- [Neil] If you want to rank higher in Google,
you know you need backlinks,
but if you just email a lot of random sites asking them
to link to you, what happens?
They ignore your emails, they never link back to you
and your ranking stay flat and they never go to page one.
Hey everyone, I'm Neil Patel
and today I'm going to break down how you can find
the ideal backlink.
(bright music)
Now, before we get started,
make sure you subscribe to this channel
and if you're on YouTube, click the alert notification.
First off,
what I want you to do is go to Google
and search for any keyword that you want to rank for.
So let's say I want to rank for the term SEO company.
The first thing I would do is,
go and see who ranks at the top.
One of the sites, and I would avoid homepages,
so look for websites that have internal pages ranking.
The reason being is, when a site ranks at the top
and it's their homepage, a lot of times
the people that link to that homepage
most likely won't link to you.
I also wouldn't look at any domain name
where the keyword is the domain name.
So I typed in SEO company.
Number one is seo.com
even though the domain name isn't seocompany.com
it's close enough,
it's a little bit biased.
So I would scroll down
and look for other URLs that are ranking
and I look at the specific URLs.
Here's one.
This one is ignitevisibility.com/services/seo
So I'll click on it.
And then what I want you to do is go to
neilpatel.com/backlinks right?
Again, neilpatel.com/backlinks and then type in the URL
of the specific page that's ranking at the top.
And then in the dropdown, I want you to click on URL,
exact URL,
and then click search.
And this will pull up a report in Ubersuggest
that shows you all the people
that are linking to that URL,
and over time it shows you
is it gaining you links or is it losing links?
And you can even see on a daily basis
how many are gained, how many are lost?
This page is losing anywhere from one to two links a day
and gaining one to two links a day.
What's interesting is, as you scroll down,
you'll start seeing a list of all the URLs,
that are more so websites, that are linking to this URL.
And I filtered the links.
The first filter I do is it shows all links
I click on follow because any link that is a no-follow
and I'm going to show you it here.
These links don't really pass juice compared
to the ones that click are that are more so follow.
I also have highlighted here, one link per domain.
If I unhighlight this, it loads a new report
that just shows all the links, I avoid doing that.
I more so like looking at all the links
from specific unique domains
and the reason being is,
if one website links to a URL 10, 20 times
it's not as effective as having 100 links
from 100 different domains versus,
100 links from 10 unique domains.
So make sure you keep the one link per domain highlighted.
And then I want you to click on
the arrow next to the source.
And this will load up,
in URLs or in more other tabs,
of all the people,
on URLs,
linking, to that site.
And I keep doing it.
Some of them look like short URLs like
ift.tt something, ignore that.
This one doesn't look like that great of a URL blog file,
same with those.
It keeps scrolling until I find good ones.
Econotimes, that looks legit.
Let's see, keep going down, justwebworld.
And I'm looking for all the people
that are linking
to, that competitor URL that's ranking high up.
And it's really simple.
I'll make a list of all the sites,
and there's tons of them, right?
And I look for the content rich ones,
anything that's not content rich, I tend to ignore.
Here's one on UC Davis.
This is a college site, that's cool.
Kinja, this URL is no longer live so you can close that one.
But I'll go through, I'll make a list
and right now we have
one,
two,
three, four.
So we have four decent ones.
And what I'll do is I'll simply send them a email, right?
So this right here,
this post is by, let's see who it's by.
I'm trying to see.
All right, it doesn't say who it's by,
but I would just shoot them a email
and you can find their email
by just going to their contact page.
Or, what I like doing is, I use a tool called hunter.io
and then I'll put in the URL.
So this is,
econotimes or econo.
I think I'm saying that right.
Some, and then I'll put that into hunter
and it'll show me all the email addresses
that there are for that website and I'll email them.
Now, when I'm doing this,
with Hunter, it doesn't cost money
you can sign up for a free account,
but if you want to sign up for a paid account,
you can do so as well.
And then I would just shoot them all emails, saying like,
let's say this person's name is, I'm making it up.
You know, Bob at econotimes.
I'll say,
"Hey, Bob,
"I noticed you wrote an article on the three web skills
"that every modern employee should have.
"And I noticed you linked out to Ignite Visibility.
"I have a similar site,
"but mine covers A, B and C that theirs didn't
"and it'll help your visitors with A, B and C
"or one, two, and three."
And the more detailed you go, and then you say,
"Hey, feel free and check it out here, if you like it,
feel free and link out to me."
That's it.
You'll send out 100 of these emails
and you'll find that majority of people
will still ignore you.
But, you can get around three to five or six links.
And if you do that every week
and you send out 100 emails,
I know that sounds like a lot of work,
but trust me, if you do that for a few months,
your rankings will start going up.
It's tedious, but it works.
It's simple.
Anyone can do it.
And I would do the same thing.
And I would just make sure you Google the keyword
and just like I would Ignite visibility.
Then I may go to the next URL this one is, thrive agency.
So thrive agency,
I may end up clicking on this,
and then I'll go back to Ubersuggest.
And I would just put in the URL,
and just make sure you have URL selected here, exact URL.
Click search, same thing, a report loads up.
You can see that they're building links over time.
You can see how many they're gaining or losing per day
and I'd go to the same ones
like I may go through local.yahoo
Some of these URLs look a little bit spammy,
I would ignore them.
Denver marketing firm, looks okay, not great.
And I would just keep scrolling
until I find the ones that I like.
And I would just reach out
and see if they're open to linking.
And sometimes you'll put in a URL
you may not find a lot of great links
but it's just a pure numbers game.
Here's mine.
And I'm using this strategy to rank myself.
It's tedious, it's exhausting, but it works.
Most people don't get rankings and get the links they want
because they're too lazy to put in the effort.
Now, if you have any questions
when it comes to link building,
you can always leave a comment below,
and I'll do my best to answer and help you out.
If you enjoyed this video, feel free and like it share it.
If you just want my team to do your link building for you,
check out my ad agency, Neil Patel Digital.
Thank you for your time.