- Welcome to The Journey.
Today, we're going to go over how to improve
your digital storytelling using Instagram stories.
Alright Emma, so tell us all why is Instagram so important?
- Well first off, there's a billion active monthly
users on Instagram.
- Wow.
- And you might be thinking okay, cool
but how does this relate to my business?
- Right.
- Well, 70% of the consumers there,
they`re searching for a business
and 80% are following a business, like yours.
- Wow.
- So, are you on there?
- Are you?
Let us know in the comments below.
Tell us more, how can we really utilize Instagram,
Instagram Stories for our business?
- Yeah, so the in-the-moment content is really what
I get excited about when it comes
to Instagram for businesses
like yours, and what's really cool about
in-the-moment content, Instagram stories,
is that you can get a really authentic
feel for your business.
So, just think about it, like you have stuff going on
all the time, whether you are in an auto repair shop.
- Right.
- Making pastries in the bakery,
or you're getting someone's hair done, right?
You're giving a balayage, before and after shots.
- Yeah.
- Give me some behind the scenes,
it's gonna give an authentic feel
and look for your business, and that's what we want,
especially millennials.
- Yep.
Tell us some of the content that
we can really create inside of Instagram.
- Yeah, so really embracing the in-the-moment content.
We're talking videos, Boomerangs, also you can use
customer testimonials that you've already received,
- Right. - That's great.
It's a good word of mouth.
- Yeah.
- And another one besides Boomerangs and video content
is pay attention to when your customers tag you.
- That is huge. - They're already at
your business, they're a huge fan,
and then when they tag you, not only
are they giving you great advertising, word of mouth,
- Right. - And it's free,
but then you can repurpose it, re-share it?
There's your content for the day.
- And that's user generated content, and if you
want to know a little bit more, check out this video
and we go in depth and even dive in.
(laughs)
- That's true.
- All right Emma, so give us some best practices,
give us the low-down on using Instagram stories.
- Totally so definitely want to be consistent
with font and color.
- Okay.
- Also, be sure to tag your location,
I mean this is great to get more exposure,
I know when we're out here in Kirkland and Seattle,
and we started doing some behind the scenes
for The Journey,
- Some BTS - Some BTS,
I actually tagged the location and
it helped quadruple my views.
So be sure to do that as a business,
tag your location, and tag the people
who are also in the video.
So, other thing that's really fun to leverage
on your Instagram stories, stickers.
- I love stickers. - So you can have a ton
of fun, you can add gifs, you can add music,
and think about how that would bring things to life.
You could do, back to the pastry example,
in the bakery, whipping things up, add an 80's song to that.
- Right?
- You might even reach a whole other target audience,
which could be customers of yours down the road.
- And it just makes your content just more fun,
brings it to life which is what is important.
- Absolutely, and it's fun.
Which you know we lecture on this.
(both laugh)
Don't forget to have fun when you
are on social media for your business.
All right, that's a wrap, you just learned
how to improve your digital storytelling
with Instagram stories.
- Make sure to like and comment on your favorite tip below,
subscribe to the channel, ring that bell
if you want to see these first, but before we end this,
let's create some behind the scenes content right now.
- Instagram stories.
Let's go - Let's do it.