a family vlog, his wife has a vlog as well,
and he's also behind Video Influencers.
Him and Sean Cannell run Video Influencers together.
And we're gonna talk to you today
about tips and tricks that he uses
to make sure that his vlogs rank in search.
Benji, first, how's it going?
So happy to have you on my channel.
- Honored, I've been watching your videos for a while now
and I'm very happy to be sharing
what I know about vlogging with you guys.
- So, in terms of vlogging,
for people that are watching this that are vloggers,
what are some key factors
from all the experiences that you have,
all the tons of videos that you have online,
what are some key things that they need to keep in mind
when it comes to ranking their videos?
- For sure, and I love vlogging.
We wouldn't recommend it for everybody
because it's an uphill battle.
And let's bring it back to some history of vloggers.
A lot of vloggers became famous
because they were doing something else.
My wife, for example, she was doing beauty,
she was doing hair videos.
She gained an audience
that want to see more behind the scenes,
like, extended versions
of the video she was putting up on her beauty channel,
started the vlog, and that's when we started in 2010, 2011,
and that is the origin story of vlogs for most creator.
Casey Neistat was doing small, viral type of hits,
then started daily vlogging.
There's a lot of vloggers that have stories like that.
So, people that just start vlogging
and wanna get famous from it,
it's very difficult if you don't have an audience
that wants to see what you're doing in the morning,
you brushing your teeth or what you're eating.
So, that's the first thing I wanna say.
Secondly, I do understand, there are vloggers now
that are just making it big as vloggers
but it's a small percentage.
When we talk about the success rate
of just YouTubers in general, it's very small,
but vlogging, it's even smaller.
So with that being said, this is what I would suggest
for people that wanna start vlogging,
they wanna be a daily vlogger,
more casual, more like real life kind of stuff,
is you still wanna pick a topic or a passion
or something you're an expert on.
For example, I love food,
so if I was to start a vlogging channel,
I would want it to revolve around my love for food.
Now, not every single thing would be around food
but when I start, it'd be very isolated
to things I'm passionate about.
For example, say there was a Garlic Festival
in California, I think, somewhere there's a Garlic Festival,
I would go and vlog my day at the Garlic Festival,
but I wouldn't start the vlog
in the morning when I'm getting ready.
I would start the vlog
right at the entrance of the Garlic Festival.
I would talk about my love for garlic,
I would talk about the Garlic Festival,
and I would talk about all the different foods
and showing me eating it.
How I would rank it is around that Garlic Festival.
So, that is like the topic that could rank
for other people interested in garlic festivals.
- Now, let me ask you this.
A lot of vloggers, some of the questions I get,
a lot of vloggers, they're willing to rank for these,
like, crazy terms,
but it's okay to rank for local events, right?
- Absolutely, and the local events is just a start.
You could rank for garlic,
maybe you just love garlic and you're doing like a recipe.
So, I used to do recipe videos, which is obvious.
I'm doing the video to teach you a recipe,
but you could do it in a vlog style.
Again, it's gonna be a small audience at first.
The audience I'm trying to build isn't garlic lovers,
it's food lovers and the world around foodies
and people going to restaurants
and ranking different types of meals.
It's actually pretty amazing and it's huge,
but even if you're just isolated
to people just looking for restaurant tips,
you grow an audience there as a vlogger,
specifically for restaurants or festivals or garlic,
and then you move out.
The mistake that a lot of people make
when they first start out vlogging,
they all automatically wanna be
a Casey Neistat or a Logan Paul.
Just remember, their origin story
and how they got popular first.
And secondly, you'll wanna start small
with a small audience that's focused, and then grow out.
- Fantastic tip.
So in a nutshell, that is basically start with content,
even if it's local content.
Start with content that's around a passion
and then once you generate that audience
and you have that core group of people
that are watching your content,
then that's when you can start expanding out
into more lifestyle and more general type of vlog stuff,
where you might wanna show yourself
brushing your teeth in the morning.
- Absolutely, like, once you get popular
and once you get more famous, you have an audience,
they're gonna wanna see more the behind the scenes.
They're gonna want to see you talking
about the fact that you're gonna go to Garlic Festival
and how you're gonna get prepared for it.
Again, that's just one example.
There's tons of examples.
The point is this.
You wanna pick something you're passionate about
and really focus around it
because most likely, what you're passionate about
is what you have the most fun doing.
And the key thing with vlogs is you wanna look very natural,
confident, and look like you're having fun
because that's what people wanna see.
In fact, I would argue that most people
that watch vloggers are watching them
because they get this feeling
of, like, wow, that guy is cool
or this girl really knows what they're talking about,
and fun is the first thing that you wanna factor in
when creating vlog content.
- Fantastic, fantastic.
So Benji, if people wanna know more about Benji,
they wanna see all the stuff that you're into,
the first place they should start,
and let me say this real quick, Benji, like I said before,
they're from the Video Influencers channel,
so if you are not familiar with him yet,
I'm gonna have links all over the page
to head over and check them out at Video Influencers.
They also do the same type of stuff that I do
in terms of helping creators grow their channels,
helping them grow their income,
impact, and influence with online videos.
So first, make sure that you check that out.
- Definitely go to our Video Influencers channel.
You can find all our links, both Sean's and myself,
but on social media, just go to BenjiManTV
and you can follow me.
I do have a passion for food,
so I got a lot of stuff around my family,
food, and even fitness,
but Video Influencers' a place I think this audience
would really be able to connect
and gain a lot from our content.
- Well, thank you so much for coming on.
I really appreciate it. - Thank you.
- And if you wanna learn more
about growing your channel, making videos,
and all types of other YouTube related stuff,
start now by hitting the round Subscribe icon,
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Thank you so much for watching.
I'll see you next time.