Today, we're talking about Google Ads courses.
What you should probably be looking for, what I cannot stand when I find in an Google Ads
course and kind of show you a couple of options you may have for learning more about Google
Ads.
Stay tuned.
Hi, Mike Mancini with ppcvideotraining.com.
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So, today we're talking about Google Ads courses.
Now, why am I talking about it?
Because I happen to have one but I want to give you an idea of what we'd like to teach
in our courses, kind of how we like to teach it and give you an overview and take a look
inside our Google Ads course.
So, we used to actually have a couple of different options for Google Ads courses.
One was for beginner users who are looking to start a Google Ads account or campaign
and looking how to build it out, how to get keywords, how to write ads, how to make it,
organize it and how to basically get the structure set up correctly because that's where the
majority of Google Ads mistakes are made, is in the set up.
So, that was one course and then another course was our Google Ads Optimization course, which
was designed for the more advanced users or for people who already have Google Ads accounts
set up and it would show them the different things that we would personally so inside
a Google Ads account to make changes, to make it better, to always keep it always in the
right direction and increasing on conversions or leads or sales or whatever else it might
be.
Since that time, we have combined the courses because some people, they might already have
a campaign set up and they wanted to go back and just make sure that they set it up correctly.
So, maybe they just wanted to look at a few of the videos.
Other times, people wanted to be able to not only set it up but how to keep it moving forward
and how to keep it improving.
So, we literally just combined them but we do keep them separate.
So, if you followed me there, let me give you an idea and take you inside our Google
Ads training.
So, here we are in the dashboard area and you can see right here, here's our PPC Profit
System.
That is our beginner course, that's how to set up your Google Ads campaigns.
For anybody that has never set one up or somebody does have an account, they can go back inside
their accounts and maybe tweak them a bit.
So, here we are inside the course and you can see there's modules, some different questions,
what we need to do with Google, how to set up a Google Ads account, intro to Ads Editor,
how to set up call trackings.
Here's ad creations and ad examples and uploading.
And everything is broken down into very digestible chunks.
So, we like to keep our videos short.
We like to keep them to around five minutes or shorter.
Some do tend to go a little bit longer but we reasonably like to do that is because as
the technology changes or something changes inside Google, that way we only have to create
a very quick video and it'll be updated right away.
Or because we'd rather have it where you can find these different tasks easily.
There's nothing worse than having a training, at least what I personally can't stand, is
when I buy a training and it's like a vault with four videos and each video is three hours
long.
As you're going through it you're like, "Oh, where was that one huge nugget of information
that I personally need?"
This way it's really easily found.
You can kind of jump around and as you're in these modules you can mark them off as
completed.
So, for instance, if you are in set up conversion tracking, once you complete the module all
you do is you just click that little green check mark.
It shows up as completed and then you can see that it's also checked off here so it's
really easy to keep track of what you've done.
But basically that's our getting started training course.
Even if you are familiar with Google Ads, this thing goes so into deep on keyword organization
and how not to write your ads and how to set up your landing pages correctly.
So we think it's absolutely worth it to go in a check this out.
Now, our second area is our ads optimization area.
Now, that is, once again, where people will go in and they already have an account running
and they might want to just basically figure out what's wrong with it, where it might be
broken, how to make the right and correct changes and different things like that and
here we are inside that area.
There's a few modules in here where we're essentially adding more as we go but there's
a lot of different things in here that will help you improve your Google Ads account.
Also in our training area are our PPC tools.
Now, these are custom tools that we have and it's different things like how to write multiple
ads in minutes versus hours, how to set up your campaign, there's a checklist for that,
how to organize and gather all your keywords in one place and make sure they're all organized
so you can just literally upload the spreadsheet right to Google, just kind of with a few clicks.
There's a spreadsheet for that.
A negative keyword list, which is key, we've got over 2300 keywords in there that you can
use and put them in your campaign if they're obviously appropriate.
And just a few other different things that we have that are free tools that we have actually
put together for our users.
There's also a community area, it's a Facebook area, where you can go in and you can actually
ask questions and we will answer.
We try to get to everything that we can or at least point you to where the answer would
be because I think that's absolutely key.
When you are looking for Google Ads training you are going to have individual questions
and we want to be there to help answer some of those.
We produce new YouTube and we just kind of put them here for our users so they can find
them easily.
Noon updated.
When we update a module or update a lesson, we let you know in here so that you don't
have to search around be like, "I wonder if there's anything new or if they've updated
anything."
We let you know here.
We have a PPC News area or Google Ads area so when new things are released by Google
and different changes are coming, we will try and put some different resources there.
And then obviously our support area.
Now, I think one of the questions we get asked the most is, "Can't I learn how to do all
of this on YouTube and other free platforms around?"
Absolutely you can.
You can 100% learn how to do all of this.
The problem with that is, are you doing them in the right order?
And I think we've all been there going down the YouTube rabbit hole where you'll find
one video and then there's a suggestion and you look at that one and it might contradict
the other one and you're not quite sure who to follow so on and so forth.
Our system is very easy to follow.
The videos are just like what you're watching right now where we have screen share where
we show you exactly step by step and give you examples the entire way.
So, I think where our system works best for a lot of people is it broken down into two
different areas.
One for the people who are looking to set up or maybe check their settings or make sure
the campaign is set up correctly.
The other one is for most advanced users or people who already have their Google Ads set
up but each and every one of our videos are set up where even the most beginner user can
follow them and literally just watch what's going on the screen and do it in their own
campaigns.
I think another feature of our Google Ads training is because we don't just set up one
training and just leave it, put it up forever and ever change it.
We know that the technology is changing.
We know that Google is changing and we want to make sure that our training is as up to
date as possible so you get the best information right away.
We've also organized it so well where you can literally go back and find what you're
looking for very, very quickly because if you've ever gone through a training there's
always that information or a piece of information that you heard that you want to refer back
to and we make that very easy to find.
We're also there to help you.
Go into the Facebook group when you have questions and we'd love to try and answer them.
But it's also for our community.
It's only for our PPC members and you can not only get help from us but other people
in our community as well.
So, if you are interested in our training courses, there will be a link below in the
description area right to our sign up page.
And if you'd like to see some more information about how we actually train in our video,
take a look over to your right and you can see exactly how we run our training inside
our course area.
Let us know if you have any questions.
We hope to see you inside.