- Hi guys, Neil Waterhouse.
I'm doing a series of videos about how to sell more on eBay
by beating your competitors listings
as over 95% of listings on eBay are not fully optimized,
and you only need to know one more optimization technique
than you competitor to beat them.
This week's video it's eBay title optimization
as you can over double your traffic and eBay sales
by adding more relevant keywords to your title
as I'll show you.
But before I get started,
make sure you hit the subscribe button to the no fluff,
ad-free channel that puts out weekly videos
teaching step-by-step how anyone can build a seven-digit
automated online dropship business
from their home from scratch, and using less than $100.
So let's launch straight into it.
Now, just in case they're any newbies watching this video
and you're not 100% sure what an eBay title is,
here's an example of an eBay listing title.
The title is your description of what your listing on eBay,
and eBay allows your 80 characters in the title
to describe the item that you're selling.
The more relevant keywords
that you fit into the 80 character title,
the more traffic your listing will get,
and the more you'll sell on eBay.
By relevant, I mean keywords
that people type into the eBay search box
to find the item that you're selling.
It's crucial that you title has keywords
that people search for.
Now don't use keywords that nobody searches for
like, "look", you know, exclamation mark,
exclamation mark, exclamation mark,
or, you know, "wow" spelt W-O-O-O-O-W,
or words like cool or hot or must-see, et cetera.
And also don't use characters that nobody searches for
like dollar signs, brackets, tildes, asterisks, et cetera.
These keywords and characters
are just wasting the 80 characters
that eBay allows you to use in your title.
Instead of using keywords that nobody searches for,
replace them with the most searched for keywords
and keyword phrases, which is what this video is all about.
Over the last 20 plus years of using eBay,
myself and my team,
we've used and tested a gazillion different keyword tools
for doing this keyword research,
and being a registered eBay developer,
we've also created our own keyword research tools.
However, 99% of the time,
you don't need to use these third-party tools
for keyword research.
What I'm going to show you today is all free from eBay,
and it's the same strategy that myself and my team use
to find more relevant eBay keywords every day.
What I like about this strategy I'm going to show you now is,
you're getting the keywords straight from the horses mouth,
in this case, from eBay.
In other words, eBay is telling you
what keywords people are searching for the most.
Let me show you.
Let's say, for example,
you want to list this barbecue smoker.
Step one is to go to eBay and in the search box,
start typing a keyword or keyword phrase.
And as you type, eBay's auto suggestion tool
automatically suggests other keywords
or other keyword phrases.
These keywords are automatically ranked for you
with the most searched for keyword phrase
appearing at the top.
As you can see, after I type in barbecue or BBQ,
one of the suggestions is BBQ smoker.
Now, if I keep typing and adding more keywords,
eBay automatically suggests more relevant keywords.
Here you can see, I've typed in barbecue smoker
and eBay is now automatically suggesting
more relevant keywords for the keyword phrase,
barbecue smoker.
Again, these keyword phrases are all sorted for you
by which is the most public keyword phrase
with the most public keyword phrase at the top.
eBay doesn't tell you
how many searches a keyword phrase gets,
but it doesn't matter.
All we care about is which keywords and phrases
get the most traffic.
Now we can do exactly the same thing with Google.
If I go to Google and search barbecue smoker,
Google, again, auto-suggests more relevant keywords
or keyword phrases,
and these keyword phrases are also automatically
sorted by which phrase gets searched for the most,
with the phrase at the top getting the most searches.
Now with Google,
if you do a search for say, barbecue smoker,
if you scroll to the bottom of the page,
Google has a second feature where it shows related searches.
So, when adding more relevant keyword phrases
to your eBay title,
eBay gives the most weight
to the first 30 characters of the title.
So put your most relevant, most searchful keywords
in the first 30 characters of you're 80 character title.
If you want to know more about optimizing eBay listings
to sell more on eBay,
I'll put a link on the screen to previous week's video
explaining the 16 times rule
of how to increase the sales of an eBay listing
by a factor of 16.
Please let me a comment below,
and while you're there,
make sure you hit the subscribe button
to the no fluff, ad-free channel that puts out weekly videos
teaching step by step how anyone
can build an automated seven-digit online business
from their home from scratch using eBay and Amazon,
and using less than $100.
Until next week, stay safe, list more, sell more.
This is Neil Waterhouse.