Did you know that 300 hours of video are uploaded to YouTube every minute?
On average, there are 1,000 million video views per day.
How can you make your channel and videos get noticed in 2018?
In this video, I'm going to show you seven ways on how you can stand out on YouTube in
2018.
Hello, my name is Herman Drost from drostdesigns.com.
If you want to learn how to grow your audience on YouTube and generate traffic, leads and
sales on autopilot, hit the subscribe button, then click the bell icon, so you won't miss
any future videos.
Number one, know your target audience.
The best way to do this is to go into YouTube Analytics and check your demographics, look
where your traffic is coming from and what is the age and gender of your audience.
Other ways to know your target audience is to look at relevant Facebook groups and forums
for questions related to your niche.
Also read the comments under your videos and on similar channels.
Participate in live streams related to your channel niche.
You can also enter your main keyword in Google and YouTube and get a bunch of suggestions
of what people are typing into the search engines.
Number two, brand your channel and videos.
Think about the path that a typical viewer will take to find your videos and channel.
The initial click begins with a great thumbnail.
Click the card icon to watch my video on how to create a clickable thumbnail using Canva.
One of the best ways to brand your thumbnails is to include your face because there's only
one of you in the world.
I've noticed that most of the traffic from my new videos comes from the channel home
screen.
Therefore, make sure your channel banner grabs the attention of your viewers within the first
five seconds.
Click the card icon to watch my video on how to create a unique value proposition for your
YouTube channel.
Include a customized channel trailer on your channel home page that tells people why they
should subscribe to your channel.
Add sections to your channel home page that include playlists.
When the branding on your channel home page is congruent, people would be more inclined
to subscribe to your channel.
Also, when people see your thumbnails throughout the net, they'd be able to associate your
channel with that thumbnail.
Number three, playlists.
When you add videos to a playlist, they will inspire people to watch more of your videos.
This increases the watch time on your YouTube channel which YouTube loves.
The longer a person stays watching your video or successive videos, the more watch time
you'll receive.
This will result in your YouTube videos appearing in search and YouTube suggested videos.
Number four, research the correct keywords.
People will discover your videos based upon the keywords they enter into the search engines.
One way to find out what people are typing into the search engines is to type in your
main keyword into Google or YouTube.
For example, if I enter dog training into the YouTube suggestion box, I get a list of
suggestions.
Use these keyword phrases in your title, description, and tags if you want your videos to be discovered.
A great keyword research tool that I use is called TubeBuddy.
It will give you an indication of how competitive that keyword phrase is.
If there's too many competitors, then it's a waste of time going after that keyword phrase.
If it gets a high keyword score, use that keyword phrase in your title, description,
and tags for your next video.
Number five, create engaging videos.
YouTube will promote your videos on other people's channels if it gets a long watch
time.
In order to get a long watch time on your video, you have to create an engaging video.
Here are some tips to create an engaging video.
Use a strong hook at the beginning to grab viewers' attention in the first few seconds,
incorporate video footage to reset the attention of your viewers throughout the video.
Use cards to redirect viewers to related videos and encourage interaction.
Change positions while shooting the video.
Edit out unnecessary filler content.
Be natural, instead of reading off a script, just follow a set of bullet points and address
the person on the other side of the camera as if you're having a cup of coffee with them.
Number six, promote your videos.
After you've published a video, your work has just begun.
Promote your videos on social media sites like Facebook, Instagram and LinkedIn.
Usually I just click on the icons provided by YouTube under the video.
Embed your video on your own website and related websites.
Click the card icon to watch my video on seven ways to repurpose your video content.
It's a great way to expand your audience beyond YouTube and get more eyeballs on your videos.
Do collaborations, collaborations will expose your content to another audience besides your
own.
The more collaborations you do, the more audiences you'll reach.
Number seven, track the performance of your video.
Click on YouTube Analytics and look at the top 10 videos which are getting the most traffic.
Click on traffic sources to see where most of your traffic is coming from.
Click on the subscriber link to find out which videos are attracting the most subscribers.
Now, you can view the new metrics funnel in YouTube Studio Beta, the funnel depicts how
many times a thumbnail was shown to viewers on YouTube.com, impressions and how often
viewers watch a video after seeing an impression, which is the click-through rate.
As you can see, YouTube is recommending my content 56.5% of the time, recommended on
the watch page, 37.1%, and recommended on the home page, 19.4%.
You can see the new metrics funnel by going to YouTube Studio Beta, click on Analytics,
click Discovery.
I'll place a link in the card that explains the new metrics for 2018.
By studying the YouTube analytics, you can create more videos on similar topics or the
ones that are performing the best.
You can also use TubeBuddy to check the rankings of the keywords that you've used in your tags.
If you see a number of green check marks, you know that your video has done very well
on the search engines.
If you want to know how to rank your videos on YouTube search and suggested videos, click
the card icon.
You'd learn how to get your videos discovered by people searching your keyword phrase on
Google and YouTube.
Keep these important things in mind, don't copy other people's channel, just be your
own unique self, create videos that your audience wants to watch.
You can achieve this by offering solutions to their most burning questions.
Make videos that you enjoy creating.
If you don't have an interest or passion for the video that you're creating, it will show
up in the video.
YouTube is a marathon, not a sprint.
Therefore, think long-term when growing your YouTube channel.
Now you know seven ways to stand out on YouTube in 2018.
Let me know in the comments below, how do you make your channel and videos stand out
on YouTube.
I'd love to read your comments and I'm sure others would too.
If you want to grow your audience on YouTube and generate traffic, leads and sales on autopilot,
click the round Subscribe button below and download my free YouTube evaluation worksheet.
Thanks for watching and I'll see you in the next video.