- [Neil] Do you want to turn your website into
an automated machine that helps you close more sales,
manage your leads,
automate your daily work and interactions
with customers and prospects
and also handles the transactional
side of your business as well?
Well, there's one tool that I've been using for years
that does this plus much more.
Hey everyone, I'm Neil Patel,
and today I'm going to break down
the one tool that can make your website
a sales and marketing machine.
(soft music)
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One of the main challenges of online business owners
is having to connect their sales and marketing solution.
Just stop.
There are way too many separate technical solutions
out there, too many integrations and web hosts.
Like it's just so complicated,
yet then the powering developers, which sucks.
Who wants to pay for landing pages,
design hosting, then email marketing,
then automation, then some appointment setting,
and quoting and sales pipeline management,
invoicing, web forms, reporting, and much more?
It's a nightmare.
So much so that it's just too expensive to deal with,
you would have to end up hiring too many people.
And this problem exists whether you're selling
products or services.
If you're selling products,
you need amazing landing pages for your paid ads.
You need great email sequences to increase
the lifetime value of your customer
and take advantage of things like
seasonal marketing opportunities
or upsells and down sales.
You can need automation to track behavior
so you can send different customers different things
depending on where they are in your funnel.
And you need good reporting so you can see
what's working and what's not working.
And if you're selling services,
you would need amazing pipeline management.
CRM in other words,
so that way you can keep track of your sales effort.
You can automate your interactions with
potential customers.
That way you don't have to keep hiring
more and more people.
You need appointment setting,
because the last thing you want to do
is have tons of people calling and scheduling
calls for you.
I used to do that.
So inefficient.
Until we started using this software.
And then of course you need web forms and landing pages
to manage everything,
from enrollment email sequences
to campaigns to getting them back
to doing promotions,
doing even invoicing and billings.
All this stuff is a pain to deal with.
But what if there was one solution that can do it all?
Funny enough, I've been using this software
for years and it solved a lot of my problems.
It's called Keap Pro.
And Keap Pro is brought to you by my friends
at Keap, which you know, I've known them for years.
Funny enough, I've also gotten training from
them as well on how to use it.
And in other words,
this one software solution
has helped grow my business tremendously.
And at the very end,
I'll actually tell you the biggest thing I do
with this software that's really helped.
That will help you with all the privacy changes
that are happening as well.
So in other words,
it can do all the tasks.
So let me give you a quick break down
of how I use Keap Pro.
First off, it gives you the ability to create
landing pages and web forms.
It automatically, this is the beautiful part,
it automatically triggers email sequences
based on what that person took as an action.
Based on the pages they visited on my website.
So if someone visited, let's say an e-book page
and then my consulting page,
I know they're much more qualified as a customer.
I'm going to send them something different
than someone who just read the beginners guide to SEO.
And based on if they also open up my emails
and clicked on a link.
If someone opened up my email
and clicked on a link and went to that page
that pitches them,
I'm not going to keep sending them the same email
that keeps pitching them the same thing
over and over again to click on that link as well.
Instead, I'll change up what I'm sending them
and that's how you maximize your revenue.
And I learned this from a copywriter
named Frank Kern.
It's not about hey, having the best copy,
because we're not all amazing copywriters.
It's having great sequences so you're sending people
the right emails at the right time.
And it also helps you keep your sales team
and processes in check
by offering a CRM and sale pipeline manager platform.
So what I use this for,
is I see hey, are my sales guys
actually following up with their prospects?
Are they closing deals?
And remember I said that I'll tell you about one
little secret that I use Keap Pro that I love?
I use it for SMS.
So by continually connecting directly through SMS,
I'm able to get more people on the phone
and that helps my call ratio.
And here's the script that we exactly use
at our company.
So let's say you're name is Robert.
We'll text you,
Robert, question mark.
And the person will probably respond back with
"Who's this?"
And it responds with "Hey, I'm so and so from Neil's team,
I saw you filled out x,y, and z.
Just want to follow up with you
to see if you're interested in our services.
Let me know if you want to get on the phone."
Works super well.
And we send different text processes
or text messages based on where they are
in the sales process.
So let's say we're setting up a call with them
they're already scheduled.
I'll set them a text reminder to come to the call.
On the flip side,
if I've already had a pitch and presentation to them
but they haven't closed,
I'll send them a text reminder being like,
"Hey, Robert, it was great talking
to you last week.
Just wanted to follow up with you to see
what you saw on the presentation."
It's an easy way to automatically follow up with people,
so that way my sales guys don't have to
continually reach out and call.
It helps the closing ratio
and allows my sales guys to deal with
more prospects, more pitches
without me having to hire more people.
And what you can even do,
and this is one of my favorite features,
you can even have your prospects and clients
schedule appointments directly through your website
and it will fit directly in your Google account.
So when you schedule a call with the Neil Patel team,
you'll notice that there's a calendar,
you pick an option and it goes into a calendar.
My guys aren't calling you saying,
"Hey, when are you free to talk?"
It automatically gives you the option
right then and there.
And heck, Keap even sends out invoices
and bills people directly,
so that way, my accounting team doesn't have to
spend too much team time on it,
able to run it really lean,
and they just have to do their book keeping,
versus having to following up with
every single person out there.
Another cool thing is,
it will offer you one of the most
advanced marketing automation systems out there.
You can create automation based on several
kinds of triggers angles.
You'll be able to send out the most
relevant messages based on the interaction.
See, if someone visits your website
five or six times and they keep coming back,
you wouldn't want to send a repeat visitor
the same message for a new visitor.
You see when someone comes to my website,
it will be once and I have their info
and they don't come back within 30 days,
I have to send them information that educates
them and builds their trust.
Well, when someone comes to your site
five times, you've already built their trust.
You want to send them emails that sell them
versus just focusing on building trust.
And this applies whether you're e-commerce
or if you're service based
or you're a consultant or a coach,
doesn't really matter,
you want to use these concepts
and you want to use automation like Keap
with all this because it will help you
maximize your ROI.
And last but not least,
it will provide you with a reporting system you need.
Look, I don't care how good you think you are
at marketing or emails or copywriting.
Even me, if I'm not getting good open rates,
click rates, conversion rates,
it doesn't matter.
So, the beautiful part with the reporting is,
it helps me figure out what's working
and causing revenue,
versus what's just getting opened but no sales
and then I'll be able to trash the emails
that aren't producing sales
and do more of the ones that are driving conversion.
And best of all with the reporting,
you can see projections on what revenue numbers
you're going to hit, based on where you're currently
are at for the month.
This is really important for small and medium businesses
like me or even you,
because the last thing you want to do is
make expenses when you don't have that income.
So knowing roughly where you're going to be at,
at the end of the month is super important.
So that way you have like,
you have how much you can spend to grow your business
versus how much you should.
Now if you need help getting your Keap account set up,
because I know, sometimes it can be a little bit hard,
just leave a comment below,
I'll tell you what I do and answer your questions.
And of course, if you enjoyed this video,
like it, comment, share,
tell other people about it.
Thank you for watching.