-Aw, we had such luck in Orlando.
We love being in Orlando.
Thank you. Thank you, Orlando.
What a turnout. What a turnout.
-The 2020 election is still 17 months away,
but the race is on.
President Trump traveled to Orlando, Florida,
to make it official.
-I stand before you to officially launch my campaign
for a second term as President of the United States.
-His strength, his positive, bringing the economy back,
and employment,
and making people realize, you know, how great America.
-And building that wall.
He wants to build that wall
to keep away the people that don't belong in this country.
-Well, to protect us. -To keep us safe.
-My family first. -And me.
Exactly. America first.
-Trump was joined onstage by the First Lady
and the Vice President.
In most respects, it felt like any other Trump rally.
-The Trump campaign never really ended.
He was inaugurated in January 2017
and on the same day filed for re-election.
Within a month, he was down in Florida,
doing a campaign rally.
-This is a state I truly love.
This is a state where we all had great victory together.
Thank you.
-And since then has done dozens of rallies all over the country,
sometimes trying to help midterm candidates,
but most of the time just meeting with his supporters,
being reminded that he has supporters,
and just kind of basking in the glow of their applause.
-We're doing what's right. -He loves it.
He's happiest when he is out campaigning.
When he's on a rally stage, aides can't cut him off.
Reporters can't jump in with fact checks.
He controls the narrative.
-Get him out of here. -It's just him.
All eyes are on him.
And it's more fun than governing or making decisions
or going to meetings in Washington.
-Build that wall! Build that wall!
Build that wall!
Build that wall! Build that wall!
-The rallies, with their familiar posters and chants,
can feel frozen in time,
but the Trump campaign has evolved.
It's more organized this time around
and has more money to work with.
-In 2016, the massive amount of small-dollar donations
that President Trump got was a lot more impromptu.
It was people who were really inspired by his campaign,
buying Make America Great Again hats, T-shirts, donating $5.
-Make America great again. Vote for Trump.
He's the man to do it.
-What we've seen since then is that his campaign
and the party have really cultivated those donors
who are kind of coming to him casually,
repeatedly messaging to them,
repeatedly asking them for donations.
And so the small-dollar movement right now for President Trump
is a lot more organized and coordinated
than it was in 2016 and even bigger.
-And I accept your nomination. -Drugs, terrorists,
violent criminals, and child traffickers
trying to enter our country.
But Nancy Pelosi and Chuck Schumer care more about --
-The Trump campaign has already poured
millions of dollars into digital advertising,
hoping to set the tone of the race before Democrats
have even settled on a nominee.
-The incumbent will always have an advantage,
and it's not unique to President Trump that he has this lead.
What is unique to him is that he's been fundraising
since after he took office, unlike presidents before him,
and the Democrats will have to try to overcome that.
-For all his advantages,
Trump remains a historically unpopular president.
Last year, his approval rating was well below 50%
in key swing states,
including Michigan, Wisconsin, Pennsylvania, and Florida,
as well as in reliably Republican states,
like Arizona and Texas.
-USA, USA, USA!
-The important thing to remember, though,
is that even though Trump is so unpopular,
Hillary Clinton was also unpopular.
A lot of politicians are unpopular these days.
And so if the Democrats want to beat Trump in 2020,
they have to offer up someone
that people can get excited about
and actually show up and vote for.
Hey, hey, ho, ho!
Donald Trump has got to go!
-Outside the rally in Orlando, protesters said their priority
is getting rid of this president
no matter who's running against him.
-For me, as a Puerto Rican, it was very tough
to hear the President of the United States
say that 3,000 people in Puerto Rico didn't die.
We can't have a person in the White House
who doesn't respect numbers, who doesn't respect the facts,
who doesn't respect the lives of U.
S. citizens.
A person like that who's a liar, does nothing but lie,
cannot be the President of the free world.
-Vote, vote, vote. -But inside this Orlando arena,
the night belonged to the President
and to his most die-hard supporters.
-I have never met a man who has delivered all his promises,
and tonight was very encouraging,
very motivating that I'm like, "You know what?
I can't wait for 2020.
I can't wait to go out and vote and to keep America great."