In this video,
I want to share with you how to build and grow a business that can run without
you. As always, before we get started,
make sure you hit the bell and you subscribe to our channel.
So you're always notified when new episodes become available here every week.
Welcome powerhouse business on YouTube. I'm your host, Carolyn Soldo.
I'm a business owner, business scaling master, and mom of two boys.
I love thinking big pushing boundaries and doing things differently.
Most of all, I'm all about achieving massive growth with ease.
And how do you scale your business? Living the life you love.
Let's go take a moment for me right now.
And think back to when you launched your business,
maybe your recently launched it. Maybe it was several years ago.
It doesn't matter. Ask yourself.
Why did you launch your business and what vision for your business did you have
back then? Did you want freedom?
Did you want to have a lot of time to do the things you really want to do?
Did you want to impact people? Did you want to make waive money?
Did you have any financial goals? Why did you launch your business?
Let me think about this. If you're like most entrepreneurs and business owners,
you wanted to have a lot of time. Freedom.
If there's one thing we can not create more of that is time Ryan.
And time's also the number one complaint that many business
owners have when they say I have no time. Everything depends on me.
My business cannot run when I'm not there. So if this is you,
I want to give you some tips today that you can use in your business to make
some really important changes, to allow you to get some of your time back,
maybe even completely step away from your business into something else,
or just have a lot more peace of mind.
So let's talk about the foundation of what that leveraged business looks like,
and that is your business model.
What I really want to draw your attention to is it average sized,
medium to high end priced service that has the
ability to command a good price points,
where there is a good margin in it for you and give your customers amazing
results and outcomes, but doesn't really always rely on you.
So when you find that sweet spot in the middle,
where you can charge a good price for your programs and services,
but it doesn't require you to do any one-to-one consulting or invest a lot
of your precious time,
then you have hit the sweet spot and that's again,
how I've grown my business by offering a medium,
medium to high sized program offer that was scalable,
but didn't rely on a lot of one to one time invested by me and
our clients were happy being supported by me in a group setting
and then having one-to-one sessions and receiving more tailored support from my
coaching team.
So I want you to look around your business right now and really pay attention to
the things you do that require a lot of your time,
which types clients require time,
which types of services require a lot of time and maybe you're being
compensated really well for these services.
But those are also the services that will put a limiter,
a cap on your growth,
because you only have so many hours in a day and you can only grow so much with
the services until you will hit a ceiling. And then you can go no more,
except if you never want to sleep. So look at the average,
medium sweet spot price point and program you can offer
that has a great balance of value and time required from
you so that you can scale it literally without limits.
Let's talk about the next really important factor of when it comes to creating a
really leveraged business model.
And that is your marketing and more precisely do a lead flow.
If you've been following me for awhile, you know,
that I believe as business owners,
you and I need to spend a majority of our time on marketing and sales,
because that's what we're really good at.
And that will drive revenue growth and health into our companies.
But there is also a really important way for you to automate your lead
generation so that you can step away. And even if you're not there,
if you're taking some time off or if you're doing something else, you know,
the machine is running and your company has high quality prospects to talk
to the sales team can talk to them, right?
And your pipeline does not dry up.
So automating your lead generation and making sure you have a good number of
quality leads finding you every week,
every single month is essential for you to build a leveraged
business. And if you're wondering how to do that,
I have many videos on my channel about how to automate your marketing about
paid traffic and organic traffic and how to build a customer journey and
all these amazing tools. And as a matter of fact,
I have a special bonus for you today. If you stay until the end of this episode,
I have a very special giveaway for you.
That is a completely free training that will help you automate your marketing.
So stay tuned for that. Next, I want to talk to you about your people.
I have a member growing my company quickly through marketing automation,
to branding and messaging and giving amazing customer service and creating
results, but also in maybe most importantly,
by hiring true a players from my business by building an amazing
organization. And I'm a member looking at my org chart,
wondering how should I set it up? What are the important areas?
What are my departments and what types of people should be in my business
and what are they actually doing to make my business grow?
And one of my company without me having to be there all the time, my,
so as a coach or consultant, and you might be in a different industry,
but as a coach or consultant,
I have recommend that you look at a coaching department or team,
a department or team, a market,
getting a project management area and then a customer service and admin type
area. Now let's talk about all of them. Let's start with your sales team.
The sales team might be very small. You may have one or two people helping you,
or it might be bigger.
And you may actually be hiring a sales manager to make sure your sales team is
really well taken.
Care of that is going to be extremely important so that you can step away
knowing that your company has leads coming in.
And those seats are well taken care of by an amazing sales team.
The next thing you need to look at is of course, who serves your clients.
Those might be your team.
Coaches door's might be your partners in your business,
by people who are maybe doing things that you could be doing,
or maybe they're offering different types of expertise.
It really depends on your specific industry,
but team coaches and people who help you get things on are extremely important.
And again, if you have enough of them,
you might actually consider hiring a director or a manager in this area as well.
The next really important an area of course is marketing.
And this is most likely where you as the business owner will be spending a lot
of your time because you will know the mission of the business.
You can communicate your values and your vision,
you know who your ideal clients are, and you also know what they want.
So you are the marketing hat and the marketing brain of your company,
but you might get helped by hiring media buyers.
We specialize in Facebook and Google and YouTube because those things also
require a lot of care and attention to make sure they run really well.
And they feed your pipeline of leads and then sales.
So think about your marketing department, your project managers,
and who we'll help you, you know,
create a meal using campaigns and can be really be a thought partner with you in
that area as well.
And the last area I want to look at is your administrators and customer service
team. And those people are really important too,
because they are making everything work behind the scenes.
So think about your admin tasks. Think about your customer service task.
Think about your operations.
All of that stuff needs to be done by people who are detailed oriented or
dedicated, and who have your back to again,
make sure your business can be leveraged and you have the ability to step away.
So let's summarize, how do I create a business that is fully leveraged,
where you can step away in the business. Still? Once again,
the first thing we talked about is your business model.
And that only comes down to your programs and services and offering them in a
way that minimizes the time involvement from yourself that you
can spend a couple hours a week on it,
but it doesn't max out on your calendar and you can welcome the amazing
clients and customers and grow your business without having any limits in that
regard.
The second thing we talked about is your lead generation process and automating
that so that your company is fueled by a consistent flow of high
quality prospects. So create that customer journey,
automate your marketing and make sure your sales team is happily fat with great
prospects and leads every single week.
And now I have something really special for you.
I promised you a special bonus in the beginning,
and I want to talk to you about that right now.
I created the automated marketing machine.
It's a program including a complete 40 page instruction manual,
and a video training from me that will show you a step by step,
how to automate your marketing for yourself service based company.
So whether you're a coach, a consultant, an agency owner, a writer,
an expert in any of these important areas,
state finance law, it doesn't matter.
This automated marketing machine will help you stand up a process with
online technology that will bring high quality prospects into
your business on autopilot so that you can do what step away from your
business and let your sales team do what they do best to download the program.
Right now, all you need to do is go to Carolyn solo.com/marketing training.
You can access it for free and installed the exact marketing
system and process that has helped me grow my business and has helped thousands
of our clients around the world grow their business too.
Now let's go back to our summary.
Once you have the lead generation really dialed in and you really master that,
then of course, it's about growing your team so that you can again,
step away and let the business run itself. You talked about a sales team,
a coaching team, a marketing arm, or a marketing team.
And we talked about operations and customer service.
And all of these areas together will make your business hum,
and make it work so that you have the freedom and flexibility you would deserve.
And now I want to hear from you, you, how did this episode serve you?
How do you feel about your business?
How much freedom do you already have and how much more freedom do you want to
create for yourself? Again,
it's all about by building your business with ease.
It does not have to be stressful. And most importantly,
I believe that your business has to make you happy.
If you don't have the joy and the fulfillment and the happiness from your
business, something needs to change. And I would love to help you.
So leave me a comment down below.
I would love to have a conversation with you and let's set up your business to
run itself as always stay focused on your goals, work on your business,
create a freedom for yourself, implement the marketing strategies,
hire the people double down and really bring your expertise out there
to a lot more people. That's really what it's all about.
I believe that you're meant to bring your expertise and your passions to the
world. If this episode syrup you give me a ride,
like make sure you subscribe to our channel, share it with your friends,
would like for you to share my episodes a lot more because I believe that we can
help so many more people out there.
Thank you so much for watching and I hope I'll see you next time.
Do you often feel stressed and overwhelmed from growing your business?
Do you crave more ease and happiness from your success?
What if I gave you a tool that has the power to instantly make you feel focused,
peaceful,
and at ease all while growing your business faster than ever before,
I've created the business growth scorecard that has helped countless business
women,
but place overwhelmed with confidence and not a scorecard is available
online. It's free.
It takes less than 10 minutes and provides you with a customized growth plan,
including your personal scores, go to business growth,
score card.com to take the test right now,
I look forward to helping you grow your business with ease and excellence.