Hey, there.
Dan Martell here.
A serial entrepreneur, investor, and creator of SaaS Academy.
In this episode, I'm going to teach you how to learn anything
using my momentum quadrant.
It is powerful.
It is clear.
You've never seen anything like this before.
It's going to allow you to kind of look at the world
through a different lens.
It's how I learn anything in my life to build success,
to understand new business models,
to grow as fast as possible.
And be sure to stay to the end because you probably
have questions around books that I'm reading,
the top books that I would recommend,
I've read over 1,000 business book.
I distilled it in to my top books
for entrepreneurial growth.
I'm going to tell you how to get access to that at the end.
It's 100% free.
Let's get into it.
[MUSIC PLAYING]
So here's the deal.
I have the privilege of coaching some
of the coolest founders in the world from ClickFunnels,
from Zero to $100 million in five years,
to the founders of carrot.com, and dealmachine.com,
and proposedfi.com, and a bunch of software entrepreneurs
that are at $10 million and plus in annual reoccurring revenue.
And what's been fascinating for me
in trying to really challenge them, push them, hold them
accountable, to level up their focus,
strategies, attention, is trying to get
them unblocked from previous patterns that
are holding them back.
OK?
Everybody has this, including me.
And what I've had to do over the years
is truly understand that for a new area of my business,
how do I get to the next level?
How do I help somebody go from 10 to 20 to $50 million
in annual reoccurring revenue in the fastest way possible?
Because it's not the how to, that's
what people think it's that, it is not.
It's not the strategies.
It's not the market.
It's not all these other things.
It's understanding the outcome that you're looking to achieve
and the different lenses you need to use
to think about that outcome.
And that's why I call it the momentum quadrant
because if you do it right, you will build momentum.
OK?
So these are the four areas of learning a new topic that's
going to help you overcome any obstacle
to learn a new area that you've never done before, so that you
can achieve success.
Number one, mindset.
So regardless, of what you want to learn, let's say--
because I have a lot of clients are like--
I need to hire a VP of sales, I've never done this before.
OK?
You need to hire somebody to sell for you.
So what are the mindset beliefs that you might have?
Number one is do you believe somebody else can
sell your product?
If you're doing founder led sales,
or you're trying to move to a sales team led sales model,
do you believe other people can sell as good as you can?
Well, the truth is, the answer is probably, no and yes.
If they could sell at 80% what you can as a founder--
because you're obviously exuding passion and excitement
for your product--
then they will work out.
And can they sell better?
Many professional salespeople are way more talented
than you are at selling.
So think about the beliefs, the mindset aspect.
OK?
There's four M's, I want you to write these down or put them
in your phone.
The first M is mindset.
It's what beliefs are holding you back
from pulling the trigger?
Because some people are like, well, I
know I need to be doing Facebook ads, but I don't know how.
And I'm like, it's not that you don't
know how, because you literally could go on Udemy,
you can go on Google, you can go search how to do Facebook ads.
And people will tell you how to do it.
What's holding you back is the belief in the tactic.
It's that maybe you don't think Facebook ads will
work for your business--
I hear this all the time for B2B SaaS companies,
oh, Facebook ads don't work for my industry.
Trust me, they do.
Because I can point to somebody that's making it work.
Or it's just like the way you think
about adapting your time, the mindset around how you invest
your time, and the return on that time
around that specific outcome that you want to achieve.
So number one is you have to get your mindset
right around the outcome and analyze-- maybe write down--
all these negative beliefs that might be holding you back,
so that you can systematically write down the argument
to overcome the thing that you don't even know
is programmed into your mind, that's holding you back
from achieving that outcome.
So number one is mindset.
Number two is the model.
And the way I look at the models,
think of a model as a business model, the structure.
There is the current way you're doing it.
OK?
So just take it as simple as, I'm
a solopreneur with a bunch of people that I'm outsourcing to.
OK?
So there's like the genius with a bunch of servants.
Right?
None of them really work on your team,
you haven't really built a team.
You just have a lot of people doing work for you.
So that's the current model.
The new model is if you're building a software company--
because it's the area I know the most of-- is let's call it,
what I call the high octane team technique, which
is at the center is you, and there's six core functions
in your SaaS company.
Essentially, six core areas of your business that you
need to develop.
And then, you need to hire people to essentially take
a hat-- you're wearing six hats right now--
you get to take a hat off and give it to somebody else,
and place them in that area of the business.
Those are the two models.
Most people that aren't building momentum,
aren't able to get an outcome achieved is because they
haven't seen the map of, this is the way it looks today,
and the model, And here's the new model, how it's supposed
to look into the future.
And without seeing that--
I'm a very visual guy-- if you've ever spent time with me,
when I coach my clients, it's all written down, iPad drawing,
I can't really talk without moving my hands
and making circles, squares, triangles,
to explain the concepts I'm talking about.
And to me, this is what's important is
to unlock the momentum, to unlock
the clarity of the outcome as we need to say,
this is the way it's being done today.
In the future, it'll look like this, is the new model.
And this is how we're going to move forward.
I have a lot of friends in the coaching business.
Right?
Because I'm a coach.
So I have a lot of folks that are in my world
that lead some of their tribes, and their members to the higher
level of themselves, and push them in business,
and personal, and health, et cetera.
And I mean, I just think about like one on one is a model.
One to one coaching is a model.
One to many is a different model.
Understanding those two will get you clarity
about trying to build, if you're trying to build
a one to many coaching model.
So that's just a high level to concept,
but you've got to draw out the models for you.
Number three.
Method.
OK.
So, the method is simple.
If I were to try to do this thing, what are the steps?
That, 1, 2, 3, 4, 5, 6, 7.
And it's the how to, even though I said earlier
it's not about how to for mindset,
because there's a belief system that's holding you back
from executing or implementing that.
You still-- to move forward, to build momentum,
that's why it's a quadrant.
Right?
This is the third M. Is you need to understand the steps
involved, that's the method.
OK?
And the cool part is you can buy it.
Just like for my coaching clients,
I've built the Asus growth engine, attract,
alert, expand, scale.
There's four core pillars of growing your business
around marketing, sales, product, and team,
that I just give them the steps.
It doesn't matter if it's my talent pipeline framework
for hiring, A plus people on your team,
to the winning webinar method for selling using webinars,
to the Rocket Demo builder, to you name it,
you can get people the steps.
That's the method.
So whatever you're trying to accomplish,
if you haven't done the research to find somebody
that's achieved the outcome that you want to achieve,
and can give you those steps, then you don't have the method.
So even though you're trying to get a result,
if you don't have the outline for success,
it's always going to hold you back
from pushing forward to build momentum in your business.
Number four is the map.
OK?
So there's four M's to the momentum quadrant.
Mindset, model, method, and map.
The map is literally saying, I am here, I want to be there,
there is a path and a journey that I must make.
And this is where a lot of people
don't take the time to just write it out.
OK?
And it's kind of like-- what does a good map look like?
It could be any data point that you're trying to improve.
It can be your health.
OK.
I'm at x amount of weight, and I want to be at this weight.
I'm at this percent body fat, I want to be at this.
I'm at this level of monthly recurring revenue,
I want to be at this new level.
That's the map.
We need to map it out.
Where you at now?
Where you at?
Where do you want to go?
And in doing that--
why it's so powerful-- is that we can measure the map.
We can measure our progress in the journey.
Because here's what I've learned,
is that sometimes on that path, we have a stumbling block.
Sometimes we make really good progress at first
because it's easy, and then, all of a sudden we go sideways,
or we have a deficit for two or three weeks.
Here's what's important-- and this is why the map matters--
is you need to stop.
Look back.
It's like I'm climbing a mountain.
You're hiking a mountain, you know the top because you've
set the path, and it gets hard.
And you've forgotten to do this one critical step is
stop on the edge of that mountain,
turn around, look down, and realize how far you came.
That is one of the most powerful things
that I do for my coaching clients is nobody
wants to stop and celebrate.
Nobody wants to stop and just honor the journey,
and say, look, don't be upset because you're not at the top
yet.
Be grateful for the amount of gains that you've
made getting to this point.
The amount of progress you made.
The results you've achieved.
And in that gratitude, some cool things
will happen in your life.
It'll bring resources into your awareness
that you'll be able to execute or leverage to get that result.
And that, to me, is why the map is so important,
is we want to know where we're at.
And where we want to go so that we can celebrate that journey,
we can understand what stage we are on that path.
And make sure that we can keep everything in context
so we don't get upset if we take a bit of a stumbling block.
So four areas you want to look at when you're
learning a new area of business, hiring a sales person,
marketing person, entering a new market,
is the momentum quadrant.
The first M is mindset.
The second is model.
Third is method.
And fourth is map.
So as I mentioned at the beginning of this episode,
I want to share with you my top business books
for entrepreneurial growth.
I've read a ton of books, every day I read 10 pages minimum,
I've usually got two or three books on the go.
And I want to share with you.
So you can click the link below to download your copy.
My favorite books for different areas of business,
from marketing, to growth, to personal development,
to operations in your business, and systemization.
You've probably never heard of the book, "Work the System"
by Sam Carpenter.
"Love is a Killer App", I mean, there's
just so many underground books.
"Extreme Revenue Growth" by Victor Chang.
I read so much that I like to give you
not the ones that you'll hear everybody talk about,
but the ones that nobody talks about that I think
are just incredible.
They just maybe have not gotten so much public exposure.
So you can click the link to download
your free copy of my top entrepreneurial books
for your entrepreneurial success.
And as per usual, if you like this video,
be sure to subscribe to my channel.
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click the notification bell, ding,
so that it goes off when a new video gets published.
And as per usual, I want to challenge
you to live a bigger life, and a bigger business,
and I'll see you next Monday.
If you want to do like a quadrant.
And just go boo, boo, boo, boo.