Do you want to grow fast
like Facebook and Dropbox?
It doesn't matter what industry you're in,
you can grow fast like that.
And today I'm gonna teach you the secret
to fast growth.
Hey everyone, I'm Neil Patel
and today I'm gonna share with you
how to develop a growth hacking mentality.
Now, before we get started
make sure you subscribe to this channel.
That way we're gonna release new marketing videos,
you'll get notified.
Now, before we get started, I have a question for you.
Have you ever done any growth hacking before?
If you have, leave a comment with yes.
If you haven't, leave a comment with no.
The first tip I have for you is,
when you're doing growth hacking or marketing,
you need to document everything you've done.
If you're doing a SEO change, document it.
Even write down if it helped increase your traffic
or dropped your traffic.
If you're doing things like paid advertising
and you notice your costs skyrocket
during the holiday season, document that.
By documenting everything,
and even if you have a marketing team,
you guys should all be doing this together.
That way you guys have a repository
of all these marketing things that you've learned
that helped moved the needle
and things that don't help the needle.
And this is a start, because what you'll find is,
most things won't help with growth
and some things will cause a lot of growth.
You want to take those things that are causing the growth
and do more of them but you won't really know
what to focus on unless you're documenting.
And that's the first step in developing
your growth hacking mentality.
The second mind shift that you need to make
is never be satisfied with your growth.
You can always be bigger.
You can always have more traffic.
You can always have more sales.
The moment you become satisfied
and complacent with where you are at,
you're gonna stop growing.
So you need to make that mental mind shift
to never be satisfied with your growth.
Even if you're growing 15-20% month over month,
you could be growing faster.
The third tip I have for you is spy on your competitors.
You don't have to be the most creative person
to leverage growth hacking.
Your competition is leveraging tactics that you're not.
They're growing in other ways that you're not.
So using tools like
SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere.
Using tools like BuiltWith.
All these tools will show you
what your competition is doing.
This is great because it'll help you determine
what you should be doing.
For example, SEMrush shows you all the paid
and organic keywords that your competition ranks for.
By knowing that data and if you see multiple
of your competitors are going after the same terms,
it tells you that, that term probably converts
and you yourself should consider going after it.
Or if you use tools like BuiltWith,
it'll tell you if people, like your competitors
are running A/B tests.
And let's say they're running Crazy Egg or Optimizely,
because BuiltWith will tell you,
then what you wanna do is go to Wayback Machine.
Put in a competitor URL
and it'll show you all the different variations
of their landing pages, their home pages,
and you can spy on what changes they're making
because they're making these changes
and they're running A/B testing software.
You know that the changes they're making
are boosting their sales and conversion rates.
The fourth tip I have for you
is to stay up to date with the latest and greatest.
Things are constantly changing on the web.
There are sites like Product Hunt
that show you all the cool tools that are coming out there
and this is amazing for marketers
because if you see something that's cool,
that's new and cutting edge,
you can be one of the first people to test it out
and leverage it before your competition.
Now, out of curiosity,
how many of you guys look at Product Hunt
at least once a week?
If you do, leave a comment with yes.
If you don't, leave a comment with no.
I myself am so addicted I check it out at least once a day.
That's how important it is if you wanna do well
as a growth hacker.
The fifth tip I have for you
is never stop learning.
You can always be better at SEO.
People look at me and they're like,
"Oh my God Neil, you're really good at SEO."
No, I'm not good at SEO, I could be better.
People are like, "Oh my God, you get so much traffic!
"1.8 million unique visitors a month?"
I could be having 3 million unique visitors a month.
So, my competitors like HubSpot get
five, six, seven times more traffic than me.
I could always be doing better.
And you know how you do better?
You constantly learn.
I don't look at my competitors like HubSpot being like,
they suck, I'm better than them.
Instead, I look at what they're doing and be like,
how can I learn from them?
How can I take some of their tactics,
apply it to my business, and grow faster?
Always constantly learn.
You don't know everything that you should.
The moment you close your eyes and you stop learning?
That's when your growth is just gonna tank
and go down.
And the last tip I have for you,
always be testing.
You can test and retest.
Here's what I mean by this.
I would do login or sign up using Google.
So, instead of making people reenter their name or password,
they can sign up through Google or Facebook.
And when I did that my conversion skyrocketed
and I stopped testing.
And I'm not saying I stopped running A/B tests altogether
but I stopped testing that same thing.
I would go on to new tests and I would do things like
maybe test my headlines.
Then I would test maybe a mobile checkout page
and I would keep running new tests.
But I forgot one thing.
I didn't retest and here's why that's important.
For example, right now security is a huge concern.
When I did a retest on login or signup with Google
and I forced people to only take that option
because that's what I had for the longest period of time,
my conversions tanked.
The moment I removed that option and gave that as,
hey you can put in an email and password
or login and register through Google,
my conversions went up.
But back in the day,
I found out when I only gave the Google option,
I had more conversions.
And that's why you wanna retest
because market conditions change.
Such as, people are afraid of security.
And when you do retesting it ensures
that the stuff that you're keeping on your website
is truly maximizing your conversion rates
to the fullest.
So, that's it.
If you want me to help you grow your business
check out my agency Neil Patel Digital
and of course, if you like this video
subscribe, comment, share it.
I really do appreciate it.
Anytime you leave a comment I'll respond
and help you grow.
Thank you very much.