When is Fortnite coming to Android? So,
uh, about that. We're going to be
launching the Fortnite beta on Android
this week and players with Samsung
Galaxy devices are the first to be
invited starting right now. Hello folks,
welcome back to vidIQ, my name is
Rob. If this is your first time here we
are the youtube tool and channel that
aims help you get more views in less
time and we have a perfect example of
how to do just with something
that's organically growing right now on
YouTube which is a trending topic with
channels riding that wave let's get
straight into it. We've talked about
YouTube gaming channels before with a
guide on how to start one in 2018, we've
also talked about how channels can niche
down and create content on topics we
know are going to be popular which can
help channels grow over a thousand
percent in two weeks, both videos are
well worth watching for any Video
Creator. But what about this, a channel
with just three hundred and fifty
subscribers with a video less than 24
hours old, but appears second on YouTube
search for Fortnite on Android. It
already has 75,000 views which is over
21,000 percent the subscriber size of a
channel. This is the sort of gift from
the YouTube gods that can kickstart any
channel of any size at any time because
it is all down to timing. You see it's
not just this video which, incidentally,
has added another five thousand views to
it since I started making my video here,
which has pounced on this rare
opportunity. A casual glance down a
search page for Fortnite for Android
reveals more channels competing with big
channels for this red-hot news story
that's bringing in an audience hungry
for information. To give non-gamers a
little bit of context. Fortnite is one
of the most popular video games on the
planet right now,
15 million plus YouTube searches alone
every single month. This game is
available on computer, it's available on
iOS, iPhone devices.
The one platform that's been starved of
it so far is Android. This has created
huge demand for something that people
cannot get their hands on so there's
been all sorts of stories about the
release dates and rumors and then all of
a sudden the developers answered that
question in an announcement at a Samsung
event which took many by surprise. I can
bet you there were thousands of video
creators watching that livestream and
suddenly seeing the announcement and
thinking: I need to jump on this straight
away. Everything else put aside, I need
to get a video out as soon as possible
before anybody else. This is not a tentpole event,
this is a sudden white hot trend
event which video creators need to ride
the wave of. Imagine if a trailer of the
latest Star Wars movie was released
without any pre announcement. Imagine if
Dwayne, The Rock, Johnson announced that
he was retiring from acting and
returning to wrestling full-time. Imagine
if a president, of any country, resigned.
To put it another way: things that you
cannot predict that you have a passion
for are YouTube gold. So what are the
telltale signs of trending topics? Well
let's try the YouTube's search bar. All I
need to do is type in Fort and the
second autocomplete suggestion is a
Fortnite Android, if I type in
Fortnite the search
narrows down to more
Android search terms. And if I complete
the search term Fortnite Android
YouTube will suggest all of those
longtail keywords where a small video
creator has a better chance of
potentially making an impact. If we jump
into a search page, this is where some
really handy vidIQ tools can help us
out. The vid IQ keyword score tells us
everything we need to know in an
instance: high search volume versus low
video competition. Demand currently
outstrips supply. If we enable inline
keywords we can see what video tags each
of these successful videos are using. As
you can see, along with the titles, they
are very specific to the core keyword
Fortnite Android. We can drill
further into the keywords. Let's scroll
down to our hero video and click on the
Fortnite Android keyword and that will
show you how it's trending over time.
With our keyword inspector the evidence,
again, is pretty clear. If we look at the
video itsel,f oh look, it's gained another
10,000 views since we last checked.
As for those video tags, well the
argument will continue to rage on about
whether tags are important in 2018.
Suffice to say, this video crater
decided to add very specific and
relevant tags and every single one of
them is ranking on YouTube... But when it
comes to the games you need to be able
to answer questions that nobody else can
answer, faster than anyone else or better
than anyone else. We said this in our "How
to Start a Gaming Channel in 2018 Video"
and from that with the hero video in this
case we have the perfect evidence.
Now it's not the best answer to the
question of Fortnite Android but it
is the first and that brings us on to an
interesting question of quality versus
quantity. Sometimes you just have to get
the video out there before anyone else
in order to satisfy the immediate
demands of the audience. And this is a
YouTube fundamental, it applies to
everybody. It's not just for video gaming
video creators, if you need an example
vidIQ has been riding the wave of a
trend for the last month. When those blue
youtube hashtags starting appearing below
videos a few weeks ago we decided to
pursue a topic and we made sure we
were one of the first channels to get a
video out about them. The result? We've
sat at the top of the search rankings for
YouTube hashtags ever since. Now as you
can see the, keyword score is terrible
because three weeks later every video
creator interested in this topic has
produced content. But the devil is in the
detail. As vidIQ's keyword inspector shows
interest spiked on the 19th of July, the
day we released our video, hours after we
learned of the feature. And, of course,
with any successful video we always
recommend doubling down on that content.
We practice what we preach, which is
exactly what we did so now we sit at
number one and number two for YouTube
hashtags. Now of course YouTube hashtags
is nowhere near as sexy as a Fortnite
for Android except for our audience
which is you. And the power of being
first and at the top of a search
rankings can have powerful results. With
two videos from the same channel ranked
one and two for a search term we have a
very unique opportunity to take a look
at the click-through rate.
For the video ranked second
click-through rate averages a fairly
low 2.7 percent climbing to just under
4% on its best days from 50,000
impressions. Contrast that with a video
that hit the trend just at the
right time surged to number one in the
rankings and has been there ever since.
Click-through rate averages 9.4%,
peaking at 16% which
is huge and this all comes from 132,000
impressions. We're not
scientifically saying that if
you have a video ranked number one in
the search terms it's guaranteed to get
three times as many clicks as the video
ranked second, but it is prime real
estate on YouTube, and any prospective
buyes of the content you've typed in
the search term see your property first.
That's why you should be spending
considerable time and effort creating:
the best masterpiece of a thumbnail
you're capable of doing along with the
most compelling and intriguing title to
make that person click on your video. vidIQ's
very own channel audit tool
reflects this success. Our hashtag video
still has some of the highest video
velocity on our channel, it's brought in
the most watch time this month, it's
brought in the most subscribers this
month, and it's a major factor that watch
time on the whole channel is up 40 percent
this month. All of which brings us
full circle back to our hero video which
has now cracked 100,000 views. If you're
interested, I took my first screenshot
seven hours ago so this video has gained
25,000 in that time. What's
more this channel has just doubled down
on their content so it will be
interesting to see what momentum if any
the channel has gained from their
white-hot Fortnite for Android trending
video. We love delving into YouTube to
grab those success stories and share
them with you to prove that,
irrespective of channel size, it's still
possible to make an impact and
breakthrough on YouTube in 2018. And no
doubt I'm sure you have similar
success stories of when you've rode a
trending wave on YouTube. Let us know in
the comments below.
As for vidIQ ,you've seen plenty of
interesting tools fron us in this
video. We've got a full playlist here of
deep dives into those tools and if you
want to find out more about
our successful video about hashtags it's
right down there.
We'll see you on either of those videos
right, now enjoy the rest of your video
making day.