the logo design world is changing that's not news to most people because it is constantly
changing like everything in life but brands and logo designers are opting for a more refined and
a more simplistic solution but the question is why today i'm going to explain exactly why that
is and also show you some recent 2020 rebrands that's going to illustrate this point precisely
so if you haven't looked around and noticed yet people crave simplicity in the modern world
our lives our technology and environments are becoming more and more complex so we want simple
reservations simple doctor visits simple apps and just a simple life in general however us craving
simplicity is just one side of the story as to why logo designs are becoming more refined and
ever more basic the attention span of the common person has plummeted in recent years the digital
information age has changed the general attention span and this is seen in a recently published
study from researchers at the technical university of denmark it suggests that a global attention
span is narrowing due to the amount of information that is presented to the public and whether that's
represented on websites apps or social media digital platforms potentially provide richer and
deeper content for the viewer this means we're all swamped with information on a daily basis
but one key takeaway here and a really important point to actually notice is that we're doing all
of this on an increasingly smaller screen and a less curated and a more user controlled interface
this means that the logo design has more competition with other buttons icons and ui
elements it can get lost pretty easily and so to summarize humans these days have less time
less attention and also they're viewing things on a device with less space and room now this
is in comparison to tv and desktops which used to be the main way we absorbed media
so obviously it makes sense to refine and simplify a logo design along with modern day society a
brand ultimately wants their logo to be memorable and to stick in the mind of the end consumer in
a matter of seconds and this is more crucial than ever but let's take a look at some notorious 2020
rebrands that illustrate this point precisely so national instruments is an american-based
producer of automated test instruments and virtual implementation software it's quite
a mouthful but in 2020 they have undergone a huge rebrand towards the simple they've taken
their blue and black outdated logo and moved towards a simple monogram that screams modernity
also you're going to notice that the colors are more bold and vibrant in many logo design rebrands
and this is because it grabs attention of that short attention span person so the second logo
rebrand is tgi fridays so the restaurant released a surprise rebrand in 2020 and it's more refined
and more simplistic yet it still has the branding elements that you can see throughout time also
notice how the design is now within a perfect rectangle and this means it's more streamlined
for the web and also smart device use they've also adopted a sanitary font for a more modern approach
so the third edition on today's list is a brand that needs no introduction and that is durex now
london-based studio havas replaced a clinical looking capsule logo with a clean casual single
line logo now the gradient has been dropped and that is something i've spoken about on this
channel so long now and it's in my opinion that one of the biggest sins of logo designing is using
a gradients now the fourth logo rebrand of 2020 on today's video is new zealand food producer whatis
now the rebrand here clears up another deadly scene of logo designing and that is to remove
their drop shadow they've also rescripted their logo type and again it's all enclosed in a very
perfect rectangle which leads back to the notion of design being optimized for smart devices
so what is the takeaway here and why is this so important well if you are serious about making it
as a logo designer you need to be aware of the environment that you're actually designing in
making logos with drop shadows and gradients is a thing of the past and the consumer has
less time for your designs that means that you need to be smart about your approach and
target the end consumer more than ever in the most effective and quick cut method possible
there are many other clear and obvious examples of
logos being refined not just in 2020 but over the last three years if you want to learn more about
logo designing click the video on screen and until next time guys design your future today
peace you