Finding good people, pisode 2 - put the word out. Have you ever had a man look?
I'm assuming, you're a man but you might be a woman who's also had a man look. In my house,
I'm often told I must have had a man look when I say something like 'where's the mustard,
I can't find it. It's definitely not in here'. Of course the man look is me opening the fridge
like this with my eyes closed and going 'I can't find it'. Because I've had a man look,
Michelle my partner usually reaches past me directly to it and says 'Here it is, you had a man
look again'. She's usually less polite than that but a lot of tradies and builders have a man look
when they go out to hire somebody and go with me. This is a funny analogy but it's working. People
say to me 'you can't get good people these days, Jon. There's no one', when what they've really
done is they've had a mad look. They haven't tried very hard perhaps they've made an ad and
stuck it on SEEK. They've probably done one of the free ones and nobody's applied or nobody decent,
they've had a man look, haven't they? You haven't really tried very hard. This is probably a good
time to refer you to episode one in this video series about Finding Good People. The one about
'Making It Appealing'. Watch that one too. Let's assume you've done that, that you have a good ad
that will attract people. Now you need to put the word out there. Putting it on SEEK is fine,
putting on that SEEK and Indeed is better. There are loads of them,
loads of those job sites. It's fair to imagine that someone looking for a job
will look on more than one of those sites but not on all of them, isn't it? So put your ad on a few,
that would be my thought. It's important and this is important to get eyes on your ad. Okay think
about how to maximise the views, how many people who might want to work for you will get to see it.
If that's not many, then that's bad and you're not going to get many good applicants, are you?
Just like if you're looking for work for your business. If nobody sees your marketing,
you own so much stuff. So sites like SEEK and Indeed and Jora and CareerOne and JobStar and
that's only a few of them. There are loads of them. They all favor new job ads and they all
push older job ads further down the page and they all have things you can do to make your ad more
prominent or push it to the top of the page. You should do that, watch how much you spend of course
but remember that the free ads are probably a bit sh*t like most three things, they're either a bit
rubbish or they're really there to encourage you to spend money to buy the better things. So expect
to pay to advertise this position. Now you might think that's enough. You put the ad on
a job ad site and anybody who's looking for a job will find it and fair enough but the
reality is not quite so convenient, is it? Let's assume you've put your ad on a couple because you
know some people use different sites and a few people search them all but not many. You might
consider you've reached everyone who's looking for work, might you but that's not everyone, is it?
It's quite a small pool of people, really, those actively looking and searching on the job ad
websites. It's also, sadly where all the people hang out who don't have jobs for a good reason.
All the people, nobody else wants to employ so you tend to find you get lots of poor quality
applicants as well and you have to sift through them to find the good ones. But there's another
pool of people you want to get to - those people not actively looking for a job because they've
already got one but are kind of almost ready to start looking for whatever reason. It would be
great if they saw your ad too, wouldn't it? So put your ad further out there, don't just put
it on those job ad websites, put your ad further out there, put it in your local paper. Perhaps
run an ad on Facebook - an actual ad not just a post. If you don't know how, pay someone to
do it. Post in local Facebook groups and on your page and on Instagram and on LinkedIn, post on
noticeboards at your trade suppliers, if they have them. Put the word out to your networks especially
your trade network. Consider a reward for whoever brings a candidate to you, the one you hire for
your network, perhaps including your employees - a few hundred bucks is quite persuasive, focuses the
mind. And finally, consider outsourcing all this to a recruitment consultant. It will cost you more
but they may have a bigger network than you do that they can put the word out to.
So remember this is only one part of a complete hiring program, if you want a free copy of the
Hiring Process that our clients use, comment 'HIRING' and we'll hook you up. See you.