- Do you want to learn how to write content
that ranks well in Google,
even after Google's next algorithm update?
Hi, everyone. I'm Neil Patel,
and today I'm going to break down how to write content
that ranks in 2022's crazy SEO landscape.
(upbeat music)
Before we get started,
make sure you subscribe to this channel.
And if you're on YouTube, click the alert notification.
I have a question for you.
Have you got impacted by Google's latest algorithm update?
The last one, if you saw your traffic increased.
Let me know in the comments below
if you saw your traffic increase
and if you know the percentages,
let me know by how much.
And if you saw a decrease,
let us know if you got a decrease and by what percentage.
And if you did anything to try to counteract that,
let us know as well.
Again, we're doing this
so my team and I can help you combat your decreases
and help you gain and get more.
So look, it comes down to seven simple steps
when it comes to writing content
that works well in the future Google.
One, focus on helping your readers
overcome a specific problem.
See, when people write content and they're just like,
"Oh, let me do the keyword research."
And we have tools like Ubersuggest
that help you do the keyword research,
but it's not just about writing content that gets traffic.
It's about helping people solve their problems.
For example, if I have a site that sells ties
and I have an article that teaches you how to tie a tie,
there's Windsor knot,
there's normal knots.
You know, I don't know all the ways to tie a tie.
But the article would be short to the point.
Maybe you have videos,
maybe animated GIFs,
because you want to really help solve their problem
as quick as possible.
And that's what's going to help you rank better
for future Google algorithm updates.
Again, it's not just about writing content
that people are searching for,
it's about solving their problems
and that user tag in lines which will help your rankings
in the long run.
Number two, spend 40% of your time on your headline.
8 out of 10 people will read your headline,
but only 2 out of 10 will click through
and read the rest of the article.
That's the power of writing amazing headline.
You can get more than 2 out of 10 people
to actually click through and read the rest of your article.
So really focus on writing attractive headlines.
This doesn't mean writing click bait-y headlines,
but it does mean evoking curiosity.
For example, "The Seven Benefits of Green Tea.
Number Six Will Shock You."
Whoa! Number six will shock you.
What's number six?
That's the kind of stuff I'm talking about.
It's not all about shoving in keywords
and it's not being about being click bait-y.
It's about actually providing the value.
Number six shouldn't shock people
if it's not that great,
and you shouldn't use that headline
if you're writing something on green tea
and your number six point isn't that useful.
But if it is, then you're good to go.
And you can use tools like Ubersuggest
that come up with good headlines.
Whenever you type a keyword into Ubersuggest,
you'll see a report on the left-hand navigation
called content ideas.
These are all the articles that have done well
on Facebook and Pinterest and other social networks.
Look at that share count.
That'll give you idea of what will work and what won't work.
Number three,
anchor your main topic to the keywords
that the have the highest significant search volume.
In other words, your keywords should be related
to that main topic that you're writing about.
So for example, if I'm writing an article on SEO,
I may have other keywords that are anchoring with it
such as on-page SEO, optimizing load time for SEO,
content writing for SEO, SEO for e-commerce,
all these keywords can get tons and tons of traffic.
And you want to build one more thorough piece of content
versus having lots of little ones,
and that's why I'm saying look at your main keyword
and make sure your other keywords compliment it
and are anchoring with it.
Four, build your content outline
based on what's working for competitors
and the most relevant keywords that you can find
because look, you don't have to reinvent the wheel.
Whatever you're writing content on, do a search on Google.
You'll see the people who are number one, two, three,
go all the way down to 10.
See what they're doing.
You know, for fun sake,
actually go to page three or four of Google
and look at the pages that are ranking
on page three or four.
See what they're not doing compared to the people
that are ranking at the top.
It'll give you an idea of what the top 10 people are doing
and what you should be emulating.
It doesn't mean you should copy them,
but you should go above and beyond.
They'll be missing some points.
They may not be as updated.
They may not be talking about the latest and greatest,
and you want to be doing that so you can rank better
and use that to your advantage.
Five, offer practical and actual advice.
No one wants to read something and be like,
"Huh, that was a waste of time.
I didn't get anything out of that."
They want to read your article and be like,
"Wow, the article from Neil has got me fired up.
I'm going to go out there
and work on increasing my SEO traffic."
That's the kind of enthusiasm you want
when you're writing articles.
And I remember when I was doing research years ago
on how to install a bidet toilet in my home
because I don't want to pay someone to do it,
I was doing research on it
and I found this article on how stuff works
and it just told me how to install a toilet
and it had nothing to do with the bidet
or electrical systems or anything like that.
I'm like, "This is useful.
I'm never going back to this site again."
You don't want people to have that experience.
Six, do internal linking to other relevant content piece
on your website.
I want you to avoid excessive anchor texts
when you're doing the optimization or internal linking,
and only add internal links that make sense
in your long-term content.
If it makes sense to link out two, three times
or four times or 10 times,
that's fine.
Do whatever makes sense.
Don't obsess about the anchor text
and do this with your older articles and newer articles.
Seven, nail the basic on-page SEO.
From title tags to metadata,
to image all texts,
the first few paragraphs, your H2 tags,
even your URL structures.
And if you're not sure on how to nail that,
just go to Ubersuggest.com,
type in your URL and go to the site audit report.
It'll tell you all the elements that are off
with your on-page SEO and it'll tell you
in order of which ones to fix first, second, third, fourth,
and they'll prioritize
which ones will have the biggest impact on your SEO,
and just make sure that you fix them in order.
And after you do,
you can re-crawl your site or page
to just double check to make sure everything was fixed.
Now, if you need help with your SEO,
check out my ad agency, NP digital.
If you enjoyed this video,
like it, share it, tell people about it.
Thank you for watching.