Hi!
I'm Tim from Printful, and today I'm going to tell you all about print-on-demand apparel
trends that we can expect to see on the rise in 2019.
As you probably already know, if you own an ecommerce store, simply because that’s exactly
what you’re customers are going to be doing . When they open your store, you want people
to immediately know that they've landed somewhere that’s not only on-demand but is up with
the latest fashion and their money will be well spent.
So listen carefully, take notes, and start getting ready to design your own on-demand
apparel line for 2019.
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Let's start off with bomber jackets.
They've come a long way to our wardrobes - starting off as military apparel and worn by pilots
working their way down into the subcultures, such as punk, to end up on the shelves of
casual and even high fashion.
One of the best things about bomber jackets is that they're versatile.
When it comes to fabrics it’s anything from leather and wool to fleece, satin, and even
silk.
The same with silhouette - it can be thinner or wider, longer or shorter - there’s so
many different options.
The one thing that remains is the slightly baggy unisex quality that gives off a relaxed,
slightly stand-offish vibe.
Another thing that's very big this year is men's fashion.
After all, the world has long since moved away from the notion that fashion is only
for women, and this is definitely something that you should be reflecting in your store.
Men's fashion is evolving all the time, so it's important to keep your finger on the
pulse of what's happening.
For example, while the classic tee is a wardrobe staple for many, there are many more elaborate
versions that can be used to target specific audiences.
Take a look at this raw neck tee.
On the surface it looks just like the classic tee, but the raw neck gives it an edgy look.
Combined with a cool print, it can become a bestseller in the urban fashion enthusiasts
circles.
Of course, tees are not the only are of mens fashion you should think about.
There are also jackets, pants, hats, and much more.
The main thing is - you do need to think about men’s fashion as well as women’s.
This is a trend that's been around for a while, and it seems that it’s going to be sticking
around for a bit longer, so this year is the right time to add a copped apparel line to
your store if you haven't already.
And don't forget that the selection goes far beyond crop tees.
In fact, as soon as fashion insiders saw that the crop tee was taking off as a trend, they
were straight away adding crop hoodies and sweatshirts to their stores to widen the selection.
This way, they can benefit from having crop fashion all year round, no matter the weather
outside.
And now we’re adding these products to our lineup so you can do the same.
Also, when it comes to crop apparel there are many different options for your designs.
It can be a dtg prints on a hoodies and sweatshirts, or you can go with an all-over print crop
tee to really let your design shine over the whole product.
Moving on to the next trend, we've come to ōne of the hottest in recent times - embroidered
apparel.
This one has also been around for a while and doesn't show any signs of stopping.
But what's so great about embroidery?
Well, for the most part, embroidery gives a tactile, unique feeling to fashion market
that's in dire need of something personal.
People are moving away from mass-produced clothes, and embroidery represents a slower,
more thoughtful attitude towards fashion.
Not to mention - it just looks cool.
Be it a hat, a t-shirt, a sweatshirt or a hoodie, an embroidered detail immediately
draws your eye to it.
You can play around with different quotes, puns, small designs, cartoons, and much more.
Just don't forget that minimalism is the way to go in 2019, so when it comes to embroidery
designs less can become so much more.
2019 is also the year to break into premium apparel.
People are becoming less prone to cheap, one-season fashion, and are looking for something that
might cost a little bit more, but will last much longer.
It might be scary at first to add something more expensive to your store, but if there’s
an added value and you target the right market, it can become a real best-seller.
One example for such added value is Champion hoodies and sweatshirts which you can add
to your store right now.
They're brand is well known all over the world, so you can add your designs to their products
and tap into their existing market base who already loves the Champion brand.
Similarly, our custom all-over print sweatshirt might seem like a more expensive product,
but it's just a matter of finding unique selling points and focusing on those.
For example, these sweatshirts are individually printed, hand-cut and sewn for a perfect fit.
What's more they contain cotton, which is really rare for all-over printed products
and makes them super comfy to wear.
So do your research, find the details that matter to your customers, and remember that
more expensive products often have a higher profit margin.
Moving on, you shouldn't forget about athletic wear.
Honestly, it's less of a trend, and more of a constant presence in the world of fashion
that grows every year as more and more people join the athletic community.
The best news is that there are so many options - shorts, t-shirts, sports bras, swimwear,
leggings, you name it.
This means that you can dedicate your store or a section of it entirely to sportswear,
and easily find a target audience.
Or you can be way more specific.
For example, if you have an excellent design with an inspirational quote you've come up
with, you can target yoga lovers all over the world.
Put it on yoga leggings, sports bras, maybe even shorts and sublimated towels.
Honestly, the options are endless.
So that's it for today.
These are some of the the print-on-demand fashion trends that are bound to be huge in
2019.
And if you run an ecommerce store, you should definitely try to figure out which of these
trends apply to your brand the best.
The sooner your start, the sooner your store can become the place where people want
to shop.