Do you find the thought of going live on YouTube scary? In this video, I'll share my top YouTube
live streaming tips for beginners so you can get started right now.
You'll learn what to do before, during and after your live stream so you can get more
views on YouTube channel. Hello, my name is Herman Drost. If you want
to grow your audience on YouTube and generate traffic, leads, and sales on autopilot hit
the subscribe button and hit the bell notification icon to be notified about future videos. Here's
what you need to prepare before you go live. Number one, prepare your topic and content.
Create a list of bullet points on a specific topic so you'll stay on track throughout the
live stream. Usually, I put these in a Google document so I can refer to them while I'm
live. This helps me to stay on track so I don't just waffle on about a particular topic.
Number two, prepare graphics. Instead of talking all the time and maybe boring your viewers,
add some graphics to spice up your presentation. I use Ecamm Live for my live streams so I
can just drag and drop any graphics or pre-recorded video onto the screen. I'll place a link in
the card if you want to watch my review of Ecamm Live. Another way to present your live
stream is to use a series of slides. I sometimes prepare a number of slides in keynote which
helps the viewers take notes during the live stream.
Number three, set up your watch page. This is the page that you can schedule for your
live streams. Your watch page may rank in the search engines. It's a good idea to share
your streaming link 48 hours before you go live. Subscribers will be notified about your
live event on the YouTube homepage at youtube.com. Subscribers will also see the live stream
appear on the What To Watch Next. You can notify your subscribers through the community
tab, you can email your list, you can notify people on your social media sites. Number
four, optimize your watch page for SEO. Make sure you add a great title and description
for your live stream. Add your title in the tags as well as related keyword phrases. This
will help it to be discovered in the search engines. You can also re-optimize your title
description tags after you finish going live. Number five, test your set-up. Make sure your
lighting, camera, backdrop, microphone, and internet connections are all set up correctly.
If you're going live from your mobile phone, set your phone to Do Not Disturb so your live
stream won't be interrupted. Also if you're going live from your mobile phone, make sure
it's in landscape mode otherwise you get the black bars in the portrait mode. If you want
to know how to go live from your mobile phone, whether it's an iPhone or Android device,
click the link in the card. Here's a big tip to overcome the fear of going live. Focus
on your message instead of thinking about how you look or how you sound. Okay, you're
all set now, you're ready to go live. Here are my tips for when you're live. Number
one, introduce your topic. Resist the urge to greet viewers at the beginning of your
live. Most of your audience is going to come from the replay, so you want to get straight
into the media content by introducing a hook at the beginning of your live. You can ask
a question or state right away what to expect during the live. You'd also tease viewers
about what they'll receive at the end of the live if they continue watching. This will
help keep viewers engaged while watching a replay. If your live stream is 20, 30 minutes
to an hour long, you'll get a lot of watch time from your video. This will help you to
speed up the process of getting 4,000 watch times on your channel so you can monetize
it. Number two, introduce yourself and your channel. The purpose of doing this is for
the replay. First-time viewers want to know who you are and what your channel's about
so they'll be motivated to subscribe, and you want to get more views and subscribers,
right? Number three, greet your viewers. Spend a
few moments greeting your viewers so they'll know that you'll be engaging with them during
the live. Invite them to ask questions on the chat or on the comments and that you'll
answer questions after you've given your presentation. Number four present your content. Try to keep
on topic during the live by following the bullet points that you prepared ahead of time.
You can monitor the questions on the chat and if it relates to the topic you can answer
them right away. Questions that are unrelated to your topic, you can answer after your presentation
so you can stay on track. Number five, tell viewers to like the stream. When viewers like
the stream, it sends a signal to YouTube to promote your live. You can also remind viewers
to leave a comment particularly for those that are watching the replay. You can also
ask your viewers to share the content with their friends on social media sites so you
might get more viewers attending the live. Number six, add a moderator. If you get a
lot of people on the live, it might be hard to keep track of the comments. You also might
encounter spammers and trolls in the comments, which will be hard to get rid of if you're
just doing it by yourself. If you get a moderator to assist you, it'll help keep the chat stream
clean and you'll be able to focus on your content.
Number seven, give a call to action at the end of your live. Now that you've presented
great content to your viewers, give a call to action such as recommending your products
or your services. Tell them to check out your Facebook group or recommend one of your products.
You can also ask suggestions for future live streams. You can also recommend a playlist
that's related to your live stream topic so you can binge-watch more videos on the YouTube
channel. What do you do after you've finished your
live stream? You might want to optimize your title description tags based upon the content
that you just delivered. If it's different to what you prepared before you went live,
you can do it now. You can also add cards and end screens that link to other videos
related to the topic you covered. If there are any segments on your live that you want
to remove, you can remove them using YouTube's video editor. You can edit the beginning,
end, or little sections of your video. The great benefit of doing this on YouTube is
that it doesn't affect your comments and rankings. Number two, promote on social media. Promote
your live stream on your social media sites outside YouTube so your content will be exposed
to a different audience. Number three add it to a playlist. Wait a day or two then add
your live stream replay to a playlist that's related to the topic you covered. Number four,
create a blog post. Get your video transcribed and create a blog post with your transcription
in the embedded video. You can use a service like GoTranscript to get your videos transcribed.
I'll place a link in the description below this video to GoTranscript. The great benefit
of creating a blog post from your live stream is that it can be found in Google. You not
only have the possibility of your video ranking in YouTube search but also your blog post
ranking in Google search. Let me ask you a question. What is your greatest
fear of going live on YouTube? Post your answer in the comments below. I'd love to read them,
and I'm sure others would too. Here are a few important things to keep in mind when
going live. Number one, don't worry if you don't have an audience. When I first went
live on my channel I had no audience, but I just kept going. The key is to just do it
because videos on YouTube can get found in the search engines. The live video that you
did several weeks ago may get ongoing traffic month after month, year after year. Number
two, talk as if you're talking to your best friend. One of the easiest ways to overcome
the fear of going live is to imagine you're talking to your best friend over a cup of
coffee. This will help you to keep relaxed during the live so everything goes smoothly.
Number three, have fun. Choose a topic that you enjoy, know a lot about, or your viewers
have requested. If you enjoy a topic and engaging with your viewers, time will pass by really
quickly. You may have thought you're only on for 10 minutes but it easily became an
hour. One of the greatest benefits of going live is that no editing is needed. After you
finish going live you don't have to spend hours editing your video. That's a huge time
saver. If you want to know how to go live from your
mobile phone, whether it's an iPhone or Android device, click the image below. You'll be able
to download my free checklist on mobile live streaming. Make sure you watch my other live
stream videos over here. Thanks for watching, and we'll see you in the next video.