- Questions, or aha, or something you wanna share,
or your questions for me, anything?
The mic? Let's have two people get a mic.
Anyone?
No questions for me or aha moment?
Something or some changes you might not gonna
be able to make, or maybe not this kinda website,
or maybe I need something else.
Anyone?
Yeah, you.
Yeah, mic.
Round of applause, first of all.
(applause)
Say your name first so though (mumbles).
- Hello, everybody, my name is Stephen Zell.
- [Instructor] Stop.
Hi, Stephen! - [Audience] Hi, Stephen.
- Very nice to meet you all.
So I have the great honor to have Ali,
the speaker later on, to sit at our table,
and an aha moment for me was when he said that
when people get to your website, you're supposed to connect.
They're supposed to feel connection with your website
right away because within five seconds,
they're moving on to the next action,
whether that's going back a page or it's scrolling down
or moving to the next part of your website,
so instant connecting, build network rapport,
it's very important.
- God bless. (applause)
Wonderful. (applause)
(mumbles)
- Hey, Dan, how are you, buddy?
- Hi, DJ. - [Audience] Hi, DJ.
- I think a question for everybody is
how do you tell the difference between
a personal brand site and authority site?
And more importantly, where would you use
one of those websites compared to somewhere else?
- Hmm, is that good question?
Okay, so I think I'll answer that question in two ways.
First of all, I think if you're in the service business,
in the service business, you're selling your expertise,
you're selling your time, providing some kind of service.
I think a personal branding website is a must
because they Google your name.
How many of you have actually owned your name,
you have your domain name, your own domain?
Okay, how many of you don't have your own domain?
Okay, let me tell you a quick story.
Many years ago, I used to work with a client.
She comes to me and say, "Hey, Dan, I want to do this."
She's selling a service, a consultant.
I told her, well, "I think you need
"to register your own domain name."
"Okay, I'll do that."
And she goes online and try to register as a GoDaddy
and it's taken.
Who took my domain, what the hell is this?
Okay, let me check.
I type in her name, .com, and guess where it directs to?
A porn site. (laughing)
A porn site.
And not a typical porn site, some kinky shit.
(laughing)
And then I'm like, okay.
That might not be a good name (laughing).
I didn't know you owned that business.
Maybe you should work on that business idea.
Anyway, so your own name, if you don't own it,
I highly recommend own it, protect your name, number one.
In a service business,
a personal branding website is a must,
and also it's, you want to have content there
so when you do a search online, they can see at least
the first few pages of your stuff.
If you type my name, you find my website, that's number one.
Now, with an authority website, like Huffington Post,
and Vancity Biz, a lot of these sites
usually requires a lot more man power.
It's, it's a bigger site.
It's usually not just one voice.
'Cause your personal blog, personal branding site
is one voice, right?
Just you.
But authority sites they have a number of voices.
How many writers Vancity Biz has?
How many? Take a guess.
- [Man] Ten. - Ten?
Hundreds.
(audience mumbling)
That's correct.
Not only do they have their own writers,
they have other people contribute content for free as well.
So hundreds and hundreds of writers.
So that would be the differentiation.
Unless you wanna have something very,
you know you want to have a massive authority website.
For most business owners they not be visible,
they not be something unique,
you might not need, it's an overkill.
But if it's something you want to dominate,
you wanna have a news kind of website,
or you wanna have a very massive blog,
in sort of an industry.
Maybe fashion, or whatever it doesn't matter.
Then you might need an authority website.
Does that make sense?
Does that help? - Yes.
- Round of applause for DJ.
(applause) Good question, right?
- So I had an interesting aha moment, so
- (mumbles) so we know who you are.
- Okay, alright. Andrei Mincov, Trademark Factory.
- Hi Andrei. - [Audience] Hi Andrei.
- Hi, thank you.
So, we're talking about Trademark Factory
and I kind of thought about it mostly as
an e-commerce website because you can buy
our services from there.
And then the idea was, that was thrown at me is,
can people buy from you before,
when they just come, to the,
to the website for the first time?
And I realized not really,
because they have to request a free search.
- Hmm. Yes.
- For us to tell them if their trademark is registrable.
- So it's got a lead generation thing.
- Lead generation first, - And then e-commerce.
- And then it has a platform for
us to be able to sell to them
as a separate part of the website so I was like,
I never thought about it this way
but I guess that's really what it is.
- Yes. - So that was my aha moment.
Thank you. - Interesting thank you.
(applause)