- I'm gonna tell you how to get noticed on YouTube
over the next 12 months
so you can get your channel growing like you want.
And we're starting right now.
(hip-hop music)
What is going on?
My name is Nick from TuberTools.com.
Welcome to another video.
If this is your first time here and you wanna learn
how to grow your channel, make videos
and all types of other YouTube related stuff,
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so you don't miss anything.
Okay, part of being a YouTuber is being able to carve out
your own slice of the pie that's based around you
and the type of content that you're making.
As a YouTuber, you want three main things to happen.
You want people to get value from the content
that you're putting out,
you want them to like getting that value from you,
and you want people to notice or recognize
that you're not like everybody else.
As an example, when I started getting serious
about my channel, I started looking for ways
that I could make myself stand out from the other people
that are making content similar to mine.
When I first started the channel, my first bunch of videos,
when I first started, I was trying to make content
like everybody else,
and because of that, I wasn't getting much traction,
I wasn't really doing anything to stand out,
I was just making content that was just like content
everybody else was making.
But when I committed to doing things my way,
and making things look the way that I wanted them to look,
and communicating it in a way that I thought was best for me
to communicate based on how I communicate naturally.
It helped me stand out in a niche that is pretty difficult
to get traction in.
For example, the blue lights that I'm using here,
I was the first or one of the first people in our space
for this type of content, to start doing that sort of thing.
And that is one of the things that helped me stand out
and now these blue lights and how everything is set up
and how my lights are and all that,
is something that people always ask me questions about.
Being bald, bearded and four-eyed,
even though it's a relatively common look,
in this particular space, it helped me stand out
in the space that I'm in as well.
But it's more of a natural thing unfortunately
than it is strategic.
Coming at creators like a creator
is another thing that I did that helped me stand out.
The where am I hey, these are the tools that I'm using,
these are the apps that I'm using,
these are the things that I'm using on my channel
with people that I'm working with to get results.
So I'm gonna share them with you,
so that you can do the same thing,
like taking that approach,
to where it's like hey, we're in this together
instead of I have the information and you don't
type of approach.
Doing six to seven hour live streams for two years straight
helped me stand out.
But what I'm getting at for you for the type of content
that you make.
It's very important that you find the way to stand out
so that you can also get noticed on YouTube.
And I'm gonna share with you exactly
how you can do that right now.
At the very top of the list
because it's what you get known by.
It's really important to make sure you put a lot of thought
into your channel name.
Now I know if you're watching this,
there's a really good chance that you've already committed
to a channel name.
What I want you to consider is:
Does this channel name represent me?
Does this channel name represent a brand that I wanna build?
Is this channel name recognizable?
Is it something that's easy to remember?
Is it something that's easy for people to share
when they're telling other people about my channel?
A clever channel name just by itself
can help people notice your YouTube channel.
As an example, we have somebody
come into our livestream every single Saturday.
His channel name is Midnight Madness 4x4.
And if you're like us, when we noticed this channel name,
we started going,
"Midnight Madness 4x4 Sunday, Sunday, Sunday,"
and going that whole thing because when we think 4x4,
for whatever reason we made that connection
to his channel name.
Expert Plumber, is another great example of this.
It's just a simple channel name,
but it speaks volumes about the channel itself
and it's a brand that can be built
around that YouTube channel.
Shout out to Roger for claiming that awesome name.
The next thing you wanna do is you wanna consider
the background that you're using in your videos,
because when people come into your videos
and they're experiencing your content,
you want them to look at it and have some type of thing
that makes them think of you
when they see that particular type of background.
Now if the type of content that you make
doesn't support that type of thing
to where you're always in that familiar environment
then you can try to find other ways to do it
through a shooting style as an example,
if you're a blogger, how you actually shoot the content
the transitions you use and things like that
would be your version of trying to come up with
a clever background.
But using myself as an example again,
using the blue lights back here
and having just that high contrast type of look,
that was something that I used
in order to help me stand out.
And now with this particular background
and the way that the videos process
for that high contrast look, it's part of my look.
Now another really good example of this, is Jeven Dovey.
He's been putting out content lately to where
he's in a completely unique studio environment as well.
It's his studio, but he's done it in a way
that it's really creative.
I'll put a link to him down in the descriptions
so you can check out one of his videos.
The next thing you can do to stand out
and get noticed on YouTube
is do something in your videos that's unique to you.
A really great example of this is Leon Lush.
I'm not sure if you're familiar with him or not,
but Leon Lush he has a little monkey
that is in all of his videos.
And basically he talks to this monkey
and he has his lips moving
that he super-imposes on the monkey
to kind of give him feedback,
and give him a hard time about stuff.
Completely unique.
One of the things that I used for this in this situation
was how I step in to the camera.
So when I'm in this environment, I don't do it obviously,
but when I'm standing up,
I have the thing to where I step into the camera
and I kinda jump around the different sides of the camera
as I step into it, when I'm saying a new part.
And because of that, that's one of those things
that when people are having conversations with me
about my YouTube channel, and what it is that I do
and if they watch my content for a period of time
they refer to that as, "The step-in thing that you do."
Another thing you can really do to stand out
in a major way here on YouTube,
is to give more than anybody else in your space.
I'm not talking about giving donations.
What I'm talking about is when people click
on your thumbnail, they're expecting to see something,
they're expecting to get a certain type of content
or to have a certain type of experience.
Give them that, give them what they expect and more.
So as an example, don't be afraid to add inspiration
or motivation to the type of content that you make
to actually mix it in with what it is,
that you're going to give somebody a little bit extra.
Or if you're making motivational or inspirational content.
Give people some education or give people some entertainment
mixed in with that type of content that you're making.
The idea is to give the viewers that watch your content
more than the other people in your space give them,
in a way that is unique to you.
Another thing that you can do to stand out on YouTube,
and this one's gonna be a little bit controversial I think.
But another thing that you can do is to actually learn more
than the people that you're competing against,
or the other people that are in your space.
Now I know at the surface, this sounds crazy.
But here's the thing, people are busy,
and people typically prioritize other things
then learning how to do YouTube.
So because of that, if you can dedicate some time
to going through the YouTube Creator Academy,
watching my videos, watching videos of people
that make content like mine.
I actually have a full list I put together,
I'll link to that list down in the description below
of other channels like mine that are trusted
for really solid information.
Use all of these outlets to learn as much
as you possibly can.
I even have a podcast that'll help you
and so do other people.
Mine's called Comments Over Coffee,
link to that down in the description too.
But the idea is to learn as much as you can,
so that you can apply as much as you can,
so that you can experiment as much as you can,
so that you can learn more about
how your audience responds to your content,
while other people are focused on doing other things
that aren't related to actually getting those results.
That by itself, is going to help you stand out a ton.
The next thing you can do to stand out,
and this one's more a long game approach.
But something else that you can do to really stand out
and give yourself a huge advantage on YouTube,
is to actually build a community off of YouTube
around the type of content that you make.
Here's what I mean.
As an example, Brian D. Johnson
has a really awesome Facebook group called Tube Ritual,
I'll link to that down in the description as well.
It'll actually be in that one link that's gonna send you
to all of the stuff that I'm talking about.
But Brian D. Johnson's Tube Ritual Facebook group,
that's another asset that he's known for
and it's based around the type of content that he creates.
And it's such an awesome community
that all of us actually tap into Brian's community
there on Facebook.
To follow Brian's example in this situation,
we just recently started a sub-Reddit for YouTube users.
It's a free community, I'll put a link to that in that link
that I'm putting down in the description below also,
so that you can join that it you're on Reddit.
But the idea is to where
you basically create this external asset
that you can then later use to where
you can share your video content in there,
and you can get known as the person
that has the YouTube videos on that topic.
But you can also be known as that person
that also runs that community as well.
Now this next one can be game changer
for your YouTube channel.
So if you disregard everything else that I've said so far,
please pay really close attention
to the one that I'm getting ready to say.
Know your audience.
A lot of people make videos for YouTube
and they don't get any traction
because they don't really know who it is
they're making content for.
They'll make content for themselves,
but for the viewer, the people that actually bring in views
and the people that actually subscribe to the channel
and all of that, they don't know who those people are.
And because of that, they'll just spin their wheels
just trying to put out content that hopefully pops one day.
Whereas, if they just understand who it is
that they're making content for,
they can create a better viewer experience for those people,
which will in turn, help them stand out to the people
that are watching their videos.
This next one on the list can also be
a game changer for you.
But I know not everybody can do this.
But I think you can if you really want to.
I think you can.
And what that is, is outwork everybody else in your space.
If other people in you're niche or the genre
that you make content in,
if other people are uploading once a week,
upload twice a week or three times a week,
once you figure out how to get that response from viewers,
start uploading more than they upload.
When other people are saying they don't have time
or it's too expensive to go to conferences, make time,
save up money and go to conferences,
where you can network with other content creators.
When other people in your genre of content
are negging out because YouTube made some change
and they're basically just on this hype train about
what could possibly happen that nobody even knows
what's actually going to happen,
while they're focused on that, outwork them.
If you make content that people respond to,
and what I mean by that is the people click on it
then they watch it for a respectable amount of time,
if you make content that people respond to
in your particular niche,
then if you outwork the other people in your niche
in a very short amount of time,
then you are going to be somebody that is noticed
and recognized in the niche that you're making content in.
And as a quick reminder, I have that link to all the stuff
that I've talked about down in the description below.
And there are more about growing your channel making videos
and all types of other YouTube related stuff,
make sure you subscribe.
Thanks for watching, I'll see you next time.