what's up guys welcome to etsy print on
demand shop reviews episode 28 in this
one we are gonna look at a banger of an
etsy shop it is i believe a top five
nope currently number six on the list of
top etsy shops all right and it is
called
twist stationary so stationary counts is
print on demand right it is printed on
demand i assume i mean if you're
generating this many sales you may
actually just have it in stock and
pre-print it but either way let's check
out what the number six
etsy shop in the world is doing well
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all right let's go check out this etsy
shop all right so here we are at twist
stationary on etsy i will put a link in
the description the first thing i
noticed they have a surprising
surprisingly low number of favorites uh
only 4 400 favorites on the shop not
that really means anything it just seems
kind of low for a shop with 185 509
sales and i always like to do this let's
hit refresh and see how many sales they
made since i opened up uh the tab in the
last 10 minutes so they just made seven
sales in like the last 10 minutes i mean
it's absolutely absurd uh let's zoom in
a little bit make it easier to read uh
buyers are raving the shop got multiple
five-star reviews in the last seven days
of course welcome to twist stationary
home of luxury wedding invitations
stationery greeting cards and
paper-based gifts we're processing
orders within our usual estimates
despite being despite the ongoing
disruption with cerveza sickness
all right so
fitting that etsy mold to me when i
think of etsy i still think even though
you know we sell print on demand
products and whatnot but to me i still
think of etsy as like
the place to go for
jewelry
for
anything related to a wedding
and what else that's pretty much it you
know what i mean those two things are
the things i think of bachelor part
bachelorette parties um just that whole
mold i think is the etsy mold in my mind
anyways
uh so yeah so we already know what to
expect here a lot of stationary a lot of
really well designed stationary we could
probably learn a thing or two um just
from studying their approach to design
so here they've
they've got their shop set up their
featured items are
actually categories
uh sections i believe right wedding
invitations
i'm guessing these are yeah they are
they're sections so they're featuring
two of their biggest sections most
popular sections
uh before we even dive deep into it the
first thing you notice is like very
competitive pricing
as far as pricing psychology goes the
2.41 price target is kind of random like
i don't they could probably get away
with just charging 299 if i had to guess
i'm not the expert but if i had to guess
i mean or even 249 as opposed to 241
for all i know though maybe there is a
reason that um they charge 2.41 cents
maybe they've got a competitor charging
2.42 cents uh i don't know
but let's see what else they've got
they've got the 15 off sale of course
they've also got free shipping applied
to most of these so you're paying
a very low cost
and you get free shipping so it's a very
compelling value proposition obviously
everything on the shop looks super
professional
a lot of consistency in how they've laid
out the primary thumbnails for what
they're selling but also
it's consistent but it's not you know
what i mean a lot of asym asymmetric
design within their primary thumbnails
like at a glance you see consistency
but when your eyes kind of zoom in on
each listing you see that they're
different they're laid out differently
etc so i like that it's like a nice
uniformity while also being
like i said the asymmetric right like
things are shuffled around different
angles different shapes different sizes
etc
um
let's see what else they've got okay so
they have variable prices this one right
here six dollars five cents
as far as like looking at the design of
these goes this is probably a great way
of just seeing how professional graphic
designers
utilize color scheme like you'll notice
that the color on the envelopes like
that green
is a nice complement you could even say
it matches the green in the uh plants on
the cards themselves so it's not like
tearing your eyes and pulling our
attention away uh it's very
complementary
uh even the font selection the way that
they use contrast in the fonts from like
the top of the card where it has a
heading
and i know this is kind of common
knowledge if you've ever typed up a
paper in microsoft word or something or
launched a website and wrote wrote your
website content out but like
you typically have like a hierarchy of
your headings right you have like the
first heading typically the biggest the
boldest then the second headings you
know in html we call them h2s
are a little bit smaller
h3s are smaller than h2s h4s are smaller
than h3s etc and they kind of use that
approach here but they also have like
nice complementary um font family
variations like i wish i could zoom in i
mean i guess i can here let me pull this
up
and just look at this card right here
oops right here i wanted to show
menu choices is like the main heading on
this card it's all caps uh it's bolder
than any other font on this card then
beneath that they've got you know a
cursive or a script font
that says starters beneath that they've
got again all caps but it's a different
font family again so now we're at the
third font family and underneath there
it looks like the same font family
except instead of all caps it's all
lowercase
okay so a lot of really nice contrast
that kind of guides our eyes into
reading this information i know that we
normally talk print on demand but like
this stuff's important in general when
it comes to just design
uh to understand like
if it makes sense to
don't be afraid to mix and match fonts
and especially font sizes and bold plus
all caps versus
uh not bold and lowercase things like
that you know it's all it's all in the
realm of consideration
depending on what it is we're designing
um what else uh obviously so these don't
have free shipping this is the other
section that they had but they do have
the 15 off sale uh 30 and 30 cents again
kind of random as far as pricing goes
but you know they they they're the
experts at this point with almost what
going on 200 000
sales on etsy
um
if we click and review any of these
let's see how many images they upload so
you've got the primary
secondary
third image
fourth
kind of just showing that like zoomed
out nice look
and fifth our stationery is printed on
this lightly textured card stock
okay so they just give you a picture of
the card stock to show you like the the
you know
the quality of the textured paper
uh obviously it helps to have 22 470
shop reviews with an average five-star
review um that's that's that never hurt
anybody uh the free shipping of course
never hurt anybody um all these positive
reviews especially the ones that include
images that's great
i wonder if these are custom printed as
well it's interesting
uh
of course seller usually responds in 24
hours i'm assuming this is like a whole
company you know not just a single
person running this operation especially
because
there's at least four what i'm guessing
are employees in the the header banner
up there um also just fitting that etsy
theme really well uh what else do we
have to say about it i mean they're
using sections
to
help guide us in finding what we want on
their shop for instance here christmas
gifts let's click that
so they've got christmas gifts just in
time for christmas they've got christmas
cards
you know would you expect any less i
wonder how they're doing the design if
they hire designers or if they just go
and find like graphic stock websites
that have kind of a uniformity to the
way that their designs are laid out
because if you look at these
um it definitely looks like the same
graphic designer
made these various
uh graphics
not that it matters right because if a
customer only buys one type it really
wouldn't matter but when you're looking
at the etsy shop
and
a shop like this that gets so much
traffic there are definitely people
looking at their shop probably all the
time having that uniform presentation
definitely probably helps more than it
hurts
um and then helps to that you get this
other i mean guys like
anything you can have that helps you
stand out in search results or you know
just on the shop like including that red
text underneath that says over 20 people
have this in their cart 15 people have
this in their cart over 20 people have
this in their cart seven have this in
their cart and then when you click the
listing
uh they typically also say yeah right
here underneath the add to cart it's
kind of adding that urgency like oh man
all these other people have it in their
cart you know number one you're making a
good choice because other people agree
with you number two hurry up and check
out before it sells out you know and
then you've got the uh
popular now tag another like accolade
just saying hey this is popular you know
all these um
subtle things that are like
check marks in the potential customer's
head
leading them to believe that they're
making a good decision in purchasing
from twist stationary so these are all
things that like if we're new to etsy
uh the only thing separating you and a
shop like this
is time as long as you're willing to put
in the effort and like check all these
boxes do everything in your power to
make your shop as good as possible if
you do that then it's just time
you know and then also of course there's
things like niche selection and making
sure your designs are good enough those
are never gonna go away when we're
talking with print on demand but um you
know just remember that the gap between
you and this shop is not that wide
you know what i mean as long as you're
willing to check all the boxes that we
know exist when it comes to running a
top tier etsy shop thank you guys for
watching this video please drop a like
and subscribe if you haven't done so
already and i just wanted to remind you
before i leave that i did write a full
print on demand course covering etsy
covering amazon covering redbubble
uh niche research design everything you
need to know guys start to finish how to
start scale and automate your business
showing you how i make six figure sales
every single year if you would like to
learn more check out the link in the
description and guys thank you again for
watching i'll see you tomorrow with a
new top 5 niches of the week video
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