Hi
I'm Gary from organicweb.com.au and I'm
a Mailchimp partner.
Mailchimp is releasing at this very
moment its new Customer Journeys.
Customer Journeys replaces the old
Automations although
Automations remain in existence at this
time, those ones you've already created
but let's go across to Mailchimp itself.
You'll notice I'm in Customer Journeys
and i got here by clicking 'Automations'
and then Customer Journey. You can see I
have a draft
Customer Journey here and an active
Customer Journey.
We're going to create a new Customer
Journey as part of this demo.
What I'm going to do is I'm going to say
as soon as someone
subscribes to my audience send them an
email.
Then, if they're in the U.S.A.
send them this email, if they're
elsewhere in the world
send them that email, so we can now do
branching. So I'm going to click 'create'
and Customer Journey. We need to call our
Customer Journey something; this is just
for your own purposes.
I'll just call it 'demo' and we need to
choose our audience.
I'll click 'start building'.
We need to choose something that starts
this journey; whether it's a tag being
added, whether it's someone
purchasing a certain product but in this
case we said as soon as someone
subscribes to our audience. So I'll
choose
a starting point and you'll notice
Mailchimp gives you various options
but I'll just choose as soon as someone
signs up for this demo.
So I've clicked that we can include
imported contacts
and I'll click 'save starting point'.
Looking at the screen on the right hand
side is where we build the journey
and each of these pluses is either a
rule or an action.
Now on the left hand side is our rules
and actions; a rule is something like
branching or if/else. Wait, in other words
wait until something happens; they
purchase something,
they are tagged something. A delay is
merely a delay,
pause the the journey,
our actions. At this time are we can send
an email or we can add or remove a tag.
So let's demo; so as soon as people sign
up
I want to then send an email. So I'll
quite simply click the action of
'send email', click where i want that email
sent.
So i want it sent immediately after they
sign up.
So i have my 'gets email'
box here. I now need to create the email
that's going to be sent
so I'll click on my 'gets email', change
the 'to' and 'from'.
Change the subject line and I'll just
use
a previously sent campaign in this in
this case.
So I've clicked that I will,
in this demo just choose, I'll just click
on one of my past sent demo campaigns.
We'll wait for this to load up then what
you would do is you would change this
welcome to, my
audience welcome, to my company whatever
you want to say. You would amend it.
You would test and then we will click
'save and return to workflow'. So
now we've created this first email that
we want sent as soon as people sign
up. Then I said;
people are going to sign up, get that
first email, but I then want
to create a branch and say if people are
in the U.S.A.
send them this email, if they're
elsewhere in the world send them that
email;
that's an if/else statement. So I can
click 'if/else'
and put the 'if/else' or the branching
where i want it
and i want it here after they get this
first email.
Now I need to to to configure the
condition and say
if they're in the U.S.A. So let me click
the yes path
and I said I want it done on location. In
this case I'm going to click 'location
so if the location is', and let me change
that, is within,
to be is in country. So if the location,
if the persons
in country, in this case U.S.A. but I could
choose Singapore,
Australia whatever. So if they're in the
U.S.A.,
you could add more conditions but I'll
click 'save'. So
they sent that email if they're in the
U.S.A.
If they're elsewhere in the world, so if
they're in the U.S.A., let me add an email
to send or I could tag them or whatever
but I'll choose an email.
So I'll click 'send email' and choose the,
choose the place I want to create this
email or add the email so I'll click it
here.
I would then configure that email you're
in the U.S.A. whatever.
So if they're in the U.S.A. they'll get
that email.
I also need to send and potentially set
another email to go out so if they're
not in the U.S.A.
Maybe I want to add an email there so
I'll click 'send email'
and click that and we could add
an email there so people sign up
they immediately are sent that email. If
they're in the U.S.A. they're immediately
sent that email if they're not in the
U.S.A. they're immediately sent that email.
That's not ideal because I don't
necessarily want
these emails sent immediately. I don't
necessarily want to send,
you know overburden people, with getting
too many emails so let me add a delay. So
what I could say is;
I want to add a delay of let's say two
days
before these emails are sent; I could
click 'delay',
add the delay where I want it
and i could click the 'is delayed from
moving forwards
and change this to what Í want. So let's
say two days for example
and maybe this is all I want to do and
you could carry on but they sign up for
my audience, they immediately get that
email.
Pause for two days then go down and if
they're in the U.S.A.
send them that email. If they not send
that email. Of course you could carry on
with this but
I hope you enjoyed this demo. Uh oh
before I carry on
we would of course turn on this, uh turn
this on and that would mean
start sending so as people subscribe
they join this.
I'll just quickly show you as well how
to delete a
Customer Journey if you want to; so I'll
just click the cross to the top of the
corner
and let's say I want to delete this demo
I've just created
I merely go across to the three dots and
I can then
delete this journey. I hope you enjoyed
this and thank you for joining me. I'm
Gary from
organicweb.com.au