What's up you guys Jason Wardrop here in this video
I'm going to show you the top three at Facebook ads for real estate agents that we have seen amazing results with so we've seen
leads for one to three dollars per lead on average with these three Facebook
Ads I'm gonna be showing you guys and over the past year. We've generated over
35,000 real estate leads
working with over
3,000 realtors and so kind of like we've got a lot of experience and we know what works
And we know it doesn't work, so I want to show you guys these top 3 ads
And I'm gonna show you guys the ad copy so like the actual text using the ads
I'm going to show you the images or videos or what to use on each one of these different ads
But as far as going through and setting up the ad that's a different skill set
But I've got several other training videos on that
So actually if you guys want my facebook ads mini course that I put together for you guys just
Thumbs up this video comment down below, and I will share that with everyone who comments down below alright, so anyway guys
let's just dive in here, and I will start showing you the first Facebook ad
That has worked amazingly well, and I'll kind of break down why it's worked well, and how you can implement it into your business
Right so this first one is if you have a listing in your business now
I know not everyone has listings in their business
You know if you're new agent
Just getting started
but if someone else in your office has a
Listing that they're gonna allow you to go through and market promote and make sure you guys get their permission first don't just go through
And market it make sure you get their permission and then go and run this ad right here, so you can see right here
You've got some emojis
Which actually studies show that emojis?
Increase the amount of people that are gonna actually read and pay attention your ad just because it makes a little more fun
There's opposed to just having text, and then you can see we even got some hashtags. However guys. I've seen some Realtors
Go through and do this and they kind of overdo it
They're like way too many emojis way too many hashtags, and it just like looks like a bunch of spam
Okay, so you can see this this is still kept clean as silk left
You know very very nice looking, but while still drawing attention so you can see right here
Pretty listed see it before it hits the market for beds three baths
So we're getting like give a quick preview of
What this home is what this listing is all about then go here to get a price location plus more pics, so
Some people are going to see that they're gonna see the images of the home, and they're going to be ready to take action
right away So we want to have that call to action or they can go through they don't have to read the rest of this information
Okay, they can just click there go out to the landing page, and then we you know rare opportunity
And this it doesn't have to say pretty listed right it could say a number of different things, but that's just an idea
That's just an option that you can go through and use because not all of your listings are gonna. Be pre listed, right
So just keep that in mind, and then what we'll do here is we spend the next two paragraphs
Going through and highlighting the different key points of the listing Kay
and I like to hit like more the
Sexier things so like if it's got vaulted ceilings if it's got stainless steel appliances if it's got a two or three car garage
A pool whatever is gonna really go through and draw attention for your ideal
Client you want to throw that in there and then obviously you want to finish it off with once again another call to action
Right here out to the landing page kay the reason. Why is because even if you have it up here
Lots of times what people do especially if they're on desktop they're gonna go through and they're gonna kind of read with their mouse
Right so the reading with their mouse like this. You're seeing right here. They're gonna come down here, and it sounds funny
It sounds crazy
But a lot of times people are just too lazy to go back up or if they're scrolling on their mobile phone
They're scrolling through and
They read it and then like that their brain doesn't think to go back up to go click that link up there, okay?
So now if we look at the actual ad crative k the images the videos whatever we use here
You can see this one has just one image
What I like to do sometimes like let's say you have 25 photos of the home that you're gonna go through in market, okay?
I usually like to take about half of those this was just kind of like a little demo example
I put together for you guys, but I like you usually take about 10 to 12 of those photos
Throw them in the post so they can get a little bit better idea of what the home actually looks like right
So like you know they can see this
But they don't know you have no idea what the inside looks like it could've been completely remodeled, which this home was okay?
You don't know what the backyard looks like which could be like the coolest backyard in the world or it could be a perfect fit
For them alright, so you want to go through and add a few more teaser photos
And then having the opt-in okay the call to action being hey get the price the address plus more pictures
so that's what you're holding back so to get them to put in their name phone number email address on the landing page and
Opt in so that you can actually
Generate a lead and follow up with them a number of ways now and we can follow up with them via email
Text message phone calls, and there's some cool things that we can do even with Facebook message alright, so anyway
This is the first one so if you guys have questions on this first one right here
Go ahead drop a comment below
I respond and I read every single in the comments so make sure you drop below all right
So this one is for a listing at all right?
Now if we come in here, and we take a look at this this one is for a buyer lead generation
Okay, so if your real estate agent right, and you don't have listings
But you're still want to work with buyers this one has worked and performed amazingly well right now
This one's gonna be a little bit higher cost per lead
I've seen about three to five dollars per lead on average
Win set up correctly alright now people sometimes will take my my ads and stuff, and they'll be like oh did it work well
There's sometimes some little simple tweaks on the back end on the ads manager
and that's why if you guys want my facebook as mini-course you got a
Comment down below so I can share that with you, which I'll walk through the whole Facebook Ads manager
I'll walk through how to set the pick Facebook pixel
The Facebook leave form all those different pieces to help you guys get it set up correctly alright, so if we look at this
The first thing what we want to do case is we want to call out our
Ideal client, okay, so we're saying hey
Attention Dallas attention, Orlando attention, Salt Lake City whatever the city is right?
Do you know anyone to looking to buy a home and you could even say in right here?
Are you or do you know anyone looking to buy a home so it's like calling them out specifically Kate
Are you looking to buy a home okay, and they're like yes or no, okay?
And then they can like if it's no they can keep scrolling okay
Or do you know what he want right because it's like that's like a nice little referral right there
Follow here, okay, so we've got that call to action early on and then hey, we've compiled the free report of homes for sale under
300,000 under 500,000 whatever the number is of like whatever your go-to-market
Is right sometimes people like the low end sometimes the middle sometimes like the luxury so whatever your mark is really in and then
Follow here once again. You've got a link a call to action, and they say thanks and your name
Just kind of personalize it right and really quick guys all of these ads you want to be running from your own Facebook page
So you want to have a profile picture right there of you okay?
Not your dog not anything else of you your face kind of like a little head profile shot like I've got right here
Okay, and then your name. Okay, not your company's name not your business name your name
And you can see even say like for example. I would say like Jason Wardrop
You know Park City Realty or Salt Lake City real, so you're something like that right?
So then what I like to do is go and throw in maybe three different homes in your area
Okay, now if I'm in Phoenix, Phoenix
Homes don't really look too much like this right, so it's not gonna really be synergistic with that market
But you want to go through and find three homes. Maybe that are for sale in that area under the
$300,000 range okay
Because you want to match that you don't want to go through and say hey these homes are three hundred three hundred
Thousand, and then you've got like several million dollar homes right because that's just kind of it's not
Targeting the ideal client that you're really looking for and really going for okay
So that's where I like to kind of do give an idea of some different options
Maybe three to five little photos right here that can kind of scroll through
See some of the different options of homes that are in that market because then once they opt-in
Give you their name phone number an email address you can follow up with them and say hey, I've got some other homes
I've got this other list of homes
That you can go through and see and then I can go take you around and show you
That we can like see what is the best fit for you all right so once again guys any question on this Facebook ad drop
A comment below, I will read and respond to every single one of your comments, and then the last one okay
This one is for an open house all right so very very similar to these other ones
You know obviously if you got a listing. This is kind of like an open house go pre promote this
I like to go through, and if you have an open house. Let's say on Saturday or Sunday
I like to start at least five days
Before the open house to go through and promote this okay, because then you get some time to get traction and sometimes Facebook's algorithm
Takes a little bit of time to kind of like
Adjust to show it to the ideal target market the ideal audience
So it's sometimes nice to go through maybe five to six maybe even seven days
I probably want to go beyond seven days because then people kind of start to forget there were even was a
Open house so about five to seven days before it starts, so you can see right here. We've got the emojis
We're making it fun. Okay, open house this Friday at 6 p.m.. Or whatever day
It is and then give the address right so they can go through save it right there in their phone
Okay, get the video walkthrough and Ebro sure here now guys
You don't have to have a video walkthrough. You don't have to have a brochure or anything like that
You could do the same thing like back here on this listing presentation
Which says hey get the get more pictures of this property or get this or get that just giving them more?
Information on that specific location is going to help out a ton all right then once again
I kind of like to go hit some of the top key sexier features of this property rights like four-bed three-bath you know walk-in pantry
Subs your refrigerator and freezer some things are gonna get people excited
To go through and see the property
Then once again
You can say hey get the video walkthrough brochure here or whatever you're gonna be offering
Once again with the address and then right here guys. You can use a video walkthrough other property
Okay, so I know some properties have like little 90-second segments
And that's a cool thing if you're working with a new build community lots of times the Builder
They're gonna go pay the money to go have those videos
professionally created we're gonna have like the
professional photos taken all that
So that's another amazing thing to do is go work with builders team up partner, then become one of those agents
And start promoting those different listings alright, so now what I would do is probably throw in a video here
Or I throw in you know once again? I probably throw in five to ten photos here
Just so I can get a better idea of what the property what it looks like and get more
Excited about going up going to and showing up to your open house right now guys really quick
I want to hit three actually two key things here
with these Facebook ads
What you want to do is you want to be promoting?
Obviously - you know everyone in your market right like if you're in Dallas Dallas within like a ten-mile radius, but make sure you're also
Promoting them to your warm market to your warm audience ok Sony was visit your website anyone that's on your email list
Anyone that's really connected with you and your business in the past or likes your Facebook page because you're gonna see amazing you're gonna see
a lot better
results with those people as
opposed to a
Completely cold market right and I cover all that in the Facebook Ads mini course so make sure you guys comment down below if you
Guys want the Facebook Ads mini course so I can get that over to you to help you guys get started with your Facebook
Advertising all right so anyway guys
Hopefully this video was helpful breaking down some of these top 3 Facebook ads maybe in a later video
we'll hit a few more ads that you can go through and use for your real estate business, but
this is a
Solid start wherever you might be if you're brand new
You're seasoned veteran if you're just kind of like getting the hang up getting getting used to Facebook advertising and lead generation
This will give you that quick jump start to everything that you need to go do and be successful
Right so if you found this video helpful
Go ahead give it a thumbs up drop a comment below if you guys want the Facebook as mini course
And if you guys have any other questions on any of these ads I can go through and answer those questions for you guys
And also if you guys are brand new here to the channel my name is Jason Wardrop
And I launched a video
about three times a week on how to generate more leads make more money and grow your business so make sure you guys subscribe the
Channel and with that said I will see you guys later