Hey guys, it's Alex here from Alextooby.com and welcome back to my YouTube channel.
If you're interested in learning more about marketing social media and running a successful
online business, then make sure you hit that subscribe button and visit me on Instagram.
In today's video, we're going to be chatting about landing pages and I'm going to show
you how to design one that converts like crazy for free.
Now, super quickly, let's just address what is a landing page.
A landing page is a webpage that has one specific goal and purpose.
Usually that's getting someone to join your email list.
You have most likely visited a landing page to sign up for a free PDF, a checklist, video
training or free course if you want.
You can see one of my landing pages in action by visiting this link.
It's for my free Instagram course.
Landing pages are different from regular pages on your website because they often don't have
any links taking you to other pages.
There's no mentions of other blog posts or social media or anything like that.
The sole purpose of the page is to get you to sign up.
Now, this is super valuable to any business because capturing someone's email allows you
to communicate with them at your will and ultimately convert them into customers.
Did you know that email converts nearly four times better than social media?
That's why you'll always hear me talk about the importance of an email list and encourage
you to start building one right away.
There's many different landing page builders ranging from doing yourself on your own website,
which is what I personally do, and I use thrive architect or using a dedicated landing page
builder like lead pages or click funnels or finally doing it inside your email marketing
software.
Like with ConvertKit.
In today's video, I'm going to specifically focus on using convert kids free landing page
builder, but the strategy that I implement and teach you can be applied to any landing
page no matter how you build it.
So first things first, if you're not already a convert kit member, I highly encourage adding
this software to your business.
It allows you to build your email list, send out mass broadcasts, and will significantly
increase the amount of money your business makes.
If you aren't building your list, you're making a big mistake.
So now's the time to change that.
So again, if you don't have convert kit, don't worry, I have a link for you to get a free
membership in the description box below.
This membership allows you to send emails to up to 500 people and after that it's around
$30 a month.
So click that link to sign up and then follow me to the landing page builder, which is also
linked below.
So from here you'll be able to choose from a ton of really beautiful pre-made templates.
And as you can see they're all different styles.
So depending on what your business is or what niche you're in, there's definitely going
to be a template here for you.
So what I suggest you do is actually hit the preview button on the first one and that's
going to allow you to click through each template and look at it in depth and really be able
to choose which one is the best for you.
Okay.
So you can just simply toggle through them on the left hand side here and you'll notice
that some include different features.
For example, this one has a video element whereas this one is simply a opt in page.
Okay, this one also has a video sort of in the background playing.
Um, this one is more so for a webinar signup.
However, when we get into actually editing these templates, you can change it to say
whatever you want.
So it doesn't have to be about a webinar even though the template suggests that.
Okay, so go ahead and find a template that works for you.
I think I'm going to choose this one.
So all I need to do is press the choose button in the top right.
And that's going to open up the template for me to edit.
So the first thing you want to do is go ahead and change the name of the template.
So for me, I'm just going to do YouTube video template.
Okay.
And you can obviously change that to whatever you want, whatever makes sense to you.
Now from here you can see the template is completely editable.
By clicking on this text, I can go ahead and select it, I can change it to whatever I want.
Um, and same with this text over here.
Basically everything is editable.
So go ahead, click around and sort of start filling out the text as you see fit.
Now before we start, the big thing about landing pages is that you need to be offering something
of value.
So for example, like I mentioned earlier, oftentimes you will see a landing page that's
offering a free checklist or a PDF or some kind of downloadable item.
This is really important because by giving something away for free that actually provides
value to someone, they're going to then trust you and see you as an authority in your industry.
Okay?
So if they learn something from you, then they're going to definitely open up any further
emails that you send them, and that's what's really powerful about an email list.
By putting your customer first and giving them stuff for free later on, when you ask
for them to pay for something, they're much more likely to do it.
So this one is for a free ebook.
Like I said, it could be a ebook, it could be a video, it could be a download, it could
be a chapter from your book.
It could be literally anything, even 10% off your online store.
So again, depending on who you are, what your business is, this is going to be different
for you.
So I'm just going to go ahead and edit this quickly while I'm editing the landing page.
Let's talk about our sponsor for today, which is Skillshare.
I've talked about them before and will again in the future because they're such a fantastic
company that provides thousands of inspiring classes to help you hone your skills, learn
something entirely new, or just exercise that creative muscle.
Some of their topics include marketing, entrepreneurship, productivity, design, photography, video,
and more.
I personally love Skillshare because the classes are actionable, short and value packed.
No matter what you want to learn or what skill level you are, Skillshare has a class for
you.
Two Classes I recommend that will compliment Today's tutorial are one, storytelling for
leaders by Keith Yamashita.
Learning how to story tell in your email marketing will really help you connect with your audience
and make more sales and two, introduction to SEO by Rand Fishkin.
This class will teach you the fundamentals implementing SEO in your marketing, so the
effort you put into your business comes back tenfold.
If you would like to try out Skillshare, then click the link in the description box below.
The first 1000 people to click that link will get two free months of premium membership
so you can explore your creativity.
So so far I've just changed the text here to say, learn how to build your email list
with a beautiful landing page.
I've also added some extra information that says in this guide I will show you my step
by step process to building a landing page that converts like crazy.
Okay?
So everything that you put here needs to be simple yet clear about what they're going
to get and why that might be of benefit to them.
So then over here I changed the text to say free guide and just fill out the form below
to sign up today I'm just going to say fill out the form below to receive your guide.
And what you'll notice here is that people can enter their email address.
But what I really suggest doing here is adding their first name as well.
This is going to allow you to address them by name later on when you send them emails.
And that's really going to help build up that relationship as well.
So to do that, you just have to press the plus icon here.
And on the right hand side you'll be able to choose first name.
Okay.
So you can change the label text to say your first name or first and last name, whatever
you want.
So I'm just going to leave it as the first name and I'm also going to change the order
here.
So if I hover over the first name box, you'll see this little icon show up on the left here.
Only I have to do is drag that up above the email address field and now that's the way
that it will display.
I think this makes more sense and people are used to writing their name first and their
email second.
So I'm also going to go ahead and change the text of the button.
Now the button on a landing page is super important.
You need it to be eye catching and you need it to be clickable.
Okay, and by clickable, I don't mean physically clickable, but it actually encourages the
person to click.
So here I could write, download the guide, oops, I could also write, give me the guide.
So when someone clicks that, they know exactly what they're getting, they know why they're
clicking it and the button is sort of encouraging them to do so.
So I'm going to leave it like that.
But right now this Brown color is not really eye-catching.
So by clicking on the button on the right hand side, you're going to see additional
settings here and one is the background color.
So I'm going to go ahead and click that and just drag around the slider here until I find
something that I think looks good.
So maybe a blue like that and I'm going to change the font to white.
Okay, so I think that looks a lot better.
I'm also going to change the size of this text so that it goes on one line.
So again, I'm doing that on the right hand side here and I'm just going to bump it down
to 14 and that put it all on one line.
Now when you click on this text here, you're going to find different options on the right
as well.
So you can change the font weight.
So I can make it bold.
Um, I can make it normal and I can change the font color.
Something that is missing from here is the ability to italicize something.
But you can still do that by selecting the bit of texts that you want to change.
And you'll notice this little pop up came up where I can select the italics link.
So I'm not sure why they don't include it on the right hand side, but it is there and
if you use it right, it can really emphasize a specific words.
So that's how I've used that.
I'm also going to change this to bold and I think that looks pretty good.
So this template also has some extra information on the lower half here and it has a place
for me to put a picture of myself and sort of explain a little bit about me and any additional
info that I think is important.
So again, it's really important that we're not saying, Hey go follow me on Instagram
or anything like that on this page.
The only thing we want to do on this page is encourage people to download our guide.
Okay.
So I'm going to quickly fill this stuff in and I'll be right back.
All right.
So I just filled out this lower section here and instead of writing about myself, I wrote
more about why an email list is important because again, you want this page to only
encourage someone to do one thing.
And for me, that's to download this guide, right?
So by telling them further information about the importance of a guide like this, then,
um, I will ultimately get more signups and more people on my email list.
I also ended up changing this section to a testimonial section because I do think that
that helps to have social proof, um, that basically tells people that, yeah, Alex knows
what she's talking about or this guy does great, or whatever it is that you're giving
away, um, is worth it.
So I've added that here.
Now the last thing that we need to do is change this image in the background.
So right now, while this mountain is beautiful, it doesn't really give off the vibe that I
want and it doesn't directly relate to what it is that I'm trying to give away here.
So I need to do is go to this icon on the top right here and you'll see the background
image section.
So just go ahead and click replace image.
And the awesome thing about this convert kit landing page builder is that you can either
upload your own content or they've actually integrated Unsplash, which is a great stock
photo site.
And you can go ahead and click on that button and basically search for anything and be able
to choose through all of these really high quality images that are completely free for
use.
You can also link your Instagram and pull images from your own Instagram, if that makes
sense for you.
So I'm gonna use Unsplash and I'm just going to search for an office photo and I'm going
to take a peek at what we have here and maybe click something like this.
So I've chosen this image, but it doesn't actually work that well.
As you can see, it's a little pixelated and all of my texts sort of gets hidden.
So I'm going to go back and I'm going to pick a different one.
I think what I need is something a little bit darker.
So maybe something like this.
Okay.
So this is better.
But again, I'm losing my text here.
So what I can do is I can change the color of my text, um, but it's still not really
gonna work.
So instead I'm going to go back and get a different photo.
I definitely need something dark or something colorful like this.
No, I don't like that either.
So basically, you know, do your thing.
If you can find an image that works for you, amazing.
If not, what you can also do is just change the background into a color.
Okay, So I'm going to change the opacity of the image down to zero.
And now I just have this black background.
Now I can go ahead and change that to any color.
So Amy, something like that, which is nice because it is not taking away from this big
blue button that I want you to click.
Um, but it's still adding the value that we want to have.
So at this point we have changed the text to be descriptive of what we're offering.
We made our button, very eye catching and bold.
We added a first name field to the optin form and we added some additional information on
the bottom here, encouraging people to sign up for our item.
So at this point our landing pages done, it's basically ready to go live.
But the next thing you need to do is make sure that you've connected it with your free
product that you're giving away.
So to do that, you're going to go to the mail icon on the right and you're going to want
to click this box that says send incentive email.
So basically what that means is that once someone signs up, but they're immediately
going to be sent an email, and within that email they will be able to download the item
that you promised them.
So we're going to go ahead and click on edit email contents.
And from here you're just going to choose the email that you'll be sending from and
you're going to update your subject line.
By default it says important, confirm your subscription, which is okay, but it's not
great.
I'd rather change this to here's your free email list building guide.
Okay?
So that means that when this email drops into someone's inbox, they're going to know right
away what that email is and what's inside of it.
So then you can go ahead and change this text here to say, you know, thank you for signing
up, really excited for you to check up the guide.
Um, if you want to include some information about you and your business, you're more than
welcome to do so.
But the point here is that we are delivering the item that they signed up for.
And the way that that works is with this button.
So this button, the destination or the download is going to be linked to it.
And we're going to do that in just a second.
But the first thing you need to do is change the text of the button.
So this operates in two different ways.
One, when someone clicks this button, they're going to confirm that they are happy for you
to send them emails, okay?
They're basically saying yes, it's okay for Alex to email me from this point on by clicking
that button.
They're also going to download their item or if you're going to send them to a page
or video or whatever, you can do that with this button.
So I'm going to change this text to download the guide.
And then once I'm done here, I'm just going to go ahead and click that X and then we need
to finish this section here.
So for me, I want them to receive a download when they click that button.
So I'm going to click that and then I can go ahead and choose a file from my desktop.
Okay.
So that's where I would link the guide that I'm sending them.
If you wanted to send them to a webpage or a video or something that's just hosted somewhere
on the internet, you can add that link here.
Okay.
So once you have that set up, basically your landing page is ready to go.
So all we need to do is hit save.
And then you're going to hit the share button right here and you'll be given a link.
So I'm going to go ahead and copy that, open a new tab and paste it
and there it is.
Okay.
This is my real live page.
It's fully hosted on the internet.
I don't need my own website.
ConvertKit handles that for me and basically I can share this anywhere.
So I can put this in my Instagram bio, I can share it on Facebook, I can put it in the
description of a YouTube video, I can post it on Twitter.
Basically you can share this anywhere, which is the beautiful thing about it.
It's a simple landing page that has one purpose and when you share it, people are going to
sign up, join your email list and from there you're going to be able to communicate with
them as regularly as you want and really increase your sales in your business because email
converts so amazingly.
So, um, that's basically how you do it.
I suggest testing that it works.
So definitely go ahead, put your first name and your email in and say, give me the guide
and see what happens from there.
If you need to make any tweaks to the incentive email, then you can go ahead and do that just
by heading back to this mail icon section.
So you can also definitely go ahead and click around through the other settings that are
here and there's nothing too crazy that you really need to know about if you want.
The very last one allows you to add some SEO and analytics.
So SEO is really important to having your webpage rank in Google.
So if you wanted your page to show up in Google when someone searched for you know, Instagram
guide or email lists guide, whatever it is, you're going to want to add that to the title
here and to the description.
So this is going to give your site some made a data is what it's called.
And that's going to tell Google what this page is about.
You can also hook up your Google analytics and Facebook pixel among a few other things.
Um, so that's totally up to you if you want to go that way, you definitely don't have
to.
And if you have your own website, like you're not using ConvertKit.
And you're making a landing page on your own website, you probably already have Google
analytics installed and you don't need to mess with that.
So that is how you build a beautiful landing page in convert kit for entirely free.
So again, everybody that signs up for this is going to be added to your convert kit membership.
And as long as you have under 500 people, uh, you can use the platform entirely for
free.
So again, the link to sign up is in the description box below.
Um, yeah, I hope you guys learned something new today.
I hope you enjoyed this video.
If you did, please hit the subscribe button below and hit the notification bell to be
when I upload next time.
So that's it for today, guys.
Thanks again for watching and I'll see you next time.