If you’re wondering how to set up a Google Analytics account, you’ve come to the right
place.
In this video, I’ll show you how to set up an account and how to add Google Analytics
to your website.
Hey friends, I’m Tasia, and welcome to my youtube channel, where I share tech tips and
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Speaking of the content you’re looking for, today’s video is going to show you how to
create a Google Analytics account and how to add Google Analytics to your website.
There are a couple of really important trouble-shooting tips to keep in mind as we go through your
setup, depending on your website.
If you’re new to Google Analytics, we’ll start with what Google Analytics is, and then
jump into how to set up an account, and add Google Analytics to your site.
Specifically, we’ll add Google Analytics to Wix, and to WordPress.
Let’s go!
So what is Google Analytics?
In short, Google Analytics is a free web analytics service offered by, you guessed it, Google.
In a nutshell, Google Analytics allows you to track and report website traffic, video,
social network traffic, as well as to measure your all-important return-on-investment, or
ROI.
So now that we have an understanding of what Google Analytics is, let’s jump into how
to set up a Google Analytics account.
It’s really so simple and takes just a few steps.
But I’m going to go through 2 different very important options during setup depending
on the site you have.
Google Analytics recently updated, and some sites are compatible and some aren’t yet.
So I’m going to show you both ways to do it because your analytics account will look
different depending on your setup.
I promise this will all make sense once we dive in here.
So to create a Google Analytics account, head to google.com/analytics and simply click on
‘start for free’.
Here, you’ll create an account using the same google account info that you use for
your Gmail - so use the account that you want to track traffic for.
You can also create a free account from here too.
Once you’ve logged in, click ‘set up for free’ again.
Here, add an account name.
This can be your company name.
Scroll down past these data sharing options (I like to leave them toggled on), and select
‘next’.
Here, you’re going to provide some property details, including a property name.
This is normally your website.
So I’ll type in my business website for this.
Then, you’ll select your time zone and currency.
Now, here’s where that very important tip comes in, this is very important depending
on the website you have.
You may want to make sure you create a Universal Analytics property.
Long story short, this is now Google Analytics 4, which is a fairly new update.
Some websites aren’t updated to allow for this new tagging method yet.
So, for example, I have a Wix site, and they don’t yet support Google Analytics 4, so
having a universal property is key.
Now, if you have a wordpress site, you don’t need to worry as much about this.
But I will quickly show you guys both versions.
We’ll start with Wix, then on to WordPress.
So, underneath that currency option, you’ll have this ‘show advanced options’.
This is your option to create a universal analytics property.
If you’re running a Wix site, or want a universal tracking ID, make sure this is toggled
on.
Go ahead and add the website URL here.
For a Wix site, you have to make sure that you toggle on only the universal option.
Currently, as of January 2021 what I’m making this video, this is the only way to generate
a tracking ID that works with Wix.
Again, if you’re on WordPress, you can select both options, no big deal, but we’ll get
to that soon.
Once you’ve got that all set, click ‘next’ again.
Here, you can add additional business information, so how many employees, as well as some checkboxes
here for what you’re looking to track.
Then, all you have to do is click ‘create’.
Here, in this popup, agree to the terms, and voila - you’ve successfully created a Google
Analytics account.
So it really takes about 1 minute to set up a Google Analytics account.
So, now that your account is set up, you need to add Google Analytics to your website.
You do this by installing the tracking ID or measurement ID directly to your website.
Now, again, remember, there are different ways to do this depending on the site you
have, but I’ll walk you through a couple of options so you can at least understand
where to find the code in your Google Analytics account and how to add it to a website.
So, in keeping with installing for a Wix account, if you selected the universal option, your
screen will now look like this.
For reference, we’re in our admin console, under the property we just created, in the
tracking code section.
You’re going to need to copy this tracking ID in the left.
It’s the UA- and a bunch of numbers.
Now, from your Wix site dashboard, hover over marketing & SEO in the left panel, then select
‘marketing integrations’.
Right here, is an option to connect Google Analytics, so click ‘connect’.
And see, here, Wix is warning us that we can’t use the new GA4 version of Google Analytics
quite yet, which is why we chose the universal option.
Go ahead and click ‘connect to google analytics’.
And in this pop-up is where you’re going to put in your tracking ID.
That UA number you copied from your analytics.
So paste in that tracking ID, toggle on the IP anonymization and click Save.
Voila, Google Analytics is now connected to your Wix website.
Now you may not show that you’ve connected right away so go ahead and refresh your browser
tab and there we go, we’ve successfully connected Google Analytics to a Wix account.
So now as promised, let’s review how to do this same thing, a little bit differently
for a WordPress site, since many of you probably use WordPress.
Now, remember when we were back here in our Google Analytics and we were creating a property?
So, you have your property name which can be the website, you’ve set your time zone
and currency, but instead of selecting the universal option, you’ve left the advanced
options toggled off.
Click ‘next’, and select your business information.
Then you click ‘create’ and accept the terms and now, instead of having that tracking
ID generated for you in the top left.
We have to set up a data stream in order to start collecting the data we want.
So if you had already set up a Google Analytics account, but didn’t do this step yet, your
screen may look different.
So, to give you an idea of where we are in our Google Analytics account here, we are
in the admin portal, in the property we just created, and we’re in the Data Streams section.
So it’s a little different from that tracking ID section.
So here we want to choose a platform.
So we’ll select Web, since we want to add Google Analytics to our website.
So now, from here, we have to set up this data stream, and we do so by adding our domain.
So put your website url in here.
Then to the right, give the stream a name.
You can call this my website, or business website or product site, whatever makes sense
for your situation.
So here under Enhanced Measurement, I recommend keeping this toggled on, but if you maybe
want only a few of these and not all, you can click the gear icon here and individually
select which interactions you want automatically measured.
Once you’re happy with everything, just click ‘create stream’.
So now we have a few more options here back in our webstream details.
Google should generate a Measurement ID up here in the right.
If you don’t see your measurement ID right away after doing this, it’s okay, it might
take a minute.
You can always reload your analytics page and it should appear for you soon.
The measurement ID is important because, like I said, depending on the website you have,
you have different options for adding Google Analytics.
Now if we scroll down here, you could also use these tagging instructions for your site.
And even within the tagging option, there are a couple of different methods.
There is a Global Site Tag or Google Tag Manager.
I think Google Tag Manager is more robust, as you can send data to other non-google tools
as well.
Either of these works well for WordPress sites, so if you are comfortable copying and pasting
this code into the head of every web page you want to measure, then this section is
for you.
But I think it’s super easy to simply copy the measurement ID here the G code in the
top right, just like we did the tracking ID earlier.
Since I don’t have a WordPress site, I’m going to show you guys a really detailed screenshot
here of what this looks like for WordPress.
It’s literally as simple as what we walked through with a Wix site.
I’ve also put a link to a detailed step-by-step from WordPress in the description below, in
case you need some more guidance.
So, copy your measurement ID and head to your WordPress.com settings, and go to tools, then
select marketing, then traffic.
Scroll down until you find the Google Analytics section.
Here, you should be able to paste in the measurement ID.
Simply click ‘save settings’ and that’s really all there is to it.
So remember, there’s more than one way to add Google Analytics to your website, but
all said and done, it really should take you a few minutes to set up a Google Analytics
account and successfully add it to your site.
That’s all there is to it.
Did you guys find this video helpful?
Would you like to know more about Google Analytics?
Let me know in the comments below.
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more Google Analytics content.
Thanks for watching and see ya next time.