Hey everyone, Jason here, digital marketing consultant and certified canva creator.
And in this canva tutorial weíre going to be taking a look how to put together a awesome
lead magnet to grow your list and propel those leads into customers.
So letís go ahead jump straight in my screen and thereís a time stamp table of contents
as well as a playlist to other tutorials to help you get up and running with canva, and
show you the power of canva.
So here, the first thing I want to point out is weíre going to be doing it 8 and a half
by 11.
And there are a couple of templates that we actually have to choose from.
So inside of canva here, we can click browse all and this will pull up all of the templates
that we have access to.
There are couple I want to point, just kinda highlight, so you can go through them and
see if any of the templates that are inside of these designs will help you in creating
your lead magnet because there are a lot to choose from.
So the first template under documents, I recommend you checking out is report, and then if we
scroll down here to education, if youíre putting together something thatís kind of
fill in the blank style, then definitely checking out worksheet and lesson plan templates would
be great.
And then under marketing, not infographics, but if we scroll a little further, youíll
see newsletter and proposal.
Proposalís actually my favorite so far.
And then we can scroll again to ads, you will see magazine cover and media kit.
And all you have to do is click on each one of these and then it will load up a blank
canvas.
And in this blank canvas it will automatically show you the templates that are available
for this type of canvas.
So you can just scroll through and see if there any templates youíre interested in.
So I recommend doing that for each of the one of the ones I pointed out because one
of them is bound to have a template that you can see yourself modifying for your own lead
magnet.
For me Iím actually going to go straight to proposal to save us some time and then
at the end of the video Iíll actually go through some examples of previous lead magnet
that Iíve put together.
So make sure you stick around for that.
So here, there are two things that weíre going to go through.
Iím going to go through using just a proposal template to be quick and dirty as fast as
possible, and then Iíll show you a, how to put together your own template if you donít
like anything thatís here.
And after scrolling through a couple of these templates, Iím going to go ahead and use
this one.
So we just click and we click again.
It will automatically load it here into our canvas.
Iíll zoom in a little bit and then weíll add new page as important as you add new page
and then we can click on the second template.
Whatís nice about these is their very clean, their designed to have a lot of text but they
also give you spaces to just insert stock images which is something I really like.
Because we donít have to spend time making our own images.
So this is obviously not a marketing proposal, this is going to be a lead magnet for video
marketing.
So weíll type in video and marketing.
Switch that up a little bit because marketing wasnít fitting.
And when you have a text box like this, youíll see these are actually 2 text boxes.
And you can come up here and click ungroup, and then youíll be able to individually move
the 2 textboxes.
So you can see that I move this up like this, but if I control Z here, and I try to do the
same thing, itís going to make the whole thing bigger.
So just keep that in mind when youíre using elements that already been put together for
you.
If you click on it and you see ungroup, that means you can ungroup everything and then
change the size of the individual elements or all of the elements as Iíve done here.
So black is a little boring.
So weíll come up here and Iím actually going to change the font so there lots of different
fonts here and we can just click and change it to whatever color we like.
Whatís cool is even if youíre just using the free account you can load up up to, I
think 3 or 4 colors.
So if you have brand colors, you can just load them up here and theyíll always be available
to you inside of every single one of your design.
And some of the elements inside of canva can actually be changed color, and if they can,
then you can just click on them and youíll be able to change the colors.
So weíll change it to orange or turquoise or blue.
Weíll do blue.
Well, hmmm.
That doesnít look good.
Weíll do turquoise, whatever.
You can always change back and change the colors if you donít like the way that the
way that they look.
And as you can see here, Iím just changing the colors so that it matches my brand more.
And instead of this funny looking eye, Iím going to remove that, what we could do is
we could come down to elements and we could search for something.
So weíre doing video, I could click on this guy and make it nice and small and just have
a play button over the name of the company for this.
Or we could just search marketing and see what pops up for us.
And we can either look at photos or weíll look at graphics.
In this particular instance, weíll look at graphics.
I like the way that one looks.
That looks great.
So weíll go ahead and remove that one.
And this one is free and you can change colors.
So weíll change it to white and then weíll make it nice and small, and center it over
ACT marketing.
And just like that, in a few minutes, we have a cover for our lead magnet.
Now, this image here, maybe I want a different one.
Letís go to my uploads and see if I have anything better.
Letís say I wanna use this picture so I can click and drag, and whatís cool about using
templates is you can see Iíve clicked and drag and just moussed it over the image that
was already there, and it automatically cropped and formatted it for me.
Okay, so here we go, all I need to do is change the name and boom, weíre done.
Thatís it!
Thatís all there is to it.
Weíve literally just put together the cover which is the hardest part.
And we were just using a basic proposal template.
So Iíll scroll down here, the first thing weíre going to do, Iím going to jump cut
ahead to changing all of the fonts and colors to what I want.
And once Iíve done that, itís very important that you do choose one or two fonts to use
for your entire lead magnet.
Iíve seen some lead magnets in canva where every single page has a different font, we
definitely donít want that.
We want congruency.
And once I click duplicate, I know that I have a second page thatís just like this,
and now I can scroll back up, so you can see I have two because Iíve clicked duplicate.
Now we can modify it for whatever pieces of content or images we want to have on the page.
So maybe this is step number one, so I click step one
and call it the viewer.
And then we can go through and enter in our own text.
And at the bottom here I recommend changing it to a call-to-action.
Remember, the whole purpose of the lead magnet is to help move a new lead or prospect into
doing business with you.
And the best way to do that is to give them an opportunity to give you a call or to take
a look at the next whatever next sales message you have.
So weÖ what we can do is we can do is we can actually highlight this and we can come
up here to the top right and click link and enter a URL that we want people to be directed
to.
And then when we export this as a PDF thatís actually going to be a hyperlink that they
can click.
So if someoneís scrolling through it, and they go oh actually I do wanna book a call,
or I wanna learn more.
They can easily click there.
So I really like doing that because it make sure that the lead magnet is actually helping
propel people through your sales funnel but it also not kinda blatant in your face or
getting in your way of the information you want to deliver.
So does that it for putting together a lead magnet with a template.
I really like this template, and of course, if you donít then there are plenty of other
templates that you can choose from.
And there are plenty of other designs you can choose from.
Remember, in the beginning you can go through magazine, media kit, we have a, program was
okay.
I didnít really like the one they have in program.
I using proposal right now but you also have newsletter, you have worksheet, you have lesson
plan, and then thereís one more, and then you have report.
So everytime you click on one of those youíre going to get a different set of templates.
So, if youíre still watching and youíre getting some value, go and hit that like button.
What I want to do now is show you a couple of examples and then Iíll show you how to
build a lead magnet template from complete scratch.
So one of the examples I have for you here is a analytic checklist lead magnet we use
for our agency, and it just walks people through things that are wrong with their analytics.
And one of the things, I reasons wanna show you this is because number one you can see
itís extremely simple.
Iím gonna show you how to put together this template in a moment.
But also if you have graphics or images, one of the things thatís really nice to do is
to use a rectangle and put it behind and the slightly down so you can see that this is
actually an element thatís behind the image, and if we bring it up itís the same size.
But if I control Z bringing it down a little bit casts this nice shadow.
The other thing I like to do with lead magnets is have a why fix it, or why this is important,
pro tip, or important note.
in each section and I like just having a nice little image and then a grayed out area where
it talks about the pro tip is or the importance of what they are reading.
So itís a great way to kind of add commentary to the facts or how to information that youíre
providing and I find that itís also a great way to handle buying objection.
So letís go ahead and put this lead magnet together.
We definitely have some other examples of lead magnets here.
This is one that is put together in a previous video.
So if you like the way this one looks, link in the description to that canva tutorial.
And that canva tutorial also walks you through how I put together these using presentation
templates and the presentation format.
So letís go back to our awesome design, and letís make one from scratch.
So Iíll come down all the way down here and Iím going to add a new page, and to make
one from scratch, there are only a couple of elements that we need.
The first thing we need is rectangle then we need some text, and then an image, and
then weíre all good to go.
So first weíll start off with the rectangle, weíll bring it up here and just bring it
to the top of the page.
There we go.
And the next we just need some text for our headline.
So we can go through here and actually choose one of the group texts that they already have.
Letís go and choose this one.
Again, pay attention to your fonts so, this is probably a different, yeah itís probably
a different font.
So Iím going to immediately change it to the fonts Iíve been using throughout the
rest of this tutorial.
And of course you can choose whichever ones you want.
And we need to resize it, and youíll see here that itís pulling up and itís not bringing
video and marketing on the same line which I wanted to.
Weíll click and drag.
Weíll get it in the right place, weíll get it in the right place first, and then we will
click ungroup.
So now that weíve ungrouped it we can click the video marketing, and click and drag so
thatís actually one line.
Now we can select both of them.
Bring them up, video marketing playbook, center it.
Youíd probably put playbook in the center to make it look a little better.
Change the text to white.
And now all we need is our logo and our image, so Iím going to go to uploads here and letís
choose another image.
Weíll choose this one, this one looks halfway decent.
Weíll click and drag center it with the top, and then weíll just click and pull until
its covering the entire page.
Then we can click and center it or get it to cover up the rest of the canvas.
And actually this is a pretty poor example since it looks like thereís supposed to be
something there.
So letís go ahead and use an element to get some to make it not look like thereís so
much space.
Iím just gonna type in video marketing, click on graphics, and luckily cause Iím using
the Canva for work, I can use this one.
So weíll click and drag that one in there, and now we have video marketing playbook and
like that.
So not as glamorous as when we are doing the template but just to show you that it doesnít
take a tremendous amount of work to put together a title page.
So now letís go ahead and put together a page that we can use for all of our content.
So weíll go to elements, Iím clicking all over the place here.
Alright so, weíll go to elements and this is kind of my go-to just default if Iím trying
to put together something quick.
And just give it a nice value-driven look.
So weíll come up here, weíll make that, and this is going to be our page counter,
and we will copy and paste this, and weíll bring it down to the bottom.
And weíll give it a nice bottom border as well.
So again, it doesnít have to be super complicated.
I mean itís just about taking the text and valuable information you have for your prospects,
and sprucing it up a little bit.
So weíll go to text, put in the page number 01, make it white and then weíll click and
drag it up and center it with that.
And now we have a way to count the page numbers and we have a nice bottom border.
We can change the bottom border color but essentially this is all you need for your
blank template and now you have this great canvas where you can put all the text, and
images, and diagrams that you want.
And with that, that concludes it.
So weíve built 2 lead magnets here and Iíve showed you some examples of other ones.
And if you have any questions, go ahead drop them in the comment section below.
I read and reply to every single one.
And make sure you hit that like button and subscribe for more in depth canva tutorials
just like this one as well as other videos to help you get more leads and subscribers
to your email list and sales funnels.
So until the next video, hit that like button, subscribe and keep building the business you
love.