- Rolling, any time.
- [Reporter] OK, where can I stand? So I don't wanna be-
(Sofia giggles)
So Sofia, can you just tell me how you got
involved in this whole thing? Whose idea was it?
- [Sofia] I always thought it'd be fun to do a fashion show,
but I never designed a line of clothes.
So we were just talking about doing an outlaw
fashion show to liven things up this week.
(loud pop music)
(people clapping)
- Can we just keep it down a little bit?
We're doing an interview right here.
(woman chuckles)
Anyone that doesn't need to talk, bring it down here.
Thank you.
- [Reporter] Can you just tell me about the fashion show
here that we saw today?
(indistinct background)
- Sofia and Spike?
Spike Jonze, video director extraordinaire,
'Dirt' magazine editor.
And Sofia Coppola, photographer, fashion model.
They came up to us and said, "We want to do a fashion show."
And we were like, great, whatever.
And then six months later they were really serious about it.
- Yeah.
- And then we all four got our heads together
and the rest is history.
- Yeah, sort of, they had a fantasy to do
a fashion show on the street.
- Yeah.
- The guerrilla style.
- Yeah. It was really, the guerrilla idea was their idea.
We weren't even going to do a fashion show.
- [Spike] I'm saying the reason we, you know,
we've set out to do something
and it was either going to be write a romance novel
or produce a fashion show.
And, you know, this was the first opportunity
that came to us, so.
- [Reporter] You guys kind of came up with the idea
of, like, how the fashion show is going to look
and where it was going to be.
How'd you come up with that idea?
- Well, because it's Fashion Week,
we wanted to do it in New York in the middle
of the whole traditional Fashion Week.
Our friend Marc Jacobs just had a show down the street.
So we figured while everyone leaves that,
they can come check this out.
- There's a certain word that describes,
you know, doing the streets and that is free.
(Sofia chuckles)
It's absolutely free.
And basically, I don't think we've spent more than
you know, not much money to do it, so.
- We actually stole a sheet–
- Yeah we stole.
- –from the Paramount Hotel for the banner.
- We did a beautiful logo on a stolen sheet
from the Paramount.
(Sofia chuckles)
- You too can do a fashion show.
That's all you need: walkie talkies
and a sheet and some girls.
- Some girls and-
- Clothes.
- Two vans and some clothes from Daisy and Kim.
- [Reporter] What about the models that you guys,
how did you guys find the models and who are they?
- [Sofia] Some of them are friends
and then most of the girls are from Ford agency.
They sent us over some girls.
- [Reporter] And which ones were friends?
Like, how did you find to say, "Hey, you look like a model."
Or like, how do you?
- [Sofia] Most of them were Daisy's friends just for fun,
you know, it's more fun to get your friends together
and do a fashion show.
But then we got some of the official ones.
- [Reporter] And just like the whole attitude
when they're coming down, did you guys tell them,
like you know, do this, or?
- [Sofia] No.
- [Reporter] Who was different than the average?
- [Sofia] I told them to go slow.
- [Spike] Yeah.
- [Sofia] (chuckles) That's my only direction.
- [Spike] Sofia's genius move was for them to go slow
because we only had 20 outfits, so.
And the runway is kind of short.
I mean, that's really the reason we did it, was
because of Kim and Daisy and, you know,
they do a cool line of clothes, you know,
they're pretty much the coolest girls in the world.
(loud rock music)
(people cheering)
- [Kim] We're like desperate to find clothes that, you know,
we like and that fit the right way.
And, you know, it's sort of like your dream
is always to wake up in the morning
and be able to reach in your closet half asleep
and just put on something that's going to, like, fit
and look fabulous and you don't have to think about it.
- [Reporter] Tell me about, like, specific pieces
to start with short dresses,
let's talk about that.
- Well, the dresses, we, you know,
we wanted to find something, like we were saying before,
that's sort of flattering and we found A-line,
you know, not quite A-line dresses
flattering on a lot of different body types.
And we like the line. It’s just a really crisp sort of line.
- [Reporter] What about pants?
- [Daisy] The kick-arounds.
The kick-around pants are to get the skater girls
out of that oversize thing.
They can get the wide legs all the way down
but it's tight up here.
And the five-pockets are a complete copy of an old Levi's.
- [Reporter] What about that you,
you did have one hat I saw-
- [Kim] The tennis hat?
- [Reporter] Inspired that? Yeah.
- [Daisy] Tennis hats, I mean we're totally
into the preppy thing.
I have been since, you know,
at least I have been, since I was 10.
- [Kim] I think Daisy's older brother
is a big influence on her.
- [Daisy] The preppy boarding school look circa 1978.
That's one of our other main things.
- [Reporter] All right.
And just can we talk about the different tops?
- The t-shirts, or the sports shirts, are sort of taken
from different sports shirts, like a football shirt
and a baseball shirt.
- [Daisy] And a ringer.
- [Kim] A ringer.
- [Daisy] Ringer, which, it's very important.
The ringer is the contrasting color and cuffs.
That is the uniform for indie rockers.
I mean, if you're not, if you have a ringer,
you're an indie rocker, period.
So we just made it more flattering
because most ringers are too long.
So we made it short.
- [Reporter] How'd it go? Was it fun?
- How did it go? I don't know.
There's a lot of people in the street
and the cops didn't say anything so we didn't get arrested.
- It didn't rain.
- And it didn't rain.
Paula Abdul didn't show up.
She was supposed to. That was, I think, the only downfall.
- [Reporter] There are quite a few big names here.
- Yeah, but not Paula.
(Sofia chuckles)
- [Reporter] So is there like a whole thing
you want to get across with the whole line, like an attitude, or?
- [Daisy] Sexy tomboy, I would say.
- [Kim] I mean, girl, you know, girls.
- Fifteen-year-old skate girls.
- Yeah, but they're 20-year-olds, 30-year-olds,
you know, 40-year-olds.
- It's like 15-year-old skate girls,
18-year-old ravers, 20-year-old indie rockers,
(Kim chuckles)
25-year-old fashion types,
30-year-old sort of glamorous women,
40-year-old rock stars.
That's, you know, that's the idea.
- [Kim] Forty-year-old rock stars.