Do you want to go viral and Tik-Tok? Who doesn't? and don't you worry I got you.
My guest today is Rahul Rai he has a combined over 4 million followers on Tik-Tok on two
different profiles with two completely different niches and today he's going to spill the tea on
Tik-Tok virality and niching down and creating a community of people who care and value your stuff.
You have to be obsessed with the process and not the results of the process. If you want to create
content or if you want to like build community and all this stuff you want more followers viral this
video that it's really just a game of consistency. You just have to make content every day
and that's it and then like you do it around something you're interested in it's. Like you're
probably one or two skills away from actually just blowing off the top of your potential.
My name is Kiana Danial I'm the founder of the Invest Diva Movement where our mission
is to help one million moms take control of their financial future by the year 2025. Today we'll
be talking about content creation because content creation is the basis of making more money online
and when you make more money then you have more money to invest which will help you compound much
more rapidly towards generational wealth so with that being said let's go say hi to Rahul Rai.
All right welcome, welcome, welcome, Rahul Rai, ray however you pronounce your name,
Rai, Rai like the bread, like the bread. We're super excited to have you I'm pretty
sure a lot of our audience watching have been fangirling over all of your Tik-Toks and what
has been like I've I was I joined Tik-Tok I feel like it was February 2020 and you were one of the
first people who popped on my account and first it was your other account your acting account
and then it was your second account I was like oh my god this dude knows what niching down is.
Yeah
That's what I really wanted to talk to you about because
no there are not many people who are rocking it in both ends.
yeah
And just cons like just creating content on a daily basis
yeah, it helps to not have a life I don't i don't i don't i don't do much else especially
like during quarantine because there was nothing else to do so 2020 I could just blast out content
every day and so what I've learned is like if you want to create content or if you want to
like build community and all this stuff you want more followers viral this viral that,
it's really just a game of consistency.
It's it's not of it's not sexy it's not glamorous
it's just like you just have to make content every day and that's it and and
then like you you do it around something you're interested in if that helps.
So okay I get it, yeah and I've been preaching it yeah and that like literally because we found out
how important it is to create content it's my job basically as the head of Invest Diva
now to like create the content but you run out of ideas like you have been so good to be on top of
the latest trends and um so just okay i get it that you're like you're putting as
you don't have a life but you do you're an actor and you're like you've been very very
helpful in the financial literacy field you're basically helping women which is interesting
because that's what we're doing and you're like you are helping women like that's awesome,
yeah, not many men want to do that so kudos to you for doing that but um
how do you come up with the ideas what is like do you have a process a planner just like.
Yeah so so what i'll do is uh especially on the acting side I will consume a ton of content also
like I will have times during the day especially at night like maybe before bed or just throughout
the day i'm watching tons of content so i'm sort of picking and choosing be like oh I can do
something with that and this sound is really interesting this idea between this couple this con
this conversation between this couple is really interesting oh women seem to ask their partner
this question I never knew that so now what is my version of that and then let's go improvise it I
don't really uh i don't really write stuff down but i'll voice memo them so so if i have ideas
i'm like oh look how that person's walking their dog like that that was like one of the weirdest
things that i noticed the other day is like when people walk their dog they're on their phone so
so it's like a weird it's just a weird form of me just observing the world around me as it is
and then whatever kind of peaks my interest and sort of makes me laugh or chuckle then
i'm like okay that's gotta be there's something there that's probably relatable and and i'm not
the only one that finds that funny or maybe I can make it somewhat funny and then at least on the uh
the finlet uh profile it's really if you really watch my content I'm just kind of repeating the
same stuff in different ways and sometimes it's just it's very bland sometimes it's directly to
camera sometimes it's using a trend sometimes it's using this and so like again creating content is
it's going to ebb and flow in terms of your own level of creativity but if you are able to
stay consistently in that ebb and flow that you're going to find times of like amazing creative juice
and then times where there's just it's like it's like you're flatlining but you just have to keep
doing it and and that's like again it's it's the discipline that's really what it is it's really
just discipline that helps you win in any game, side hustling, investing, content creation if
you're just the guy or gal who's more consistent and most consistent will usually end up winning.
So, so far what I've got from you is step number one don't have a life,
step number two be observant of other people which is very interesting because so if you're
not a natural and observant person that is going to be a hard task like what you
just mentioned right now that you notice how people are acting and then you take
notice and you turn it into something that you can your audience can relate.
yeah, but but it's also this is my way my way like all I ever have to give anybody in the
if if i ever give advice or whatever is my personal experience that's all I
think that's all we're just projecting but the the the arrogance or the mistake we all make
is to think that our personal experience is absolute truth it's not
You're helping, you're helping no so here's the thing because there are so many different ways of
doing things and that's why we try to interview as many people as possible because then what you say
and we can take notes and we can say oh I can do that like I didn't even think of it
think of it that way so it's always it's absolutely helpful so and there you don't have
to put a disclaimer here we know that this is your way and we're truly appreciative of you sharing
but um I wanted to ask you a little bit about what got you to
actually have two profiles yeah and um can you can you do you regret that at all?
No, I don't regret it um I just figured it would be very confusing if on one profile I was doing
like all this acting stuff and then talking about um finlet and investing the the two profiles do go
together uh because the whole blueprint for my acting career I've just completely laid out the
people which is a blueprint I think that they can use in whatever niche or whatever industry you're
in if you're a plumber or a carpenter you're we all just need leverage and attention is a
form of leverage you can uh financial literacy and understanding language of money is another form of
leverage because then you know what to do with the money once you get it. um But I had enough content
I think at least in my head to have two separate profiles also on Instagram because I started on
Instagram I had two profiles so it just kind of made sense to have two Tik-Tok profiles,
two YouTube accounts, two Twitter and and kind of do that but they do go together in a way.
And how many pieces of content do you create per day for each profile?
If we're talking about like pandemic, pandemic I was making like 18 pieces a day on the acting
profile and then another nine pieces a day on finlet so that was twenty-seven pieces a day
every day seven days a week. If I was hungover it didn't matter if I was sad it didn't matter
if I was just not feeling it didn't matter if but there was absolutely nothing else to do
and now I've had to balance other things that are just coming to light and other opportunities
so now I've dropped it down to just releasing three a day on each. But I still make content
when the ideas just pop I just so like after this I'll probably just make content
And now your acting clarity career is actually kind of picking up and you're doing other things
you're creating funnels and you're doing all sorts of stuff so
um you're actually like trying to create a business out of this as well right?
Yeah, I mean I was side hustling a little bit doing merchandise trying to explore ways
to monetize the attention because it's one thing to get attention then to monetize it
is like to monetize it beyond the creator fund and for ad sense on youtube um although youtube
pays like extremely well I've heard um and that was just another exploration and then from there
I realized oh what would actually be a cool long-term side hustle is to help other fellow
side hustlers uh find the right resources so that they can get the right fundamental. I'm what I've
come to realize I'm all about fundamentals if you have the fundamentals then you can do all the
flashy stuff after so when it comes to investing just learn the fundamentals when it comes to side
hustling learn the fundamentals so if I can if i can keep you from not wasting time YouTubing
and googling how do I feel, how do I drop this and I'm like read these books take this course
now you cut out a lot of wasted time and you can spend that wasted time doing and reading
and researching and taking the courses so that you can get on the treadmill much faster so now me my
whole job as an affiliate marketer which is just for my own mental like understanding is that I
want to help people accelerate their progress to creating the life whatever they whatever they
want whatever passion they have to help them monetize it and get on that trend more faster
So good and I'm so glad they brought up affiliate marketing because that was going to be my
next question and I know you I mean it's all about creating value for other people like that goes
with content and actually selling people and or if you're an affiliate. So um if we can get a little
bit of tea out of here um yeah between affiliate marketing and acting which is your passion
and then actually starting your own business because I also noticed that you now have a lead
magnet and you're trying to yeah so which one is the easier one to start out with? in your opinion
um well, uh it's it's interesting because affiliate marketing and all this all this
like investing uh side hustling all this kind of kind of came later
but to me it's a great compliment to the acting game because again it's like if you know how
to market and sell one thing you'll notice with creators one thing you'll notice with artist types
we hate business we hate marketing and selling we just hate it because it's it's gross or at least
our understanding of it is the sleazy salesman snake oil that used car salesman that rips you off
but what i've come to realize is that marketing and selling is actually the same skill set as
acting which is just storytelling and storytelling is just about empathy listening and all that kind
of good stuff so if I can have that mentality into the marketing and selling game then I can
tackle the skills of marketing and selling which will then help me on the acting side. So to me,
they go together uh the acting all that creative stuff maybe comes a little more naturally to me
because it's just nature-nurture how I am how I've always been dancing and all this
kind of stuff creativity kind of it gets me going it's probably where I'm happiest
but I'm not going to be able to create a scale in front of all the people that I want or win
the oscar or work with this so on so and so on so if I don't know the skills of marketing and
selling and in like rich dad poor dad there's a really great quote that stood out to me is like
Robert Kiyosaki's like you're probably one or two skills away from actually just blowing off
the top of your potential. but those one or two skills may lie in realms of knowledge that you
have huge amounts of judgment and fear of and I would say for me it's marketing and selling
or for any creative it's marketing and selling and money, money is also very intimidating but
once you start tackling them it just becomes it's like these aren't that scary they're really not.
So good thank you so much for sharing that, and I absolutely agree because
I mean we hate sales because of the sleazy sales experiences
but the sales that we don't appreciate are the ones that we didn't feel like we were being sold
to and we actually took joy out of it like buying the phone the iPhone like oh my god oh just give
me the iPhone they actually sold it to us and I loved it but it didn't feel sleazy because they
did a good job so if you do a good job as a salesperson you're actually creating joy.
You have like if you give more value than what you're charging for then you're always gonna
you know win probably.
So good, so good Rahul you are awesome thank you so much for being with us people who are watching
this on YouTube go follow Rahul on Tik-Tok on both of his profiles we have them up here are up here
if you are aren't already you probably already are and follow him on YouTube as well. He's amazing
he well he's very funny in one of his profiles and and his financial literacy field he also
gives you the basics and he basically is sharing his journey which I find super
awesome and he really is just honest so definitely give him a like and follow and
if you have any questions let us know in the question box over here down in the comments
and if you want to get more from us and have more awesome celebrity guests on our YouTube
channel give this a subscribe and I'll see you in the next episode of the Invest Diva Movement
Thank you, Rahul
Yeah, thank you
Our tradition with the Invest Diva Movement is that we asked
all of our guests to make a silly face
One, Two, Three