What's up guys Julian Goldie here and today we're going to be talking about backlinks for beginners
what they are and how to build them now there's no getting around it backwards in the backbone
of a good seo strategy and of course if you're new to seo you probably have no idea what a backing is
or why they're so important and this is perfectly fine after all backlinks aren't exactly the kind
of thing you'd be taught about in school it's not really a subject you could pick in school
and that's a topic for another day but hopefully one day it'll be on the curriculum right next
to biology either way if you want to succeed with seo you need to know what backlinks are
why they're important and how you can build them because if you ignore them then you won't rank on
google and your seo campaigns will probably fail fortunately though if you're watching this video
you don't need to worry because this video is going to teach you what backlinks are
why backlinks are so important and how you can build them and we're going to explore
a range of link building methods in fact method number two is one you really want to pay close
attention to because it helped one of our clients here 145 000 visitors per month anyway no matter
what niche you're in the tips in this video should help you find some blockbuster backlinks that will
help you overtake your competitors and hit that sweet number one spot on google now when you make
it to the end of this video please remember to subscribe and like this video if you subscribe
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what are backlinks well backlinks are essentially just links to your website backgrounds kind of
act like little votes to vouch for the credibility of a site if you have backlinks then it's kind of
like social proof and other websites are linking to you now this is important because it makes you
look more trustworthy in the eyes of google and of course not all backgrounds are equal some are
better than others and the quality of a backlink depends on a few factors for the most part
these factors include the authority of the site that posted your backlink okay
the relevance of the site that links to you the context of the link and the anchor text that is
used something we're going to touch on later now one great backlink can often be worth 100 bad ones
so remember quality is the name of the game when it comes to link building now if you want to avoid
wasting time when building links you need to make sure your backings are up to scratch in relation
to each of the factors luckily the link building methods we're going to cover later in this video
we'll teach you exactly how you can do this now we could probably create an entire video
about each of these different ranking factors but to keep things simple let's just touch on
a few key points here and do the 80 20 rule when it comes to link building so to begin with higher
authority websites are usually sites that have got a lot of high quality backlinks of their own
you can often identify the high authority sites in your niche by using seo tools such as a hatress
such tools often have a domain rating metric that helps you id the high authority size that
you should get backwards from note that high authority sites can often provide
you with a lot of link building ideas and we'll explore exactly how that works
later in this video as mentioned relevance is also a big deal here ideally you want your links
to come from high authority websites within your niche not just any big website from around the web
interestingly enough the first link builder method we're going to cover later in this video explains
how you can get big sites in your niche to link to your site now the anchor text is essentially
the text used to represent your actual link so for example if you click on the link and it says
click here that is the anchor text click here is the anchor text because that's a clickable text
from one site that takes you to another now you shouldn't focus on one specific anchor text for
all of your links because otherwise he might be penalized by google this is important because a
lot of seo experts tell you that the anchor text you use for your links will determine the type
of keywords you rank for for instance suppose you own an ecommerce store that sells kitchen cabinets
some experts believe that if you have a lot of links that use the anchor text teaching cabinets
it will automatically rank for this term and if this is a high value term you might be tempted
to build a lot of links that have that specific anchor text after the reward for doing so was so
high right and that's a reasonable conclusion but this isn't really the right way to do things right
that's because if you have a lot of backlinks that use all the same architects if you use the
same anchor text in every single link there's a good chance that your website will be penalized
plus google is starting to move away from focusing massively on anchor text anyway so you're not
really missing out if you over optimize your architects and that's why we don't recommend it
now when it comes to context you want your links to look natural in the eyes of google the links
that you get from other sites shouldn't look like they're being forced into a paragraph or sentence
just for the sake of building a backlink again if you force your links you might receive a penalty
from google and all your hard work could just go down the drain now if you're worried about using
unnatural anchor text keep watching this video because link building method number four is a
great example of a strategy that will help you build natural looking bags so how can you build
them okay so we've taken a look at what backings are and some of the rules you need to keep in mind
when building them but now let's take a look at how you can actually build some so method number
one is to create amazing skyscraper content now skyscraper content is a term coined by brian lee
in a backlinko and it's become a popular way to build backups essentially there are four key parts
associated with the skyscraper method so number one is to identify competitor content that's
already attracting a lot of links step number two is to identify the websites linking to your
competitors step number three is to create content that's better than your competitors and step
number four is to cold email the people that are linking to your competitors and ask them to link
to your article instead so for instance suppose you're in the skiing niche and you want to build
some links popular content in this niche might be something like a beginner's guide skiing if that's
the case then you will want to look at the top results for this time then do a bit of research
to see who's linking to this type of content and from there create something better than anything
that currently ranks for this term so your content might be more in depth or it might include more
infographics after all you'll be contacting the people that link to your competitors and asking
them if they're considered linking to your website as well and if your content is better than what
is already out there and your emails polite and friendly enough and straight to the point
you should get some traction here's an example of what one of our clients was able to achieve after
we helped him with the skyscraper technique and as you can see after the skyscraper technique was
put into action organic traffic started to rise steadily link building strategy number two is
help a reporter out okay journalists are always on the lookout for expert sources when they're
writing something if you can act as a source for a journalist they might then link to your website
when they want to publish an article so how do you become a source well there are certain websites
used by journalists to find sources and the two most popular sites out there are harrow short for
helping reporter dot com and source bottle if you go to these websites you can find these requests
and you can then put yourself forward as a source if the journalist uses you as a source
they will often link back to you now it's important to remember that journalists get
lots of other responses from people that also want to secure a link because of this you've got
to make sure you provide a really good response to the journalists if you don't answer their question
properly and if you don't come across as an authority probably go with someone else which is
a shame because these journalists often work for massive websites so if you get a link from them it
will often be a very high authority link in fact here's an example of a link we managed to secure
for one of our clients on forbes using this method and here's the impact this method had on the site
as you can see after building lots of links using this method we were able to get them some amazing
results in a pretty short space of time you can do the same too method number three is guest
posting since the dawn of seo guest posting has been a tried and tested method of building links
but on the other hand ever since the dawn of seo there's been a new expert every year saying that
guest posting is dead or ineffective and the truth is it still works now is it difficult
and time consuming yes it often can be but that's often the case with any method that helps you get
good quality links either way i'm here to tell you that if you take guest posting seriously it
can pay serious dividends so for clarity what is guest posting and how does it work well it's quite
simple really you just need to find websites in your niche that accept guest posts and then you
need to approach them and ask them if they'd be willing to let you write for them if they say yes
you then write something that is so good they can't wait to publish it and when they post this
article they will often let you put a link to your website in the bio section of the author or in
the actual content itself here's an example of a link i managed to secure when writing a guest post
if you want to find guest posts in opportunities you can do so by searching the phrase guest posts
alongside a keyword that represents your niche you will probably need to contact lots of sites
but eventually someone will get back to you and be open to potential blog post ideas method number
four is to convert brand mentions into links this is a super easy strategy that can help you build
natural links with relative ease with this method you just need to find a website that mentions your
website or brand but haven't actually linked it yet you then just need to contact the writer
or the website owner and ask them if they'll include a link next to the bit where they
mentioned your site this is a great way to build natural links because these website owners are
already mentioning you on their website but they simply haven't made the text dimension to you
into a link yet for the most part these website owners will be more than happy to send a link
your way if you ask nicely after all if they're already familiar with you they will be happy to
know that you're engaging with their content being website owners themselves they'll want to know the
value of a backlink and we'll understand and appreciate why you're asking a method number
five is to work with a pro now there's no doubt that building backlinks can be time consuming
and a little bit intimidating if you're new to seo if you feel this way keep in mind that you can
always work with someone like us for example we've helped a lot of people build high quality backings
to their site and there's a good chance we might be able to help you as well if you'd like to learn
more about how we can help consider booking a free consultation with us at juliangoldi.com so to
summarize all of these methods have the potential to deliver brilliant results if you're feeling a
little bit overwhelmed by all the options on offer just try focusing on one method until it delivers
results of course as mentioned you can also get in touch with us and we can help you figure out
how you can build high quality matters to your site if you'd like to have a quick chat with
us you can do so by booking a free consultation call at juliangoldie.com anyway if you've had any
success with any of the lead building tactics we've mentioned or if you have a favorite link
building tactic you currently use time and time again please let us know in the comment
section thanks for watching if you get the chance please like and subscribe we'll see you next time
you