hey guys ryan here thank you for joining
me for a new video in this one i want to
walk you through the redbubble
and google analytics integration now
this one's awesome because it allows us
to collect
data on our redbubble customers it
allows us to see
our most popular listings and people's
shopping habits the best part about it
is that it's easy to set up and it's
free google analytics is the most
popular
analytics tracking tool on the internet
so i'm gonna go jump on my computer i'm
gonna walk you through step by step
exactly what you need to do to get
started
thanks again for joining me guys this is
going to be a good one as a web
developer i have extensive
knowledge and experience with google
analytics it's something i use on
any web presence that i have
meaning mainly just websites but if
there's a platform or service that i'm
using like redbubble or i think t
public also lets us add our google
analytics code of course i'm going to do
that because i want to see
how many visitors i'm getting a day a
week a month
i want to measure the trajectory of my
content i want to see
what content is most popular and i'm
going to show you how google analytics
tracks all of that for us
and all we really need to do is copy
paste our tracking id so
real quick for the new people let me
introduce myself i'm ryan hogue i've
sold over 1.7 million
on amazon if you want to follow the
links in the description i've got a free
eight day print on demand mini course to
help get you started
i've also got a very popular print on
demand facebook group i'd love to have
you there
also if you didn't know i publish income
reports on the first or second day of
each month if you're not subscribed to
my channel and you would like to do so
you'll be notified when i release them
and you can track my progress as a
print-on-demand seller
fba seller merch seller kdp seller i
even share my youtube revenue
last but not least i have a full print
on demand course that i'm constantly
expanding it's almost
70 lectures right now and we've just
seen great
great results so far simply put all
right let's dive
straight into it part one of today's
video i'm gonna split it into two parts
part one is google analytics part two is
gonna be how we use google analytics
with our redbubble account so that it
can start tracking and collecting data
so the first thing that you need to know
is you can go to google.com
analytics to register and i'm going to
walk you through that process so this is
what the page looks like when you go to
google.com
analytics you're going to want to hit uh
start for free up in the top right
corner the big blue button
and you'll get your welcome page click
start measuring
after this you need to create an account
on google analytics so under account
name you can
write whatever you want in if you so you
can have multiple
accounts now that i think about it i was
just doing this for demo purposes
but it doesn't actually matter what you
decide to call this the way it works is
it's like parent account
and then child properties so my thoughts
were if you called your account print on
demand
then you could have a child property for
each print on demand website that you're
running so if you have a shopify store
create a property
uh t public create a property redbubble
create a property and they all are
separate underneath the parent print on
demand account so i'd recommend that
all right next just hit the next button
you can leave all the default boxes
checked
and then again by default web is
selected so then hit next again
and here under property setup for
website name call it redbubble
if you have multiple shops you might
want to put the shop name
website url i just put redbubble.com
industry category i put shopping since
it is e-commerce and then reporting time
zone this there's no right or wrong way
to do this i would just set it to your
local time
and then hit create all right and then
you're gonna have to
check two boxes and click i accept
after this you have your tracking id so
i mean it's pretty much just kind of you
know the standard hit next three times
and then you get to the end result now
this may look complicated
this is a redbubble tutorial if this was
a website tutorial it may get a little
bit more
complicated but for the purposes of this
video all you need is what you see
under tracking id and you don't need it
right now
keep this tab open in your browser we're
going to come back to it later but
if you wanted to add google analytics to
one of your websites or maybe it's like
your shopify store
you depending on how you do it actually
but if you're actually like in the code
then you would want that uh the the
scripts that you see there it looks a
little bit more complicated but it's
again it's just a copy paste
all right part two now we jump on over
to redbubble
and this is a long url right here you
can also just go into your
top right corner click your profile then
go to dashboard
and then after dashboard go to
google analytics on the left hand side
now from here
it is like i said copy paste
hopefully you guys weren't intimidated
hopefully you didn't think this is going
to be harder than it actually is
but all you got to do swap back over to
google analytics
grab your tracking id which starts with
ua then it has a dash and then some
numbers
and then dash two more numbers and then
pull that back over here
to web property id and again i just
zoomed in on this page
you know that you're seeing right here
above me so i zoomed in and you want to
copy the ua dash number dash number
into the web property id and then hit
save and
once you do that guys it will start
collecting data now the only thing that
uh
the only thing that sucks is that it
will not
collect data on your shop and the only
reason i know this
it's not that i i don't care that much
about how many people see my shop
but it is one of those topics that gets
a lot of questions in my facebook groups
people always ask like
should i start a new shop for a new
niche and should i have multiple shops
or one shop and
i i always well i mean one thing i do
know to be true for sure is that the
less clicks that are involved
in a checkout process the higher the
conversion rates gonna be
so if you think about it like how many
people that buy from you do you think go
to your shop that's extra clicks and
then to leave the shop
that's another extra click so you're
hurting conversion rates and i think
and by the way if they don't convert
they're not a customer and
if we're trying to reverse engineer the
customer journey
we want it to be kind of direct right
they google something
google sends them to redbubble they add
to cart they check out
everybody wins as few clicks as possible
so it's my thought that most people
don't see your shop
anyways i wanted to prove it i always
want to prove it with data because it's
the internet i mean everything's tracked
well unfortunately redbubble doesn't put
the tracking id from analytics
on our shop and i'm i'm saying this on
july 22nd 2020 in case they change that
in the future
but i even went to the source code and
combed through it trying to find my
analytics id to see if it was an error
and it was not there that's why i
couldn't find data on it to confirm
my thoughts so i just wanted to clear
that up it'll track everything else
though
all right now that it's collecting data
and you won't be able to
see this immediately because again it's
going to take time to
i mean it takes time to collect data
like it from the time you hit save
it will start all right so check back in
a week check back
in two weeks in a month etc but i've got
some data to share with you from my
personal account
so if you are in google analytics
remember now we're going back to step
one google.com
analytics you've already created your
property now when you go there
sign in as an admin and you get a big
dashboard now the first one i want to
show you this is the most valuable one
in my opinion
on the left hand side you'll see a
navigation it'll say behavior
and then there's underneath there it
says site content and then underneath
there it says all pages
so if you do that you can see your most
popular pages
on your redbubble account so if you've
got over ten thousand listings like i do
it's tough to guess which one's my most
popular because
views don't have to mean views don't
have to lead to sales so maybe i'm
bringing people to a listing but not
converting and or you know maybe i've
got
like my number one that you see there
this is i think in the last
30 days if i'm not mistaken so my top
listing
is getting over three views per day
now it doesn't look like redbubble's
allowing us to associate
checkouts and dollar signs with the
visits but that's okay
um at least we still know what's our
most popular work and then you know
a light bulb should be going off in your
head right now if you know your most
popular work
that is a niche that you have carved out
you know a piece of the pie of the
demand
for and you know what you should do like
knowing this is
try to carve out a bigger piece of the
pie go spin some more
uh designs off in that niche uh maybe
they're similar maybe they're
completely different but still in the
same parent niche there's potential
there is all i'm saying like if you sit
down and you're like all right i'm going
to do some designs but i don't know
where to start
start there it's working
uh you can also this is just screenshots
from my google analytics
dashboard clearly by the way i blurred
out my listings there sorry i just don't
like to give up my personal account
just because if one bad person wants to
try to get me removed
you know it could happen so i know it
won't be you but it could be that one
person right
all right you can also see a line chart
on your analytics you can split by you
see above my head here
day week or month and actually all the
way up top there too you can
you can specify longer time frames so i
just the default the default view is
like the last 30 days
that's what i was using here um but you
can also split that out to see the
growth
of your shop from like day one well
actually
from day one that you added your
analytics not from day one redbubble
redbubble keeps their own metrics but
that's in their private database that is
not
publicly exposed google on analytics on
the other hand from the time you add
that tracking code
you'll get the data all right also one
other thing that i thought was really
cool
google analytics they offer real time
analytics and as you can see here on my
redbubble account
there was only one active user on the
site but hey i mean that's one person
who may or may not check out may or may
not convert into being a customer
the uh the website that i started back
in college whenever i go to my real time
there's like 40 plus people on the
weekends it's crazy there's hundreds at
a time
um so it's pretty cool that you can see
like what people are doing what pages
they're looking at
uh again i blurted out but it was like
right here above me and you can see
where they're from so it looks like
someone
oh no i'm not even gonna try to guess
actually because i'm terrible at
geography
i'm gonna guess maybe that's like
michigan and if it's not
uh maybe illinois i'm i'm so bad at
geography guys
i only have so much room up here like
when i if i'm gonna learn something like
redbubble and google analytics
something else has to go so geogra
geography has been one of those things
all right you can also see language
analytics i mean there's a ton once you
get the data collection guys
you can come into google analytics click
around have some fun with it you can see
like what devices people are using
mobile
tablet desktop um just tons of stuff so
here the languages these are language
codes this is like if we're writing html
wedding writing a web page
this is the language codes we would use
if we're writing um
captions for a youtube video like this
one we'd use those so anyways guys i
thought this was interesting there's
obviously much more to google analytics
than what i showed and if you would like
to learn
you can use this url here at the top or
just i'm sure you can just google
google analytics help and they have a
full
community or i don't know if it's really
a community i mean there is a community
aspect to it but it's also just a help
center a knowledge center
to get you familiar with what's possible
with google analytics
this is just the get started page that i
took a screenshot of all right and thank
you so much for watching till the end if
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