Hootsuite Amplify Admins have access to specialized Amplify functionality in Hootsuite.
Here you can schedule and publish your advocates Amplify content, manage members,
and measure the impact of your program.
If Amplify isn’t already installed in your Hootsuite dashboard, get started by installing
it from the Hootsuite App Directory.
If your account has been authorized as an Amplify admin, you will automatically gain
access.
If you do not have access, it can be granted by your Hootsuite Representative.
Now, you’re ready to add additional streams.
This is where you’ll manage your Draft, Scheduled, and Posted Amplify content.
As an admin, you’re responsible for adding and removing Amplify users.
To manage users, click on your profile, then manage, which shows existing advocates.
Add a new user by clicking Invite Members; then enter the individual’s information
and an optional message.
You can also add them to a team - to ensure they receive the appropriate content in the
future.
To remove a user, click their name and select Remove.
If you need to add or remove employees in bulk, speak with your Hootsuite Representative.
We call end users of Amplify “advocates”.
All advocates can amplify content, and suggest content to admins if that functionality is
enabled for your organization.
New users are automatically added as advocates, but you can upgrade their permissions in your
Amplify Stream.
There are two levels of permissions available for Amplify users - overall Amplify permissions,
and permissions related to specific topics.
You can give someone overall admin level permissions, to manage teams, people, and content in any
topic within amplify.
Simply, open the members and teams section, click a user’s name and select Content Admin.
You can also give someone permissions for an individual topic, so they can draft or
post content to that topic in Amplify.
First, scroll down in the user’s tab and open topic subscription.
Then, enable the topic, and select the desired permission level.
Choose Publisher Access if you want a user to be able to
publish content directly to amplify.
Choose Contributor access for users whose posts go to the drafts stream, where they
must be posted by an administrator.
The members and teams section is where you manage the Amplify topics your advocates are
subscribed to.
Topics are how content is organized on Amplify and they make it easier to get the right content
to the right people in your organization.
You can subscribe advocates individually to topics, or subscribe whole teams to a specific
group of topics.
For example, you could subscribe your sales team to a group of topics on prospecting and
thought leadership.
And remember that advocates can also manage their own topic subscriptions in the app.
As an admin, you’ll need to create and edit the topics your company’s content will be
organized in.
Content that is not assigned a topic, will be available to “Everyone” by default.
It’s best to save this setting for company wide news.
Now, open the Topic Management screen.
Here you’ll see those that already exist and the current number of posted messages
for each.
To create a new topic, click the plus sign and enter a name.
You can also determine if it is “Open” or “Closed”.
Open topics can be discovered by advocates while Closed topics are hidden unless an admin
specifically adds an advocate to it.
Topics can be closed if they are no longer needed, and can be deleted so long as all
posts and subscribers are removed.
When closing a topic, it’s a best practice to rename it with the word ‘archived’
as a signal to other contributors.
A list of the stats for all existing topics can be downloaded in a CSV file for reporting
and analysis.
The success of Amplify hinges on your advocates sharing posts to their personal networks.
You should therefore make each post you share the best it can be.
Attach visual content, add shortened links, and even use custom branded URLs.
To create a post, open the composer, type your message, add a link, and visuals.
When you’re done, Save to Amplify.
Next, customize your post.
Featured posts appear first in your advocates’ amplify stream, while internal announcements
are not intended for external sharing.
Choose the networks advocates can share the post to, add the topics where it will appear,
and compliance levels.
Enable a push notification to alert advocates when a post is ready to amplify
and add an expiry date if needed.
Scheduled posts will appear in your Amplify stream - and Published posts will be sent
directly to Amplify to be shared by advocates.
When an advocate shares content from their Amplify app, it will generally appear as if
they wrote it.
For this reason, keep your advocates’ audience in mind and take care to write copy that looks
and feels friendly and authentic.
If you need to make any changes to a live post at any time, go to your published posts
stream, select ‘edit’ and then make your changes.
Changes made will not be reflected for posts that advocates have already shared.
To add a post to Amplify from another stream in Hootsuite, use Send to Amplify.
The post will copy to your drafts, where it can be edited, scheduled, or posted.
Facebook and Twitter posts amplified in this way will look like retweets or shares which
means that original creator will get credit for their work.
While admin tasks are managed within the Hootsuite Dashboard, Amplify can also be accessed on mobile, and on desktop at hootsuite.com for when you want to amplify content yourself.