Jiao Sun 0:00
Jiao Sun from the University of Southern California, it's my honor here to introduce our work pretty princess versus successful leader, gender roles in greeting card messages. This work is jointly done with my collaborators Sherry, Yue, Ronil, Victoria, and Diyi. for greeting card messages, I suppose everyone should be very familiar with it. And here we give some examples of what we get from online websites. For birthday greeting card messages. We're giving one example from OccasionMessages, which has a website that is suggesting greeting card messages for people to write.
Jiao Sun 0:39
And this is an example for brother. And it says, having a brother who cares like a mother is scarce, you have exhibited great leadership qualities, which makes you a successful father, husband and sibling, happy birthday to you. And we can see those key words that are actually describing this person's career characteristics. And for another birthday greeting card message for niece, and a says, my beautiful niece is growing a year older, that makes me one of the happiest uncles in the world. To have a grand birthday Sweetheart, you will always be my princess. As we're highlighting here, the wordings are very feminine. And it's actually talking about the person's appearance instead of the career characteristics.
Jiao Sun 1:27
How about other scenarios? Here we give an example of Valentine's Day message from true love words, which is also another website for greeting card message suggestions.
Jiao Sun 1:38
As we are highlighted here for husband on the left-hand side. It says the way you lead our family are confident and wisdom, which is actually talking about the persons you know like leadership and the person's characteristics that are related to career development. On the right-hand side, the wordings are more family compared to the left-hand side. And they're actually not talking about the person's career characteristics.
Jiao Sun 2:09
We hope that these two examples give everyone enough background knowledge of we're trying to research here. Here's another background knowledge that we hope everyone can get. And our work will be about gender stereotypes. In lots of cultures, women are evaluated by physical attractiveness while men are evaluated by their professional success. And gender stereotypes are deeply rooted in society, and arise in all types of media and social interactions. As one of the social interaction media, greeting card messages have been exchanged in various occasions and holidays, and it has been exchanged among billions of people. However, it is under investigated area for our fairness community. So here we raise several research questions. First, we want to ask, Will there be gender stereotypes in greeting card messages? If so, will the gender Association topics in greeting card messages relate to recipients' age? This too can be answered with some techniques. And we also care about the human feedbacks. So we're asking, do people want to be informed of gender role in their greeting card messages? If so, how can we help increase the gender role awareness?
Jiao Sun 3:27
For the first two question, we propose a pipeline, and this is the our analysis process. We first apply a modified version of Empath to extract topics from greeting card messages, and then apply odds ratio to extract gender distinct topics. Finally, we quantify and verify the association between gender and topics with WEAT score. Here's the results for birthday. And we have other scenarios in our paper, please refer to it for more details. As a takeaway, we see that people write more about the appearance for females, while more about career for males, and greeting card messages generated by AI, which is GPT-2 in our case, amplifies gender stereotypes. And the gender Association differs across different age groups.
Jiao Sun 4:19
After the analysis, we want to ask, Are people aware of these kinds of gender roles when they're writing their greeting card messages? Or do they even care? Through some pilot surveys, we see that they do care but they do not want to be intervened too much when they're writing the greeting card messages. Therefore, we introduce GreetA which is which is an interactive visualization tool to help people increase their gender role awareness when writing greeting card messages.
Jiao Sun 4:51
As a conclusion, our work is the first to quantitatively analyze the gender role using statistical NLP tools in greeting card messages.
Jiao Sun 5:00
Via a set of thorough analysis, we find that the topics ingredients to women lean towards their appearance, and men lean towards their career achievement.
Jiao Sun 5:11
GreetA is also the first interactive visualization system that helps bring people's gender role awareness when writing greeting card messages.
Jiao Sun 5:21
For the implication of our work, we hope that GreetA could bring more insights into how to avoid potential gender stereotypes when people writing greeting card messages, and GreetA can be used for multiple aspects for individuals, companies or institutes. Even AI researchers can use GreetA to examine the gender stereotypes in their generated text.
Jiao Sun 5:46
AI could also amplify the gender stereotypes, so people should be cautious when they're using AI to generate text. Thank you a lot for your attention. If you have any questions, feel free to reach out to us. Thanks